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General Mills
GIS

Overview Fund Activity

1,044 hedge funds and large institutions have $22.9B invested in General Mills in 2014 Q4 according to their latest regulatory filings, with 115 funds opening new positions, 348 increasing their positions, 389 reducing their positions, and 49 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,044
Holders Change
+53
Holders Change %
+5.35%
% of All Funds
27.86%
Holding in Top 10
20
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+5.26%
% of All Funds
0.53%
New
115
Increased
348
Reduced
389
Closed
49
Calls
$209M
Puts
$192M
Net Calls
+$17.1M
Net Calls Change
+$55.4M

Top Buyers

1
ACM
Americafirst Capital Management
California
$546M
2
Federated Hermes
Federated Hermes
Pennsylvania
$276M
3
Bank of New York Mellon
Bank of New York Mellon
New York
$519M
4
Stifel Financial
Stifel Financial
Missouri
$84.6M
5
SCM
Sterling Capital Management
North Carolina
$124M

Top Sellers

1
BA
BlackRock Advisors
Delaware
$79.1M
2
LOAMS
Lombard Odier Asset Management (Switzerland)
Switzerland
$1.79M
3
JPMorgan Chase & Co
JPMorgan Chase & Co
New York
$516M
4
Capital World Investors
Capital World Investors
California
$0
5
Grantham, Mayo, Van Otterloo & Co (GMO)
Grantham, Mayo, Van Otterloo & Co (GMO)
Massachusetts
$19M
Name Holding Trade Value Shares
Change 		Shares
Change %
SCM
651
Schnieders Capital Management
California
$750K +$73.4K +1,375 +11%
Victory Capital Management
652
Victory Capital Management
Texas
$750K +$750K +14,050 New
FAM
653
Fortaleza Asset Management
Illinois
$738K -$890K -16,675 -55%
VKH
654
Virtu KCG Holdings
New York
$738K +$225K +4,214 +44%
CAM
655
Columbia Asset Management
Michigan
$737K – – –
ANBTV
656
American National Bank & Trust (Virginia)
Virginia
$728K -$30.4K -570 -4%
SSWM
657
Smith Salley Wealth Management
North Carolina
$728K -$30.4K -570 -4%
SACTSONJ
658
Supplemental Annuity Collective Trust (SACT) of New Jersey
New Jersey
$726K – – –
Belvedere Trading
659
Belvedere Trading
Illinois
$726K +$726K +13,609 New
PWAP
660
Private Wealth Advisors (Pennsylvania)
Pennsylvania
$722K -$3.15K -59 -0.4%
EOJOAM
661
E. Ohman J:or Asset Management
Sweden
$717K – – –
EFSCE
662
Enterprise Financial Services Corp (EFSC)
Missouri
$716K -$14.4K -270 -2%
CAM
663
Carret Asset Management
New York
$716K – – –
SWK
664
Stephen W. Kidder
$709K – – –
AGM
665
Alpine Global Management
New York
$706K +$706K +13,238 New
QI
666
QS Investors
New York
$699K -$943K -17,666 -57%
EM
667
Excalibur Management
Massachusetts
$694K – – –
PCA
668
Personal Capital Advisors
California
$694K +$298K +5,586 +75%
FFSOTS
669
Fiduciary Financial Services of The Southwest
Texas
$692K -$19.5K -365 -3%
WA
670
WBH Advisory
Maryland
$689K -$136K -2,549 -16%
PAM
671
PartnerRe Asset Management
Connecticut
$686K +$87.9K +1,647 +15%
SYBT
672
Stock Yards Bank & Trust
Kentucky
$684K -$117K -2,200 -15%
CIC
673
Carnegie Investment Counsel
Ohio
$683K +$10.6K +197 +2%
NFG
674
Next Financial Group
Texas
$679K -$289K -5,424 -30%
EAM
675
Eclectica Asset Management
United Kingdom
$677K – – –
25 26
27
28 29