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General Mills
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Overview Fund Activity

1,010 hedge funds and large institutions have $22.7B invested in General Mills in 2014 Q1 according to their latest regulatory filings, with 68 funds opening new positions, 354 increasing their positions, 421 reducing their positions, and 54 closing their positions.

Holders
1,010
Holders Change
+2
Holders Change %
+0.2%
% of All Funds
29.19%
Holding in Top 10
20
Holding in Top 10 Change
+3
Holding in Top 10 Change %
+17.65%
% of All Funds
0.58%
New
68
Increased
354
Reduced
421
Closed
54
Calls
$230M
Puts
$172M
Net Calls
+$58.9M
Net Calls Change
+$29.5M

Top Buyers

1
American Century Companies
1
American Century Companies
Missouri
$551M
2
Harris Associates
2
Harris Associates
Illinois
$114M
3
Schroder Investment Management Group
3
Schroder Investment Management Group
United Kingdom
$145M
4
Massachusetts Financial Services
4
Massachusetts Financial Services
Massachusetts
$1.23B
5
MPI
5
Mairs & Power Inc
Minnesota
$166M

Top Sellers

1
T. Rowe Price Associates
1
T. Rowe Price Associates
Maryland
$627M
2
State Street
2
State Street
Massachusetts
$1.99B
3
BA
3
BlackRock Advisors
Delaware
$237M
4
Renaissance Technologies
4
Renaissance Technologies
New York
$7.46M
5
Bank of New York Mellon
5
Bank of New York Mellon
New York
$364M
Name Market Value Shares Shares
Change 		Shares
Change %
CFA
926
CT Financial Advisors
Pennsylvania
$113K 2,000 +2,000 New
NES
927
New England Securities
New York
$108K 2,094 +561 +37%
W
928
Wealthfront
California
$106K 2,049 +2,049 New
CCS
929
Crosspoint Capital Strategies
California
$103K 1,979 – –
PIM
930
Parasol Investment Management
Illinois
$103K 1,997 +1,700 +572%
FAM
931
Formidable Asset Management
Ohio
$92K 1,727 – –
LWA
932
Lenox Wealth Advisors
New York
$86K 1,659 +1,379 +493%
RFA
933
Reilly Financial Advisors
California
$84K 1,614 +1,014 +169%
MCM
934
Manchester Capital Management
Vermont
$83K 1,599 – –
SSG
935
Summit Securities Group
New York
$78K 1,500 -4,100 -73%
KTC
936
Kistler-Tiffany Companies
Pennsylvania
$74K 1,432 – –
FQ
937
First Quadrant
California
$73K 1,400 – –
AA
938
Apriem Advisors
California
$72K 1,384 +2 +0.1%
KT
939
Kanaly Trust
Texas
$71K 1,377 +77 +6%
CGT
940
Capital Guardian Trust
California
$71K 1,368 +698 +104%
JAM
941
Jolley Asset Management
North Carolina
$65K 1,250 – –
CFA
942
Carroll Financial Associates
North Carolina
$65K 1,258 +428 +52%
OIA
943
Optimum Investment Advisors
Illinois
$63K 1,207 -283 -19%
MAM
944
Mizuho Asset Management
Japan
$63K 1,212 – –
SA
945
SRH Advisors
Kansas
$62K 1,200 – –
NYLT
946
New York Life Trust
New York
$61K 1,169 -1,361 -54%
PFA
947
Paradigm Financial Advisors
Missouri
$59K 1,144 – –
LFG
948
LifePlan Financial Group
Ohio
$57K 1,100 +500 +83%
SJIM
949
St. Johns Investment Management
Florida
$57K 1,100 +1,100 New
PR
950
Payden & Rygel
California
$55K 1,060 +160 +18%
36 37
38
39 40