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General Mills
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Overview Fund Activity

991 hedge funds and large institutions have $21B invested in General Mills in 2014 Q3 according to their latest regulatory filings, with 40 funds opening new positions, 344 increasing their positions, 430 reducing their positions, and 62 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
991
Holders Change
-30
Holders Change %
-2.94%
% of All Funds
28.77%
Holding in Top 10
19
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-9.52%
% of All Funds
0.55%
New
40
Increased
344
Reduced
430
Closed
62
Calls
$164M
Puts
$202M
Net Calls
-$38.2M
Net Calls Change
-$53.6M

Top Buyers

1
LOAMS
Lombard Odier Asset Management (Switzerland)
Switzerland
+$74.7M
2
Invesco
Invesco
Georgia
+$61.2M
3
Renaissance Technologies
Renaissance Technologies
New York
+$53.8M
4
IGIM
I.G. Investment Management
Manitoba, Canada
+$45.6M
5
Millennium Management
Millennium Management
New York
+$36.9M

Top Sellers

1
Norges Bank
Norges Bank
Norway
-$233M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$149M
3
Diamond Hill Capital Management
Diamond Hill Capital Management
Ohio
-$131M
4
American Century Companies
American Century Companies
Missouri
-$116M
5
Capital World Investors
Capital World Investors
California
-$108M
Name Holding Trade Value Shares
Change 		Shares
Change %
FTC
551
Farmers Trust Company
Ohio
$1.23M -$168K -3,323 -12%
FWIA
552
Fort Washington Investment Advisors
Ohio
$1.21M -$117K -2,313 -9%
WOC
553
West Oak Capital
California
$1.21M -$3.28K -65 -0.3%
FBNAT
554
FirstMerit Bank N.A. Trustee
Ohio
$1.2M -$72.1K -1,430 -6%
TNBTD
555
Trustmark National Bank Trust Department
Mississippi
$1.18M +$1.01K +20 +0.1%
BFA
556
Bragg Financial Advisors
North Carolina
$1.18M +$9.33K +185 +0.8%
WTC
557
WhitTier Trust Company
Nevada
$1.16M +$40.3K +799 +4%
JIC
558
Johnson Investment Counsel
Ohio
$1.16M -$34.9K -692 -3%
KBC Group
559
KBC Group
Belgium
$1.14M -$6.39M -126,639 -85%
Northwestern Mutual Wealth Management
560
Northwestern Mutual Wealth Management
Wisconsin
$1.14M +$82.9K +1,643 +8%
NIM
561
Northeast Investment Management
Massachusetts
$1.13M -$27.7K -548 -2%
WIC
562
Woodmont Investment Counsel
Tennessee
$1.12M +$89.8K +1,780 +9%
KRSITF
563
Kentucky Retirement Systems Insurance Trust Fund
Kentucky
$1.12M +$41.1K +824 +4%
BOC
564
Barbara Oil Co
Illinois
$1.11M – – –
CC
565
Cipher Capital
New York
$1.11M +$1.11M +21,995 New
ACM
566
Ashford Capital Management
Delaware
$1.11M – – –
AWM
567
Altavista Wealth Management
North Carolina
$1.1M -$1.47M -29,122 -57%
SSG
568
Summit Securities Group
New York
$1.1M +$1.01M +20,100 +1,182%
NPA
569
Nichols & Pratt Advisers
Massachusetts
$1.1M – – –
CONA
570
Capital One National Association
New York
$1.09M -$33.3K -661 -3%
CIC
571
Chilton Investment Company
Connecticut
$1.08M +$123K +2,441 +13%
MERSOM
572
Municipal Employees' Retirement System of Michigan
Michigan
$1.08M -$20.2K -400 -2%
CSIC
573
Clifford Swan Investment Counsel
California
$1.07M -$1.26K -25 -0.1%
RFS
574
Rockefeller Financial Services
New York
$1.07M – – –
NCM
575
Narwhal Capital Management
Georgia
$1.05M -$903K -17,900 -46%
21 22
23
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