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Alphabet (Google) Class C

4,524 hedge funds and large institutions have $630B invested in Alphabet (Google) Class C in 2024 Q4 according to their latest regulatory filings, with 595 funds opening new positions, 1,650 increasing their positions, 1,728 reducing their positions, and 86 closing their positions.

New
Increased
Maintained
Reduced
Closed

592% more first-time investments, than exits

New positions opened: 595 | Existing positions closed: 86

20% more funds holding in top 10

Funds holding in top 10: 718859 (+141)

15% more capital invested

Capital invested by funds: $547B → $630B (+$83B)

11% more funds holding

Funds holding: 4,0914,524 (+433)

3% more call options, than puts

Call options by funds: $11.4B | Put options by funds: $11B

0.64% more ownership

Funds ownership: 58.62%59.26% (+0.64%)

5% less repeat investments, than reductions

Existing positions increased: 1,650 | Existing positions reduced: 1,728

Holders
4,524
Holders Change
+433
Holders Change %
+10.58%
% of All Funds
59.57%
Holding in Top 10
859
Holding in Top 10 Change
+141
Holding in Top 10 Change %
+19.64%
% of All Funds
11.31%
New
595
Increased
1,650
Reduced
1,728
Closed
86
Calls
$11.4B
Puts
$11B
Net Calls
+$367M
Net Calls Change
+$152M
Name Holding Trade Value Shares
Change
Change in
Stake
GCA
2076
Greenwood Capital Associates
South Carolina
$3.03M -$9.88K -56 -0.4%
PFT
2077
Providence First Trust
Arizona
$3.03M +$170K +963 +6%
KGC
2078
Kennon-Green & Company
Ohio
$3.02M -$63.7K -361 -2%
TBC
2079
Ted Buchan & Co
California
$3.01M +$41.7K +236 +2%
OFA
2080
Oak Family Advisors
Illinois
$3.01M -$23.7K -134 -0.8%
LI
2081
LRI Investments
Florida
$3.01M +$6.88K +39 +0.2%
NCM
2082
Northside Capital Management
Oregon
$3.01M
LWM
2083
Liberty Wealth Management
California
$3M +$793K +4,492 +40%
CSB
2084
City State Bank
Iowa
$3M +$150K +848 +6%
SAS
2085
Stelac Advisory Services
New York
$3M +$98.7K +559 +4%
HB
2086
HTLF Bank
Colorado
$3M +$60.2K +341 +2%
SMA
2087
Seven Mile Advisory
New Jersey
$3M +$362K +2,050 +15%
CCM
2088
Collar Capital Management
Wisconsin
$2.99M +$2.77M +15,717 New
WI
2089
Westbourne Investments
Virginia
$2.99M +$2.77M +15,710 New
SRWM
2090
Shira Ridge Wealth Management
California
$2.98M +$29.3K +166 +1%
KTC
2091
Kentucky Trust Company
Kentucky
$2.98M +$2.76M +15,650 New
ISFAN
2092
Investor's Fiduciary Advisor Network
Washington
$2.98M +$2.76M +15,652 New
BONH
2093
Bank of New Hampshire
New Hampshire
$2.98M -$120K -680 -4%
CJL
2094
Cyrus J. Lawrence
New York
$2.97M +$31.8K +180 +1%
WA
2095
Wealth Architects
California
$2.97M -$28.6K -162 -1%
AO
2096
Advisor OS
Illinois
$2.97M -$15.7K -89 -0.6%
MAC
2097
Mason & Associates (California)
California
$2.96M +$25.4K +144 +0.9%
SG
2098
Sienna Gestion
France
$2.96M -$8.23M -46,645 -75%
FMC
2099
First Merchants Corp
Indiana
$2.96M +$706 +4 +0%
HA
2100
Herold Advisors
New York
$2.96M -$85.6K -485 -3%

GOOG Hedge Fund Activity: Q4 2024 in Review

4,524 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Alphabet (Google) Class C (GOOG) for Q4 2024, worth a combined $630B — up 15% from $547B a quarter earlier.

Buyers outnumbered sellers: 595 funds opened new GOOG positions and 86 closed out — a net gain of 509 holders — while 1,650 added to existing stakes and 1,728 trimmed.

The largest buyer was Northern Trust, adding an estimated $1.4B. The largest seller was Capital World Investors, cutting an estimated $1.39B.

  • 4,524 institutional investors held Alphabet (Google) Class C (GOOG) as of Q4 2024, up from 4,091 in Q3 2024.
  • Funds reported $630B of Alphabet (Google) Class C stock for Q4 2024, up 15% quarter-over-quarter.
  • 595 funds opened new Alphabet (Google) Class C positions in Q4 2024 and 86 closed out, a net change of +509 holders.
  • The largest Alphabet (Google) Class C buyer in Q4 2024 was Northern Trust, an estimated $1.4B added.
  • The largest Alphabet (Google) Class C seller in Q4 2024 was Capital World Investors, an estimated $1.39B sold.

Based on aggregated 13F filings for Q4 2024.