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Alphabet (Google) Class C

4,464 hedge funds and large institutions have $569B invested in Alphabet (Google) Class C in 2025 Q2 according to their latest regulatory filings, with 251 funds opening new positions, 1,840 increasing their positions, 1,852 reducing their positions, and 120 closing their positions.

New
Increased
Maintained
Reduced
Closed

109% more first-time investments, than exits

New positions opened: 251 | Existing positions closed: 120

13% more capital invested

Capital invested by funds: $503B → $569B (+$66B)

2% more funds holding

Funds holding: 4,3934,464 (+71)

8% more call options, than puts

Call options by funds: $11.2B | Put options by funds: $10.3B

0% more funds holding in top 10

Funds holding in top 10: 666668 (+2)

0.11% less ownership

Funds ownership: 58.56%58.45% (-0.11%)

1% less repeat investments, than reductions

Existing positions increased: 1,840 | Existing positions reduced: 1,852

Holders
4,464
Holders Change
+71
Holders Change %
+1.62%
% of All Funds
58.75%
Holding in Top 10
668
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+0.3%
% of All Funds
8.79%
New
251
Increased
1,840
Reduced
1,852
Closed
120
Calls
$11.2B
Puts
$10.3B
Net Calls
+$861M
Net Calls Change
+$905M
Name Holding Trade Value Shares
Change
Change in
Stake
IF
2001
Ironwood Financial
Arizona
$2.96M
WWM
2002
Woodside Wealth Management
Massachusetts
$2.95M
MPAM
2003
Murphy Pohlad Asset Management
Minnesota
$2.95M -$12.4K -75 -0.4%
IFWM
2004
Institute for Wealth Management
Colorado
$2.95M -$76.5K -463 -3%
BFC
2005
Bedel Financial Consulting
Indiana
$2.95M -$661 -4 -0%
EP
2006
Elkhorn Partners
Nebraska
$2.94M -$198K -1,200 -7%
SCP
2007
Sivia Capital Partners
California
$2.94M -$64.8K -392 -2%
AOWM
2008
Alpha Omega Wealth Management
Virginia
$2.94M
GDP
2009
Great Diamond Partners
Maine
$2.91M +$612K +3,703 +29%
GCM
2010
G2 Capital Management
Ohio
$2.9M +$2.48K +15 +0.1%
CAC
2011
Certified Advisory Corp
Florida
$2.9M +$50.6K +306 +2%
GJWM
2012
Gilliland Jeter Wealth Management
Arkansas
$2.9M -$143K -867 -5%
ACM
2013
Argent Capital Management
Missouri
$2.89M
WA
2014
Wealth Architects
California
$2.88M +$4.79K +29 +0.2%
DCM
2015
Dudley Capital Management
Virginia
$2.88M -$20.7K -125 -0.8%
GWSG
2016
GPS Wealth Strategies Group
Colorado
$2.88M -$22K -133 -0.8%
RPCONE
2017
Retirement Planning Company of New England
Rhode Island
$2.88M -$3.14K -19 -0.1%
ICP
2018
Interchange Capital Partners
Pennsylvania
$2.87M -$24.1K -146 -0.9%
PL
2019
Plancorp LLC
Missouri
$2.87M +$127K +769 +5%
ACIM
2020
Azimuth Capital Investment Management
Michigan
$2.87M -$132K -800 -5%
AO
2021
Advisor OS
Illinois
$2.86M +$136K +821 +5%
ME
2022
McIlrath & Eck
Washington
$2.85M +$31.2K +189 +1%
SCM
2023
SOL Capital Management
Maryland
$2.85M +$116K +700 +5%
GIM
2024
Guild Investment Management
California
$2.85M +$14K +85 +0.5%
CB
2025
Cadence Bank
Mississippi
$2.84M -$1.49K -9 -0.1%

GOOG Hedge Fund Activity: Q2 2025 in Review

4,464 of the 7,598 institutional investors tracked by Wall St. Rank reported a position in Alphabet (Google) Class C (GOOG) for Q2 2025, worth a combined $569B — up 13% from $503B a quarter earlier.

Buyers outnumbered sellers: 251 funds opened new GOOG positions and 120 closed out — a net gain of 131 holders — while 1,840 added to existing stakes and 1,852 trimmed.

The largest buyer was Nuveen, adding an estimated $2.1B. The largest seller was Bank of New York Mellon, cutting an estimated $1.83B.

  • 4,464 institutional investors held Alphabet (Google) Class C (GOOG) as of Q2 2025, up from 4,393 in Q1 2025.
  • Funds reported $569B of Alphabet (Google) Class C stock for Q2 2025, up 13% quarter-over-quarter.
  • 251 funds opened new Alphabet (Google) Class C positions in Q2 2025 and 120 closed out, a net change of +131 holders.
  • The largest Alphabet (Google) Class C buyer in Q2 2025 was Nuveen, an estimated $2.1B added.
  • The largest Alphabet (Google) Class C seller in Q2 2025 was Bank of New York Mellon, an estimated $1.83B sold.

Based on aggregated 13F filings for Q2 2025.