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General Mills
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Overview Fund Activity

991 hedge funds and large institutions have $21B invested in General Mills in 2014 Q3 according to their latest regulatory filings, with 40 funds opening new positions, 344 increasing their positions, 430 reducing their positions, and 62 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
991
Holders Change
-30
Holders Change %
-2.94%
% of All Funds
28.77%
Holding in Top 10
19
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-9.52%
% of All Funds
0.55%
New
40
Increased
344
Reduced
430
Closed
62
Calls
$164M
Puts
$202M
Net Calls
-$38.2M
Net Calls Change
-$53.6M

Top Buyers

1
LOAMS
Lombard Odier Asset Management (Switzerland)
Switzerland
+$74.7M
2
Invesco
Invesco
Georgia
+$61.2M
3
Renaissance Technologies
Renaissance Technologies
New York
+$53.8M
4
IGIM
I.G. Investment Management
Manitoba, Canada
+$45.6M
5
Millennium Management
Millennium Management
New York
+$36.9M

Top Sellers

1
Norges Bank
Norges Bank
Norway
-$233M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$149M
3
Diamond Hill Capital Management
Diamond Hill Capital Management
Ohio
-$131M
4
American Century Companies
American Century Companies
Missouri
-$116M
5
Capital World Investors
Capital World Investors
California
-$108M
Name Holding Trade Value Shares
Change 		Shares
Change %
CC
751
Courier Capital
New York
$429K -$199K -3,951 -32%
OA
752
Oxbow Advisors
Texas
$429K – – –
BFA
753
Beaumont Financial Advisors
Massachusetts
$427K -$1.44M -28,633 -77%
BCM
754
Brookstone Capital Management
Illinois
$424K -$156K -3,105 -27%
ZF
755
Zhang Financial
Michigan
$424K -$29.4K -583 -6%
ICAS
756
Investors Capital Advisory Services
Massachusetts
$412K -$93.8K -1,866 -19%
ZAM
757
Zevin Asset Management
Massachusetts
$411K -$101K -2,000 -20%
SC
758
Savant Capital
Illinois
$410K -$8.03K -159 -2%
IIC
759
Ironwood Investment Counsel
Arizona
$404K -$6.52K -129 -2%
VIMU
760
Veritas Investment Management (UK)
United Kingdom
$404K – – –
PTC
761
Private Trust Company
Ohio
$399K -$89.3K -1,771 -18%
BFM
762
Boston Financial Management
Massachusetts
$397K -$5.04K -100 -1%
AA
763
Ancora Advisors
Ohio
$396K -$10.1K -200 -2%
WSTAM
764
Wilbanks Smith & Thomas Asset Management
Virginia
$393K -$3.43K -68 -0.9%
TTWM
765
TCV Trust & Wealth Management
Virginia
$392K – – –
JFGIW
766
Johnson Financial Group Inc (Wisconsin)
Wisconsin
$391K +$13.8K +274 +4%
WCM Investment Management
767
WCM Investment Management
California
$390K -$4.54K -90 -1%
GI
768
Glovista Investments
New Jersey
$389K +$10.1K +200 +3%
DSC
769
Duncker Streett & Co
Missouri
$387K +$1.01K +20 +0.3%
TWA
770
TCI Wealth Advisors
Arizona
$386K -$2.77K -55 -0.7%
RIL
771
Rothschild Investment LLC
Illinois
$386K – – –
SM
772
Stratton Management
Pennsylvania
$383K -$199K -3,940 -34%
AB
773
AT Bancorp
Iowa
$382K +$88K +1,722 +30%
FFC
774
First Financial Corp
Indiana
$380K -$65.6K -1,300 -15%
TF
775
Tompkins Financial
New York
$379K -$19.5K -385 -5%
29 30
31
32 33