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General Mills
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Overview Fund Activity

991 hedge funds and large institutions have $21B invested in General Mills in 2014 Q3 according to their latest regulatory filings, with 40 funds opening new positions, 344 increasing their positions, 430 reducing their positions, and 62 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
991
Holders Change
-30
Holders Change %
-2.94%
% of All Funds
28.77%
Holding in Top 10
19
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-9.52%
% of All Funds
0.55%
New
40
Increased
344
Reduced
430
Closed
62
Calls
$164M
Puts
$202M
Net Calls
-$38.2M
Net Calls Change
-$53.6M

Top Buyers

1
LOAMS
Lombard Odier Asset Management (Switzerland)
Switzerland
+$74.7M
2
Invesco
Invesco
Georgia
+$61.2M
3
Renaissance Technologies
Renaissance Technologies
New York
+$53.8M
4
IGIM
I.G. Investment Management
Manitoba, Canada
+$45.6M
5
Millennium Management
Millennium Management
New York
+$36.9M

Top Sellers

1
Norges Bank
Norges Bank
Norway
-$233M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$149M
3
Diamond Hill Capital Management
Diamond Hill Capital Management
Ohio
-$131M
4
American Century Companies
American Century Companies
Missouri
-$116M
5
Capital World Investors
Capital World Investors
California
-$108M
Name Holding Trade Value Shares
Change 		Shares
Change %
RG
526
Rathbones Group
United Kingdom
$1.38M -$20.2K -400 -1%
MFS
527
MSI Financial Services
Massachusetts
$1.37M +$403K +7,980 +42%
AF
528
Arrow Financial
New York
$1.37M -$298K -5,905 -18%
GCM
529
Glynn Capital Management
California
$1.35M – – –
SIC
530
Shoker Investment Counsel
Ohio
$1.34M -$37.6K -745 -3%
FNF
531
Fidelity National Financial
Florida
$1.33M – – –
FCI
532
Financial Counselors Inc
Kansas
$1.32M -$290K -5,750 -18%
MRCM
533
M&R Capital Management
New Jersey
$1.32M – – –
ST
534
Spot Trading
Illinois
$1.32M +$1.31M +26,048 +52,096%
CIC
535
Cincinnati Indemnity Company
Ohio
$1.31M – – –
FHC
536
Forest Hill Capital
Arkansas
$1.3M – – –
PWW
537
Pettyjohn Wood & White
Virginia
$1.3M +$5.05K +100 +0.4%
AIM
538
abrdn Investment Management
United Kingdom
$1.29M -$23.1K -458 -2%
HCMNY
539
Howard Capital Management (New York)
New York
$1.29M +$50.4K +1,000 +4%
GGPS
540
Gary Goldberg Planning Services
New York
$1.28M -$33.5K -664 -3%
KFS
541
Kurt F. Somerville
$1.28M -$5.04K -100 -0.4%
GIP
542
Greatmark Investment Partners
Georgia
$1.27M -$104K -2,052 -8%
TAM
543
Trillium Asset Management
Massachusetts
$1.26M -$194K -3,850 -13%
GGI
544
Godsey & Gibb Inc
Virginia
$1.26M -$487K -9,640 -28%
CNBT
545
Canandaigua National Bank & Trust
New York
$1.26M +$1.26K +25 +0.1%
FAM
546
Formidable Asset Management
Ohio
$1.26M +$1.16M +22,099 +1,280%
DL
547
Delta Lloyd
Netherlands
$1.25M – – –
BA
548
Boston Advisors
Massachusetts
$1.25M +$5.05K +100 +0.4%
TCOT
549
Trust Company of Toledo
Ohio
$1.24M -$117K -2,312 -9%
GIA
550
GHP Investment Advisors
Colorado
$1.23M +$51.3K +1,017 +4%
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