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General Mills
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Overview Fund Activity

1,008 hedge funds and large institutions have $22.2B invested in General Mills in 2013 Q4 according to their latest regulatory filings, with 112 funds opening new positions, 343 increasing their positions, 395 reducing their positions, and 43 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,008
Holders Change
+60
Holders Change %
+6.33%
% of All Funds
29.28%
Holding in Top 10
17
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-5.56%
% of All Funds
0.49%
New
112
Increased
343
Reduced
395
Closed
43
Calls
$227M
Puts
$197M
Net Calls
+$29.4M
Net Calls Change
+$25.4M

Top Buyers

1
American Century Companies
American Century Companies
Missouri
+$207M
2
JHIU
Janus Henderson Investors US
Colorado
+$47.7M
3
IGIM
I.G. Investment Management
Manitoba, Canada
+$42.7M
4
WI
WBI Investments
New Jersey
+$38.2M
5
PIA
Piedmont Investment Advisors
North Carolina
+$37.1M

Top Sellers

1
SAC
Smith Affiliated Capital
New York
-$180M
2
Renaissance Technologies
Renaissance Technologies
New York
-$65.5M
3
EAM
Eagle Asset Management
Florida
-$61.3M
4
Wellington Management Group
Wellington Management Group
Massachusetts
-$55M
5
BA
BlackRock Advisors
Delaware
-$43.4M
Name Holding Trade Value Shares
Change 		Shares
Change %
FFSOTS
651
Fiduciary Financial Services of The Southwest
Texas
$666K – – –
AIP
652
Ameritas Investment Partners
Nebraska
$665K -$13.5K -270 -2%
AAIM
653
American Assets Investment Management
California
$664K +$664K +13,300 New
SA
654
Strategic Advisors
New York
$652K -$3.69K -74 -0.6%
LNWWM
655
Laird Norton Wetherby Wealth Management
California
$648K +$5.68K +114 +0.9%
B
656
Bailard
California
$645K -$183K -3,683 -22%
CAM
657
Carret Asset Management
New York
$641K – – –
Twin Tree Management
658
Twin Tree Management
Texas
$638K +$638K +12,793 New
ST
659
Somerset Trust
Pennsylvania
$631K +$631K +12,656 New
SPC
660
Stewart & Patten Company
California
$629K -$10.1K -202 -2%
BAS
661
Brown Advisory Securities
Maryland
$628K -$19.9K -398 -3%
NRS
662
Neville Rodie & Shaw
New York
$627K – – –
CL
663
CPWM LLC
Washington
$627K +$1.1K +22 +0.2%
EFSCE
664
Enterprise Financial Services Corp (EFSC)
Missouri
$624K +$6.89K +138 +1%
TIA
665
Tiemann Investment Advisors
California
$624K +$624K +12,510 New
QBFM
666
QS Batterymarch Financial Management
New York
$622K -$999 -20 -0.2%
AWA
667
AmeriServ Wealth Advisors
Pennsylvania
$618K +$117K +2,336 +23%
RC
668
RegentAtlantic Capital
New Jersey
$616K -$33.4K -670 -5%
DHFB
669
Dixon Hubard Feinour & Brown
Virginia
$607K -$9.98K -200 -2%
MIM
670
Merit Investment Management
Delaware
$602K +$415K +8,318 +222%
BCMO
671
Buckingham Capital Management (Ohio)
Ohio
$600K -$32.4K -650 -5%
SCM
672
Schnieders Capital Management
California
$600K +$600K +12,015 New
ID
673
Integral Derivatives
New York
$599K +$599K +12,009 New
CA
674
Cetera Advisors
Colorado
$598K -$116K -2,329 -16%
WTIM
675
Wilmington Trust Investment Management
Delaware
$596K – – –
25 26
27
28 29