We are live on ! Find out more
GOOG icon

Alphabet (Google) Class C

4,524 hedge funds and large institutions have $630B invested in Alphabet (Google) Class C in 2024 Q4 according to their latest regulatory filings, with 595 funds opening new positions, 1,650 increasing their positions, 1,728 reducing their positions, and 86 closing their positions.

New
Increased
Maintained
Reduced
Closed

592% more first-time investments, than exits

New positions opened: 595 | Existing positions closed: 86

20% more funds holding in top 10

Funds holding in top 10: 718859 (+141)

15% more capital invested

Capital invested by funds: $547B → $630B (+$83B)

11% more funds holding

Funds holding: 4,0914,524 (+433)

3% more call options, than puts

Call options by funds: $11.4B | Put options by funds: $11B

0.64% more ownership

Funds ownership: 58.62%59.26% (+0.64%)

5% less repeat investments, than reductions

Existing positions increased: 1,650 | Existing positions reduced: 1,728

Holders
4,524
Holders Change
+433
Holders Change %
+10.58%
% of All Funds
59.57%
Holding in Top 10
859
Holding in Top 10 Change
+141
Holding in Top 10 Change %
+19.64%
% of All Funds
11.31%
New
595
Increased
1,650
Reduced
1,728
Closed
86
Calls
$11.4B
Puts
$11B
Net Calls
+$367M
Net Calls Change
+$152M
Name Holding Trade Value Shares
Change
Change in
Stake
FGC
2176
Financial Gravity Companies
Texas
$2.66M +$140K +795 +6%
WA
2177
WBH Advisory
Maryland
$2.65M -$42.7K -242 -2%
WPC
2178
White Pine Capital
Minnesota
$2.65M -$4.41K -25 -0.2%
NWM
2179
NRI Wealth Management
California
$2.64M +$2.45M +13,857 New
PCG
2180
PFC Capital Group
California
$2.63M -$22.1K -125 -0.9%
NWAG
2181
Net Worth Advisory Group
Utah
$2.62M -$220K -1,246 -8%
B
2182
Bensler
Washington
$2.62M +$4.06K +23 +0.2%
CH
2183
Cromwell Holdings
Wyoming
$2.61M +$66.2K +375 +3%
SGAM
2184
Smith Group Asset Management
Texas
$2.61M -$106K -602 -4%
AFG
2185
Albion Financial Group
Utah
$2.61M +$202K +1,146 +9%
VHAM
2186
Van Hulzen Asset Management
California
$2.61M +$38.8K +220 +2%
CRIG
2187
Charter Research & Investment Group
Connecticut
$2.61M -$250K -1,415 -9%
PSP
2188
Principal Street Partners
Tennessee
$2.6M -$2.4M -13,580 -50%
EA
2189
Everpar Advisors
Oklahoma
$2.6M +$45.5K +258 +2%
ACA
2190
American Capital Advisory
Idaho
$2.6M +$184K +1,045 +8%
WI
2191
Wintrust Investments
Illinois
$2.6M -$359K -2,035 -13%
CIA
2192
Cape Investment Advisory
Georgia
$2.6M -$45K -255 -2%
OWCM
2193
One Wealth Capital Management
Arizona
$2.59M +$2.4M +13,595 New
BIA
2194
Bell Investment Advisors
California
$2.59M -$22.9K -130 -0.9%
EA
2195
Emerald Advisors
Washington
$2.58M -$9K -51 -0.4%
DCM
2196
Delta Capital Management
New Jersey
$2.58M -$3.53K -20 -0.1%
SIC
2197
SJS Investment Consulting
Ohio
$2.58M -$32.7K -185 -1%
IBOK
2198
Independence Bank of Kentucky
Kentucky
$2.58M +$712K +4,035 +42%
GAA
2199
Guardian Asset Advisors
Pennsylvania
$2.58M -$39.4K -223 -2%
PCMK
2200
Paragon Capital Management (Kansas)
Kansas
$2.58M -$60.5K -343 -2%

GOOG Hedge Fund Activity: Q4 2024 in Review

4,524 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Alphabet (Google) Class C (GOOG) for Q4 2024, worth a combined $630B — up 15% from $547B a quarter earlier.

Buyers outnumbered sellers: 595 funds opened new GOOG positions and 86 closed out — a net gain of 509 holders — while 1,650 added to existing stakes and 1,728 trimmed.

The largest buyer was Northern Trust, adding an estimated $1.4B. The largest seller was Capital World Investors, cutting an estimated $1.39B.

  • 4,524 institutional investors held Alphabet (Google) Class C (GOOG) as of Q4 2024, up from 4,091 in Q3 2024.
  • Funds reported $630B of Alphabet (Google) Class C stock for Q4 2024, up 15% quarter-over-quarter.
  • 595 funds opened new Alphabet (Google) Class C positions in Q4 2024 and 86 closed out, a net change of +509 holders.
  • The largest Alphabet (Google) Class C buyer in Q4 2024 was Northern Trust, an estimated $1.4B added.
  • The largest Alphabet (Google) Class C seller in Q4 2024 was Capital World Investors, an estimated $1.39B sold.

Based on aggregated 13F filings for Q4 2024.