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General Mills
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Overview Fund Activity

1,008 hedge funds and large institutions have $22.2B invested in General Mills in 2013 Q4 according to their latest regulatory filings, with 112 funds opening new positions, 343 increasing their positions, 395 reducing their positions, and 43 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,008
Holders Change
+60
Holders Change %
+6.33%
% of All Funds
29.28%
Holding in Top 10
17
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-5.56%
% of All Funds
0.49%
New
112
Increased
343
Reduced
395
Closed
43
Calls
$227M
Puts
$197M
Net Calls
+$29.4M
Net Calls Change
+$25.4M

Top Buyers

1
American Century Companies
American Century Companies
Missouri
$313M
2
JHIU
Janus Henderson Investors US
Colorado
$249M
3
IGIM
I.G. Investment Management
Manitoba, Canada
$90.3M
4
WI
WBI Investments
New Jersey
$38.2M
5
PIA
Piedmont Investment Advisors
North Carolina
$38.7M

Top Sellers

1
SAC
Smith Affiliated Capital
New York
$0
2
Renaissance Technologies
Renaissance Technologies
New York
$95.4M
3
EAM
Eagle Asset Management
Florida
$33.1M
4
Wellington Management Group
Wellington Management Group
Massachusetts
$83.9M
5
BA
BlackRock Advisors
Delaware
$332M
Name Holding Trade Value Shares
Change 		Shares
Change %
GLI
901
Guardian Life Insurance
New York
$181K -$208K -4,159 -53%
TRCT
902
Tower Research Capital (TRC)
New York
$175K -$394K -7,889 -69%
IA
903
IndexIQ Advisors
New York
$175K +$12.4K +248 +8%
BG
904
Bollard Group
Massachusetts
$171K +$698 +14 +0.4%
WEC
905
Winslow Evans & Crocker
Massachusetts
$169K +$169K +3,377 New
ATC
906
Adirondack Trust Company
New York
$165K – – –
QAM
907
QCI Asset Management
New York
$157K +$17.5K +350 +13%
WAM
908
Wallington Asset Management
Indiana
$150K – – –
SAMC
909
Shinko Asset Management Company
Japan
$140K -$9.63K -193 -6%
CPA
910
Cowen Prime Advisors
New York
$140K – – –
Envestnet Asset Management
911
Envestnet Asset Management
Illinois
$140K +$3.54K +71 +3%
PCM
912
Prelude Capital Management
New York
$140K +$140K +2,800 New
WIL
913
Winifred I. Li
$137K -$480K -9,584 -78%
NYLT
914
New York Life Trust
New York
$126K -$2.99K -60 -2%
IMS
915
Index Management Solutions
Pennsylvania
$105K -$7.96K -159 -7%
OC
916
Oakworth Capital
Alabama
$104K +$104K +2,090 New
TCM
917
TD Capital Management
Tennessee
$103K +$103K +2,061 New
SSB
918
Sandy Spring Bank
Maryland
$102K -$2.08K -42 -2%
HR
919
Howe & Rusling
New York
$100K -$68.5K -1,370 -41%
FM
920
Forward Management
California
$100K +$55K +1,100 +122%
CCS
921
Crosspoint Capital Strategies
California
$100K +$100K +1,979 New
FAM
922
Formidable Asset Management
Ohio
$83K -$4.81K -100 -5%
MCM
923
Manchester Capital Management
Vermont
$80K – – –
NES
924
New England Securities
New York
$76K -$149 -3 -0.2%
TWM
925
Torch Wealth Management
Ohio
$75K +$75K +1,500 New
35 36
37
38 39