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General Mills
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Overview Fund Activity

991 hedge funds and large institutions have $21B invested in General Mills in 2014 Q3 according to their latest regulatory filings, with 40 funds opening new positions, 344 increasing their positions, 430 reducing their positions, and 62 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
991
Holders Change
-30
Holders Change %
-2.94%
% of All Funds
28.77%
Holding in Top 10
19
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-9.52%
% of All Funds
0.55%
New
40
Increased
344
Reduced
430
Closed
62
Calls
$164M
Puts
$202M
Net Calls
-$38.2M
Net Calls Change
-$53.6M

Top Buyers

1
LOAMS
Lombard Odier Asset Management (Switzerland)
Switzerland
$75.2M
2
Invesco
Invesco
Georgia
$494M
3
Renaissance Technologies
Renaissance Technologies
New York
$53.8M
4
IGIM
I.G. Investment Management
Manitoba, Canada
$130M
5
Millennium Management
Millennium Management
New York
$36.9M

Top Sellers

1
Norges Bank
Norges Bank
Norway
$225M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
$174M
3
Diamond Hill Capital Management
Diamond Hill Capital Management
Ohio
$0
4
American Century Companies
American Century Companies
Missouri
$280M
5
Capital World Investors
Capital World Investors
California
$73.9M
Name Holding Trade Value Shares
Change 		Shares
Change %
CCS
926
Crosspoint Capital Strategies
California
$100K – – –
LWA
927
Lenox Wealth Advisors
New York
$85K +$656 +13 +0.8%
MCM
928
Manchester Capital Management
Vermont
$81K – – –
PIA
929
Piedmont Investment Advisors
North Carolina
$79.2K -$1.37M -27,129 -95%
FQ
930
First Quadrant
California
$71K – – –
TSW
931
Thompson Siegel & Walmsley
Virginia
$71K +$38K +750 +115%
KT
932
Kanaly Trust
Texas
$70K – – –
S
933
SignatureFD
Georgia
$69K +$50.8K +1,013 +280%
OIA
934
Optimum Investment Advisors
Illinois
$61K – – –
SA
935
SRH Advisors
Kansas
$61K – – –
CGT
936
Capital Guardian Trust
California
$57K +$4.12K +81 +8%
PMFA
937
Plante Moran Financial Advisors
Michigan
$56K +$2.98K +59 +6%
SJIM
938
St. Johns Investment Management
Florida
$55K – – –
DBT
939
Dubuque Bank & Trust
Iowa
$54K -$223K -4,405 -81%
HR
940
Howe & Rusling
New York
$54K -$146K -2,863 -73%
JAM
941
Jolley Asset Management
North Carolina
$53K -$10.1K -200 -16%
GSC
942
Ground Swell Capital
South Carolina
$52K +$16.7K +332 +47%
OCM
943
One Capital Management
California
$52K +$52K +1,040 New
HF
944
Hoxton Financial
West Virginia
$51K – – –
RFA
945
Reilly Financial Advisors
California
$49K -$33K -650 -40%
IMS
946
Index Management Solutions
Pennsylvania
$46K -$10.8K -215 -19%
MIC
947
MU Investments Company
Japan
$46K – – –
VIA
948
Vantage Investment Advisors
Pennsylvania
$46K – – –
LFR
949
Lehman Financial Resources
Pennsylvania
$40K +$15K +300 +60%
PIA
950
Peachtree Investment Advisors
Georgia
$40K +$40K +790 New
36 37
38
39 40