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General Mills
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Overview Fund Activity

1,010 hedge funds and large institutions have $22.7B invested in General Mills in 2014 Q1 according to their latest regulatory filings, with 68 funds opening new positions, 354 increasing their positions, 421 reducing their positions, and 54 closing their positions.

Holders
1,010
Holders Change
+2
Holders Change %
+0.2%
% of All Funds
29.19%
Holding in Top 10
20
Holding in Top 10 Change
+3
Holding in Top 10 Change %
+17.65%
% of All Funds
0.58%
New
68
Increased
354
Reduced
421
Closed
54
Calls
$230M
Puts
$172M
Net Calls
+$58.9M
Net Calls Change
+$29.5M

Top Buyers

1
American Century Companies
1
American Century Companies
Missouri
$551M
2
Harris Associates
2
Harris Associates
Illinois
$114M
3
Schroder Investment Management Group
3
Schroder Investment Management Group
United Kingdom
$145M
4
Massachusetts Financial Services
4
Massachusetts Financial Services
Massachusetts
$1.23B
5
MPI
5
Mairs & Power Inc
Minnesota
$166M

Top Sellers

1
T. Rowe Price Associates
1
T. Rowe Price Associates
Maryland
$627M
2
State Street
2
State Street
Massachusetts
$1.99B
3
BA
3
BlackRock Advisors
Delaware
$237M
4
Renaissance Technologies
4
Renaissance Technologies
New York
$7.46M
5
Bank of New York Mellon
5
Bank of New York Mellon
New York
$364M
Name Market Value Shares Shares
Change 		Shares
Change %
SCG
976
Strategic Capital Group
Washington
$22K 421 +421 New
PCTC
977
Perkins Coie Trust Company
Washington
$21K 400 -200 -33%
VIA
978
Vantage Investment Advisors
Pennsylvania
$21K 414 -99 -19%
WA
979
Winfield Associates
Ohio
$21K 400 – –
HI
980
Hudock Inc
Pennsylvania
$19K 357 +100 +39%
PAS
981
Partnervest Advisory Services
California
$18K 350 +50 +17%
BAM
982
Brave Asset Management
New Jersey
$18K 354 +177 +100%
MUMSS
983
Mitsubishi UFJ Morgan Stanley Securities
Japan
$17K 320 -320 -50%
CFG
984
CKW Financial Group
Hawaii
$17K 331 – –
MPWT
985
MassMutual Private Wealth & Trust
Connecticut
$16.1K 311 +7 +2%
FIG
986
Fusion Investment Group
Pennsylvania
$16K 307 – –
AA
987
AlphaMark Advisors
Kentucky
$16K 300 – –
ECM
988
Exchange Capital Management
Michigan
$16K 310 +102 +49%
MWP
989
MYCIO Wealth Partners
Pennsylvania
$12K 240 -170 -41%
TFO
990
Tarbox Family Office
California
$10K 200 -552 -73%
SMG
991
Spectrum Management Group
Indiana
$10K 200 – –
EWM
992
Edge Wealth Management
New York
$10K 200 – –
FWM
993
Focused Wealth Management
New York
$10K 200 – –
FNBSF
994
First National Bank Sioux Falls
South Dakota
$10K 200 – –
WA
995
WealthTrust-Arizona
Arizona
$9K 170 +1 +0.6%
HCC
996
Hirtle Callaghan & Co
Pennsylvania
$7K 140 – –
FMP
997
Financial Management Professionals
Texas
$6K 108 +1 +0.9%
CAW
998
Cornerstone Advisors (Washington)
Washington
$6K 119 +55 +86%
AWM
999
Avior Wealth Management
Nebraska
$6K 125 +125 New
FAM
1000
Fred Alger Management
New York
$5K 104 -118 -53%
38 39
40
41 42