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General Mills
GIS

Overview Fund Activity

1,008 hedge funds and large institutions have $22.2B invested in General Mills in 2013 Q4 according to their latest regulatory filings, with 112 funds opening new positions, 343 increasing their positions, 395 reducing their positions, and 43 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,008
Holders Change
+60
Holders Change %
+6.33%
% of All Funds
29.28%
Holding in Top 10
17
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-5.56%
% of All Funds
0.49%
New
112
Increased
343
Reduced
395
Closed
43
Calls
$227M
Puts
$197M
Net Calls
+$29.4M
Net Calls Change
+$25.4M

Top Buyers

1
American Century Companies
American Century Companies
Missouri
$313M
2
JHIU
Janus Henderson Investors US
Colorado
$249M
3
IGIM
I.G. Investment Management
Manitoba, Canada
$90.3M
4
WI
WBI Investments
New Jersey
$38.2M
5
PIA
Piedmont Investment Advisors
North Carolina
$38.7M

Top Sellers

1
SAC
Smith Affiliated Capital
New York
$0
2
Renaissance Technologies
Renaissance Technologies
New York
$95.4M
3
EAM
Eagle Asset Management
Florida
$33.1M
4
Wellington Management Group
Wellington Management Group
Massachusetts
$83.9M
5
BA
BlackRock Advisors
Delaware
$332M
Name Holding Trade Value Shares
Change 		Shares
Change %
CGT
951
Capital Guardian Trust
California
$33K – – –
ITIM
952
Indiana Trust & Investment Management
Indiana
$33K – – –
MUMSS
953
Mitsubishi UFJ Morgan Stanley Securities
Japan
$32K +$5.5K +110 +21%
Manulife (Manufacturers Life Insurance)
954
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$30.8K -$3.94K -79,010 -11%
CA
955
CapWealth Advisors
Tennessee
$30K -$50K -1,000 -63%
RFA
956
Reilly Financial Advisors
California
$30K -$10K -200 -25%
HF
957
Hoxton Financial
West Virginia
$30K – – –
AAC
958
Asset Advisors Corp
Georgia
$30K – – –
LFG
959
LifePlan Financial Group
Ohio
$30K – – –
PCTC
960
Perkins Coie Trust Company
Washington
$30K +$30K +600 New
TSW
961
Thompson Siegel & Walmsley
Virginia
$26K – – –
VIA
962
Vantage Investment Advisors
Pennsylvania
$26K +$26K +513 New
LFR
963
Lehman Financial Resources
Pennsylvania
$25K – – –
AII
964
AGF Investments Inc
Ontario, Canada
$25K +$25K +500 New
ASN
965
Advisory Services Network
Georgia
$24K +$24K +479 New
MWP
966
MYCIO Wealth Partners
Pennsylvania
$20K +$8.29K +170 +71%
SHWM
967
Smith & Howard Wealth Management
Georgia
$20K +$15.7K +320 +368%
WA
968
Winfield Associates
Ohio
$20K +$20K +400 New
JT
969
Jump Trading
Illinois
$20K +$20K +400 New
CFG
970
CKW Financial Group
Hawaii
$17K +$17K +331 New
MPWT
971
MassMutual Private Wealth & Trust
Connecticut
$15.2K +$15.2K +304 New
WCM
972
Windsor Capital Management
Arizona
$15K -$6.7K -134 -31%
IWC
973
Integrated Wealth Counsel
California
$15K – – –
AA
974
AlphaMark Advisors
Kentucky
$15K – – –
PAS
975
Partnervest Advisory Services
California
$15K – – –
37 38
39
40 41