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General Mills
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Overview Fund Activity

1,044 hedge funds and large institutions have $22.9B invested in General Mills in 2014 Q4 according to their latest regulatory filings, with 115 funds opening new positions, 348 increasing their positions, 389 reducing their positions, and 49 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,044
Holders Change
+53
Holders Change %
+5.35%
% of All Funds
27.86%
Holding in Top 10
20
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+5.26%
% of All Funds
0.53%
New
115
Increased
348
Reduced
389
Closed
49
Calls
$209M
Puts
$192M
Net Calls
+$17.1M
Net Calls Change
+$55.4M

Top Buyers

1
ACM
1
Americafirst Capital Management
California
$546M
2
Federated Hermes
2
Federated Hermes
Pennsylvania
$276M
3
Bank of New York Mellon
3
Bank of New York Mellon
New York
$519M
4
Stifel Financial
4
Stifel Financial
Missouri
$84.6M
5
SCM
5
Sterling Capital Management
North Carolina
$124M

Top Sellers

1
BA
1
BlackRock Advisors
Delaware
$79.1M
2
LOAMS
2
Lombard Odier Asset Management (Switzerland)
Switzerland
$1.79M
3
JPMorgan Chase & Co
3
JPMorgan Chase & Co
New York
$516M
4
Capital World Investors
4
Capital World Investors
California
$0
5
Grantham, Mayo, Van Otterloo & Co (GMO)
5
Grantham, Mayo, Van Otterloo & Co (GMO)
Massachusetts
$19M
Name Holding Trade Value Shares
Change 		Shares
Change %
RG
526
Rathbones Group
United Kingdom
$1.44M -$13.9K -260 -1%
LRPA
527
L. Roy Papp & Associates
Arizona
$1.43M -$184K -3,456 -11%
GCM
528
Glynn Capital Management
California
$1.42M – – –
HTC
529
Haverford Trust Company
Pennsylvania
$1.41M -$471K -8,835 -25%
FNF
530
Fidelity National Financial
Florida
$1.4M – – –
CIC
531
Cincinnati Indemnity Company
Ohio
$1.39M – – –
MRCM
532
M&R Capital Management
New Jersey
$1.38M -$9.34K -175 -0.7%
FHC
533
Forest Hill Capital
Arkansas
$1.38M – – –
PWW
534
Pettyjohn Wood & White
Virginia
$1.37M -$5.33K -100 -0.4%
HCMNY
535
Howard Capital Management (New York)
New York
$1.36M – – –
GIA
536
GHP Investment Advisors
Colorado
$1.35M +$50.6K +949 +4%
GIP
537
Greatmark Investment Partners
Georgia
$1.34M – – –
Toronto Dominion Bank
538
Toronto Dominion Bank
Ontario, Canada
$1.34M +$694K +12,999 +108%
TMAM
539
Tokio Marine Asset Management
Japan
$1.33M -$473K -8,874 -26%
WTC
540
WhitTier Trust Company
Nevada
$1.33M +$97.8K +1,834 +8%
MBE
541
Michael B. Elefante
$1.32M -$175K -3,275 -12%
VFS
542
VSR Financial Services
Kansas
$1.31M -$912K -17,110 -41%
CNBT
543
Canandaigua National Bank & Trust
New York
$1.3M -$28K -525 -2%
Northwestern Mutual Wealth Management
544
Northwestern Mutual Wealth Management
Wisconsin
$1.29M +$79.8K +1,496 +7%
FWIA
545
Fort Washington Investment Advisors
Ohio
$1.29M +$4.85K +91 +0.4%
BWM
546
Bernicke Wealth Management
Wisconsin
$1.28M +$1.28M +23,983 New
Mariner
547
Mariner
Kansas
$1.28M +$204K +3,827 +19%
FAM
548
Formidable Asset Management
Ohio
$1.27M – – –
ICOA
549
Investment Centers of America
North Dakota
$1.24M -$452K -8,483 -27%
TNBTD
550
Trustmark National Bank Trust Department
Mississippi
$1.24M -$7.2K -135 -0.6%
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