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General Mills
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Overview Fund Activity

1,044 hedge funds and large institutions have $22.9B invested in General Mills in 2014 Q4 according to their latest regulatory filings, with 115 funds opening new positions, 348 increasing their positions, 389 reducing their positions, and 49 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,044
Holders Change
+53
Holders Change %
+5.35%
% of All Funds
27.86%
Holding in Top 10
20
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+5.26%
% of All Funds
0.53%
New
115
Increased
348
Reduced
389
Closed
49
Calls
$209M
Puts
$192M
Net Calls
+$17.1M
Net Calls Change
+$55.4M

Top Buyers

1
ACM
Americafirst Capital Management
California
$546M
2
Federated Hermes
Federated Hermes
Pennsylvania
$276M
3
Bank of New York Mellon
Bank of New York Mellon
New York
$519M
4
Stifel Financial
Stifel Financial
Missouri
$84.6M
5
SCM
Sterling Capital Management
North Carolina
$124M

Top Sellers

1
BA
BlackRock Advisors
Delaware
$79.1M
2
LOAMS
Lombard Odier Asset Management (Switzerland)
Switzerland
$1.79M
3
JPMorgan Chase & Co
JPMorgan Chase & Co
New York
$516M
4
Capital World Investors
Capital World Investors
California
$0
5
Grantham, Mayo, Van Otterloo & Co (GMO)
Grantham, Mayo, Van Otterloo & Co (GMO)
Massachusetts
$19M
Name Holding Trade Value Shares
Change 		Shares
Change %
IAMOG
826
Investors Asset Management of Georgia
Georgia
$321K +$321K +6,025 New
MC
827
Mathes Company
New York
$320K – – –
MIP
828
Marietta Investment Partners
Wisconsin
$320K – – –
MA
829
Marshwinds Advisory
Georgia
$319K – – –
BCP
830
Blue Chip Partners
Michigan
$316K +$316K +5,924 New
BCB
831
Brian C. Broderick
$315K -$16.2K -304 -5%
MCM
832
McRae Capital Management
New Jersey
$315K – – –
CAG
833
Crestwood Advisors Group
Massachusetts
$313K -$26.7K -500 -8%
CPO
834
Cerity Partners OCIO
New York
$313K +$48.6K +910 +18%
BSA
835
Braun Stacey Associates
New York
$312K – – –
BSW
836
Buckingham Strategic Wealth
Missouri
$312K +$312K +5,858 New
SFM
837
Signature Financial Management
Virginia
$306K – – –
OPCM
838
Osborne Partners Capital Management
California
$301K – – –
JFA
839
JNBA Financial Advisors
Minnesota
$297K – – –
EI
840
EDMP Inc
Florida
$295K – – –
RSVP
841
Ramsay Stattman Vela & Price
Colorado
$295K – – –
BSB
842
Bangor Savings Bank
Maine
$292K +$19.9K +374 +7%
FLPIM
843
F.L. Putnam Investment Management
Massachusetts
$291K -$50.7K -950 -15%
HL
844
HeadInvest LLC
Maine
$291K – – –
EPM
845
Equitec Proprietary Markets
Illinois
$291K +$291K +5,450 New
KCM
846
Karp Capital Management
California
$288K +$288K +5,400 New
SCM
847
Stellar Capital Management
Arizona
$287K – – –
SAM
848
Security Asset Management
New York
$286K +$286K +5,363 New
WB
849
Webster Bank
Connecticut
$283K -$20.6K -386 -7%
HCM
850
Harvest Capital Management
New Hampshire
$283K – – –
32 33
34
35 36