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General Mills
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Overview Fund Activity

1,008 hedge funds and large institutions have $22.2B invested in General Mills in 2013 Q4 according to their latest regulatory filings, with 112 funds opening new positions, 343 increasing their positions, 395 reducing their positions, and 43 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,008
Holders Change
+60
Holders Change %
+6.33%
% of All Funds
29.28%
Holding in Top 10
17
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-5.56%
% of All Funds
0.49%
New
112
Increased
343
Reduced
395
Closed
43
Calls
$227M
Puts
$197M
Net Calls
+$29.4M
Net Calls Change
+$25.4M

Top Buyers

1
American Century Companies
American Century Companies
Missouri
+$207M
2
JHIU
Janus Henderson Investors US
Colorado
+$47.7M
3
IGIM
I.G. Investment Management
Manitoba, Canada
+$42.7M
4
WI
WBI Investments
New Jersey
+$38.2M
5
PIA
Piedmont Investment Advisors
North Carolina
+$37.1M

Top Sellers

1
SAC
Smith Affiliated Capital
New York
-$180M
2
Renaissance Technologies
Renaissance Technologies
New York
-$65.5M
3
EAM
Eagle Asset Management
Florida
-$61.3M
4
Wellington Management Group
Wellington Management Group
Massachusetts
-$55M
5
BA
BlackRock Advisors
Delaware
-$43.4M
Name Holding Trade Value Shares
Change 		Shares
Change %
ZTNA
801
Zions Trust National Association
Utah
$319K – – –
ECM
802
Endex Capital Management
Kansas
$318K – – –
PAM
803
Peninsula Asset Management
Florida
$317K +$42.4K +850 +15%
FCFC
804
First Commonwealth Financial Corp
Pennsylvania
$315K -$48.9K -981 -13%
BCB
805
Brian C. Broderick
$314K – – –
HCM
806
Hodges Capital Management
Texas
$314K +$5.35K +107 +2%
MC
807
Mathes Company
New York
$314K +$39.9K +800 +15%
CAMI
808
Concord Asset Management (Illinois)
Illinois
$312K – – –
CCT
809
Country Club Trust
Missouri
$311K -$10.2K -205 -3%
CWM
810
Concert Wealth Management
California
$311K +$50 +1 +0%
Tudor Investment Corp
811
Tudor Investment Corp
Connecticut
$310K -$379K -7,589 -55%
WB
812
Webster Bank
Connecticut
$307K +$7.47K +150 +2%
ECM
813
Estabrook Capital Management
New York
$306K -$8.98K -180 -3%
WSTAM
814
Wilbanks Smith & Thomas Asset Management
Virginia
$301K +$47.1K +944 +19%
WP
815
WMS Partners
Maryland
$300K – – –
HTHT
816
Hemenway Trust Hemenway Trust
New Hampshire
$300K +$20K +400 +7%
MA
817
Marshwinds Advisory
Georgia
$299K -$30K -600 -9%
AMIM
818
Aull & Monroe Investment Management
Alabama
$299K -$4.98K -100 -2%
YMRC
819
Yorktown Management & Research Company
Virginia
$299K – – –
MIP
820
Marietta Investment Partners
Wisconsin
$299K – – –
AB
821
AT Bancorp
Iowa
$297K +$23.3K +467 +9%
MCM
822
McRae Capital Management
New Jersey
$294K – – –
WIC
823
Wood Investment Counsel
Colorado
$294K +$294K +5,900 New
MYAM
824
Meiji Yasuda Asset Management
Japan
$292K +$292K +5,848 New
SCIA
825
Sanibel Captiva Investment Advisers
Illinois
$288K +$288K +5,769 New
31 32
33
34 35