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Alphabet (Google) Class C

4,522 hedge funds and large institutions have $630B invested in Alphabet (Google) Class C in 2024 Q4 according to their latest regulatory filings, with 595 funds opening new positions, 1,649 increasing their positions, 1,727 reducing their positions, and 86 closing their positions.

New
Increased
Maintained
Reduced
Closed

592% more first-time investments, than exits

New positions opened: 595 | Existing positions closed: 86

20% more funds holding in top 10

Funds holding in top 10: 717858 (+141)

15% more capital invested

Capital invested by funds: $547B → $630B (+$83B)

11% more funds holding

Funds holding: 4,0894,522 (+433)

3% more call options, than puts

Call options by funds: $11.4B | Put options by funds: $11B

0.64% more ownership

Funds ownership: 58.6%59.24% (+0.64%)

5% less repeat investments, than reductions

Existing positions increased: 1,649 | Existing positions reduced: 1,727

Holders
4,522
Holders Change
+433
Holders Change %
+10.59%
% of All Funds
59.55%
Holding in Top 10
858
Holding in Top 10 Change
+141
Holding in Top 10 Change %
+19.67%
% of All Funds
11.3%
New
595
Increased
1,649
Reduced
1,727
Closed
86
Calls
$11.4B
Puts
$11B
Net Calls
+$367M
Net Calls Change
+$152M
Name Holding Trade Value Shares
Change
Change in
Stake
T
4251
TrueFG
Texas
$233K +$216K +1,221 New
JFG
4252
JMG Financial Group
Illinois
$232K
MA
4253
MAS Advisors
Florida
$232K
WQ
4254
Wealth Quarterback
New Jersey
$232K +$2.47K +14 +1%
HWM
4255
HighMark Wealth Management
Minnesota
$232K -$17.6K -100 -8%
AW
4256
Avion Wealth
Texas
$232K +$124K +700 +135%
OFO
4257
OneAscent Family Office
Alabama
$232K +$215K +1,218 New
ERP
4258
Eldred Rock Partners
Texas
$232K
JWM
4259
JDH Wealth Management
California
$231K +$214K +1,214 New
AM
4260
Atwater Malick
Pennsylvania
$230K +$214K +1,210 New
TCM
4261
TruNorth Capital Management
Michigan
$230K -$3.71K -21 -2%
RFMS
4262
RWQ Financial Management Services
Florida
$230K
SAM
4263
Synergy Asset Management
Washington
$230K +$213K +1,204 New
OFS
4264
Oldfather Financial Services
Nebraska
$229K
AIFAIM
4265
American Institute for Advanced Investment Management
Arizona
$229K -$24.7K -140 -10%
MIM
4266
Montgomery Investment Management
Maryland
$229K
NPPM
4267
North Point Portfolio Managers
Ohio
$229K
SG
4268
Sharper & Granite
California
$229K
STB
4269
S&T Bank
Pennsylvania
$229K
BFP
4270
Brewster Financial Planning
New York
$229K +$212K +1,200 New
HC
4271
Hurley Capital
New York
$228K +$209K +1,182 New
VARA
4272
Value Aligned Research Advisors
New Jersey
$228K -$549K -3,110 -72%
FC
4273
Fusion Capital
South Carolina
$227K +$211K +1,194 New
EC
4274
Eaton-Cambridge
Arizona
$227K +$211K +1,193 New
MSWA
4275
Marshall & Sterling Wealth Advisors
New York
$227K +$210K +1,192 New

GOOG Hedge Fund Activity: Q4 2024 in Review

4,522 of the 7,593 institutional investors tracked by Wall St. Rank reported a position in Alphabet (Google) Class C (GOOG) for Q4 2024, worth a combined $630B — up 15% from $547B a quarter earlier.

Buyers outnumbered sellers: 595 funds opened new GOOG positions and 86 closed out — a net gain of 509 holders — while 1,649 added to existing stakes and 1,727 trimmed.

The largest buyer was Northern Trust, adding an estimated $1.4B. The largest seller was Capital World Investors, cutting an estimated $1.39B.

  • 4,522 institutional investors held Alphabet (Google) Class C (GOOG) as of Q4 2024, up from 4,089 in Q3 2024.
  • Funds reported $630B of Alphabet (Google) Class C stock for Q4 2024, up 15% quarter-over-quarter.
  • 595 funds opened new Alphabet (Google) Class C positions in Q4 2024 and 86 closed out, a net change of +509 holders.
  • The largest Alphabet (Google) Class C buyer in Q4 2024 was Northern Trust, an estimated $1.4B added.
  • The largest Alphabet (Google) Class C seller in Q4 2024 was Capital World Investors, an estimated $1.39B sold.

Based on aggregated 13F filings for Q4 2024.