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Alphabet (Google) Class C
GOOG

Overview Fund Activity

2,630 hedge funds and large institutions have $308B invested in Alphabet (Google) Class C in 2019 Q4 according to their latest regulatory filings, with 331 funds opening new positions, 842 increasing their positions, 1,071 reducing their positions, and 74 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
2,630
Holders Change
+218
Holders Change %
+9.04%
% of All Funds
51.94%
Holding in Top 10
511
Holding in Top 10 Change
+35
Holding in Top 10 Change %
+7.35%
% of All Funds
10.09%
New
331
Increased
842
Reduced
1,071
Closed
74
Calls
$7.29B
Puts
$7.92B
Net Calls
-$625M
Net Calls Change
-$857M

Top Buyers

1
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$879M
2
Goldman Sachs
Goldman Sachs
New York
+$346M
3
Truist Financial
Truist Financial
North Carolina
+$329M
4
Susquehanna International Group
Susquehanna International Group
Pennsylvania
+$290M
5
Baillie Gifford & Co
Baillie Gifford & Co
United Kingdom
+$283M

Top Sellers

1
Invesco
Invesco
Georgia
-$3.81B
2
Harris Associates
Harris Associates
Illinois
-$1B
3
TCI Fund Management
TCI Fund Management
United Kingdom
-$571M
4
ECU
Egerton Capital (UK)
United Kingdom
-$560M
5
Primecap Management
Primecap Management
California
-$315M
Name Holding Trade Value Shares
Change 		Shares
Change %
DBRC
2026
D.B. Root & Company
Pennsylvania
$560K +$8.02K +120 +1%
AMM
2027
American Money Management
California
$554K -$4.01K -60 -0.7%
SWA
2028
Stratos Wealth Advisors
Ohio
$552K -$607K -9,080 -52%
CAM
2029
Crestone Asset Management
Colorado
$552K – – –
AIM
2030
AIA Investment Management
Singapore
$551K -$6.69K -100 -1%
RWA
2031
RGT Wealth Advisors
Texas
$550K +$6.69K +100 +1%
SFPG
2032
Stonebridge Financial Planning Group
Florida
$548K +$548K +8,200 New
CCP
2033
Clarkston Capital Partners
Michigan
$544K -$6.68K -100 -1%
AWM
2034
Argent Wealth Management
Massachusetts
$543K +$543K +8,120 New
CIP
2035
Cornerstone Investment Partners
Georgia
$541K – – –
HR
2036
Hardy Reed
Mississippi
$541K +$42.7K +640 +9%
HWM
2037
Howard Wealth Management
Connecticut
$541K +$541K +8,100 New
FMBTD
2038
First Midwest Bank Trust Division
Illinois
$540K -$14.7K -220 -3%
PCM
2039
Pennsylvania Capital Management
Pennsylvania
$540K +$540K +8,080 New
AWM
2040
Aberdeen Wealth Management
Illinois
$540K +$540K +8,080 New
SFWA
2041
Summit Financial Wealth Advisors
Louisiana
$539K -$7.17K -100 -1%
HCM
2042
Hodges Capital Management
Texas
$539K -$1.34K -20 -0.2%
ATIA
2043
American Trust Investment Advisors
New Hampshire
$536K -$40.1K -600 -7%
BIAS
2044
Beacon Investment Advisory Services
New Jersey
$536K +$211K +3,160 +65%
TIP
2045
Torray Investment Partners
Maryland
$535K -$6.69K -100 -1%
TWP
2046
TFO Wealth Partners
Ohio
$533K +$533K +7,980 New
ME
2047
McIlrath & Eck
Washington
$532K +$81.5K +1,220 +18%
BSPF
2048
British Steel Pension Fund
United Kingdom
$529K – – –
GIM
2049
Grassi Investment Management
California
$528K – – –
BF
2050
Blankinship & Foster
California
$528K – – –
80 81
82
83 84