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General Mills
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Overview Fund Activity

991 hedge funds and large institutions have $21B invested in General Mills in 2014 Q3 according to their latest regulatory filings, with 40 funds opening new positions, 344 increasing their positions, 430 reducing their positions, and 62 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
991
Holders Change
-30
Holders Change %
-2.94%
% of All Funds
28.77%
Holding in Top 10
19
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-9.52%
% of All Funds
0.55%
New
40
Increased
344
Reduced
430
Closed
62
Calls
$164M
Puts
$202M
Net Calls
-$38.2M
Net Calls Change
-$53.6M

Top Buyers

1
LOAMS
Lombard Odier Asset Management (Switzerland)
Switzerland
+$74.7M
2
Invesco
Invesco
Georgia
+$61.2M
3
Renaissance Technologies
Renaissance Technologies
New York
+$53.8M
4
IGIM
I.G. Investment Management
Manitoba, Canada
+$45.6M
5
Millennium Management
Millennium Management
New York
+$36.9M

Top Sellers

1
Norges Bank
Norges Bank
Norway
-$233M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$149M
3
Diamond Hill Capital Management
Diamond Hill Capital Management
Ohio
-$131M
4
American Century Companies
American Century Companies
Missouri
-$116M
5
Capital World Investors
Capital World Investors
California
-$108M
Name Holding Trade Value Shares
Change 		Shares
Change %
PIM
776
Parasol Investment Management
Illinois
$379K +$129K +2,558 +52%
PCA
777
Personal Capital Advisors
California
$375K +$375K +7,426 New
Fisher Asset Management
778
Fisher Asset Management
Washington
$373K -$188K -3,734 -34%
CC
779
Cannell & Co
New York
$373K -$10.1K -200 -3%
PCM
780
Perritt Capital Management
Illinois
$372K – – –
BC
781
Bartlett & Co
Ohio
$371K -$99.1K -1,964 -21%
WC
782
Whitnell & Co
Illinois
$371K -$10.6K -210 -3%
ZIC
783
ZWJ Investment Counsel
Georgia
$367K -$705 -14 -0.2%
WAM
784
Wolverine Asset Management
Illinois
$363K +$363K +7,200 New
BIC
785
Bridges Investment Counsel
Nebraska
$362K -$6.67K -132 -2%
FBT
786
Founders Bank & Trust
Michigan
$360K +$34.3K +680 +11%
OC
787
Oakworth Capital
Alabama
$358K – – –
CWM
788
Concert Wealth Management
California
$354K -$9.22K -181 -3%
BKBG
789
BHF Kleinwort Benson Group
Belgium
$351K -$13.4K -347 -4%
MBTD
790
Mechanics Bank - Trust Department
California
$350K – – –
CAMI
791
Concord Asset Management (Illinois)
Illinois
$347K +$31.3K +620 +10%
DD
792
Dominick & Dominick
New York
$344K -$177K -3,500 -34%
FMT
793
First Mercantile Trust
Tennessee
$344K -$2.13K -42 -0.6%
DC
794
Deere & Company
Illinois
$342K -$2.02M -39,973 -86%
HTHT
795
Hemenway Trust Hemenway Trust
New Hampshire
$341K -$2.53K -50 -0.7%
MWR
796
McAdams Wright Ragen
Washington
$341K +$76.5K +1,520 +29%
PSI
797
Pinnacle Summer Investments
Virginia
$340K +$101 +2 +0%
BB
798
Busey Bank
Illinois
$338K +$5.04K +100 +2%
KCM
799
Kanawha Capital Management
Virginia
$336K – – –
GF
800
Gerstein Fisher
New York
$333K -$55.1K -1,091 -14%
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