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General Mills
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Overview Fund Activity

991 hedge funds and large institutions have $21B invested in General Mills in 2014 Q3 according to their latest regulatory filings, with 40 funds opening new positions, 344 increasing their positions, 430 reducing their positions, and 62 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
991
Holders Change
-30
Holders Change %
-2.94%
% of All Funds
28.77%
Holding in Top 10
19
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-9.52%
% of All Funds
0.55%
New
40
Increased
344
Reduced
430
Closed
62
Calls
$164M
Puts
$202M
Net Calls
-$38.2M
Net Calls Change
-$53.6M

Top Buyers

1
LOAMS
Lombard Odier Asset Management (Switzerland)
Switzerland
+$74.7M
2
Invesco
Invesco
Georgia
+$61.2M
3
Renaissance Technologies
Renaissance Technologies
New York
+$53.8M
4
IGIM
I.G. Investment Management
Manitoba, Canada
+$45.6M
5
Millennium Management
Millennium Management
New York
+$36.9M

Top Sellers

1
Norges Bank
Norges Bank
Norway
-$233M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$149M
3
Diamond Hill Capital Management
Diamond Hill Capital Management
Ohio
-$131M
4
American Century Companies
American Century Companies
Missouri
-$116M
5
Capital World Investors
Capital World Investors
California
-$108M
Name Holding Trade Value Shares
Change 		Shares
Change %
CCA
701
Catalyst Capital Advisors
New York
$535K – – –
RB
702
Rodgers Brothers
Pennsylvania
$534K +$63.1K +1,250 +13%
VCAM
703
Van Cleef Asset Management
Ohio
$530K -$4.95K -98 -0.9%
ACM
704
Azimuth Capital Management
Michigan
$526K -$20.2K -400 -4%
JWM
705
Jacobus Wealth Management
Wisconsin
$526K – – –
AP
706
Advisor Partners
California
$525K -$807 -16 -0.2%
DHFB
707
Dixon Hubard Feinour & Brown
Virginia
$519K -$17.7K -350 -3%
SIA
708
Sit Investment Associates
Minnesota
$515K – – –
MJRIC
709
Mogy Joel R Investment Counsel
California
$515K – – –
GLRA
710
Gerald L. Ray & Associates
Texas
$515K +$3.89K +77 +0.8%
BAM
711
Barrett Asset Management
New York
$510K -$35.3K -700 -6%
OSNBOA
712
Old Second National Bank of Aurora
Illinois
$510K – – –
EWM
713
Evermay Wealth Management
Virginia
$505K -$8.52K -169 -2%
RC
714
RegentAtlantic Capital
New Jersey
$504K -$15.3K -304 -3%
CFA
715
Cahill Financial Advisors
Minnesota
$495K +$253 +5 +0.1%
Verition Fund Management
716
Verition Fund Management
Connecticut
$494K -$1.46M -28,838 -75%
WPP
717
Whalerock Point Partners
Rhode Island
$494K – – –
BCMO
718
Buckingham Capital Management (Ohio)
Ohio
$492K -$36.6K -725 -7%
BOS
719
Bank of Stockton
California
$490K -$10.1K -200 -2%
SNT
720
Security National Trust
West Virginia
$488K -$5.45K -108 -1%
WT
721
Washington Trust
Rhode Island
$488K +$41.2K +816 +9%
VKH
722
Virtu KCG Holdings
New York
$486K +$50.4K +998 +12%
BBI
723
Baxter Bros Inc
Connecticut
$486K +$109K +2,167 +29%
MFBTD
724
MB Financial Bank - Trust Department
Illinois
$486K +$173K +3,340 +55%
PL
725
Plancorp LLC
Missouri
$485K +$485K +9,617 New
27 28
29
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