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Alphabet (Google) Class C

2,416 hedge funds and large institutions have $287B invested in Alphabet (Google) Class C in 2019 Q3 according to their latest regulatory filings, with 121 funds opening new positions, 875 increasing their positions, 1,034 reducing their positions, and 65 closing their positions.

New
Increased
Maintained
Reduced
Closed

86% more first-time investments, than exits

New positions opened: 121 | Existing positions closed: 65

24% more funds holding in top 10

Funds holding in top 10: 384476 (+92)

12% more capital invested

Capital invested by funds: $256B → $287B (+$31B)

2% more funds holding

Funds holding: 2,3782,416 (+38)

4% more call options, than puts

Call options by funds: $6.84B | Put options by funds: $6.61B

9.82% less ownership

Funds ownership: 1,364.23%1,354.41% (-9.8%)

15% less repeat investments, than reductions

Existing positions increased: 875 | Existing positions reduced: 1,034

Holders
2,416
Holders Change
+38
Holders Change %
+1.6%
% of All Funds
52.97%
Holding in Top 10
476
Holding in Top 10 Change
+92
Holding in Top 10 Change %
+23.96%
% of All Funds
10.44%
New
121
Increased
875
Reduced
1,034
Closed
65
Calls
$6.84B
Puts
$6.61B
Net Calls
+$231M
Net Calls Change
+$1.18B
Name Holding Trade Value Shares
Change
Change in
Stake
UAM
2026
UAS Asset Management
New York
$417K
IIC
2027
Integrated Investment Consultants
Michigan
$416K -$76.9K -1,300 -16%
AL
2028
Arnhold LLC
New York
$416K
AIA
2029
Arbor Investment Advisors
North Carolina
$416K +$21.3K +360 +6%
PWW
2030
Pettyjohn Wood & White
Virginia
$413K
KLI
2031
Kelman-Lazarov Inc
Tennessee
$412K
PCTC
2032
Perkins Coie Trust Company
Washington
$411K
ME
2033
McIlrath & Eck
Washington
$411K +$15.4K +260 +4%
HHGA
2034
Halbert Hargrove Global Advisors
California
$410K -$5.92K -100 -1%
BBA
2035
BLB&B Advisors
Pennsylvania
$410K
HWMG
2036
Hurlow Wealth Management Group
Indiana
$410K
CWM
2037
Centric Wealth Management
Illinois
$409K
GAM
2038
Grandview Asset Management
Pennsylvania
$409K +$105K +1,780 +36%
LF
2039
Lantz Financial
Illinois
$408K +$4.73K +80 +1%
B
2040
Brightworth
Georgia
$408K +$8.28K +140 +2%
CWAG
2041
Compton Wealth Advisory Group
Virginia
$406K -$202K -3,420 -34%
DP
2042
Dearborn Partners
Illinois
$406K -$45K -760 -10%
MFP
2043
Meridian Financial Partners
Virginia
$405K -$24.9K -420 -6%
ATFA
2044
All Terrain Financial Advisors
Minnesota
$404K
RA
2045
Rational Advisors
New York
$403K -$1.23M -20,740 -76%
BO
2046
Bank OZK
Arkansas
$401K
PCA
2047
Peddock Capital Advisors
Massachusetts
$401K
ACP
2048
Aveo Capital Partners
Colorado
$400K +$14.2K +240 +4%
WC
2049
Whitnell & Co
Illinois
$400K +$230K +3,880 +145%
TFCP
2050
Twin Focus Capital Partners
Massachusetts
$397K +$386K +6,520 New

GOOG Hedge Fund Activity: Q3 2019 in Review

2,416 of the 4,561 institutional investors tracked by Wall St. Rank reported a position in Alphabet (Google) Class C (GOOG) for Q3 2019, worth a combined $287B — up 12% from $256B a quarter earlier.

Buyers outnumbered sellers: 121 funds opened new GOOG positions and 65 closed out — a net gain of 56 holders — while 875 added to existing stakes and 1,034 trimmed.

The largest buyer was Egerton Capital (UK), adding an estimated $648M. The largest seller was Norges Bank, cutting an estimated $934M.

  • 2,416 institutional investors held Alphabet (Google) Class C (GOOG) as of Q3 2019, up from 2,378 in Q2 2019.
  • Funds reported $287B of Alphabet (Google) Class C stock for Q3 2019, up 12% quarter-over-quarter.
  • 121 funds opened new Alphabet (Google) Class C positions in Q3 2019 and 65 closed out, a net change of +56 holders.
  • The largest Alphabet (Google) Class C buyer in Q3 2019 was Egerton Capital (UK), an estimated $648M added.
  • The largest Alphabet (Google) Class C seller in Q3 2019 was Norges Bank, an estimated $934M sold.

Based on aggregated 13F filings for Q3 2019.