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General Mills
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Overview Fund Activity

991 hedge funds and large institutions have $21B invested in General Mills in 2014 Q3 according to their latest regulatory filings, with 40 funds opening new positions, 344 increasing their positions, 430 reducing their positions, and 62 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
991
Holders Change
-30
Holders Change %
-2.94%
% of All Funds
28.77%
Holding in Top 10
19
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-9.52%
% of All Funds
0.55%
New
40
Increased
344
Reduced
430
Closed
62
Calls
$164M
Puts
$202M
Net Calls
-$38.2M
Net Calls Change
-$53.6M

Top Buyers

1
LOAMS
Lombard Odier Asset Management (Switzerland)
Switzerland
+$74.7M
2
Invesco
Invesco
Georgia
+$61.2M
3
Renaissance Technologies
Renaissance Technologies
New York
+$53.8M
4
IGIM
I.G. Investment Management
Manitoba, Canada
+$45.6M
5
Millennium Management
Millennium Management
New York
+$36.9M

Top Sellers

1
Norges Bank
Norges Bank
Norway
-$233M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$149M
3
Diamond Hill Capital Management
Diamond Hill Capital Management
Ohio
-$131M
4
American Century Companies
American Century Companies
Missouri
-$116M
5
Capital World Investors
Capital World Investors
California
-$108M
Name Holding Trade Value Shares
Change 		Shares
Change %
NFG
451
NewFocus Financial Group
Washington
$1.93M +$110K +2,199 +6%
HIM
452
Hermes Investment Management
United Kingdom
$1.92M -$319K -6,319 -14%
GJIC
453
Gamble Jones Investment Counsel
California
$1.91M +$58.7K +1,164 +3%
BHWM
454
Bar Harbor Wealth Management
New Hampshire
$1.88M -$83.5K -1,655 -4%
NMIFOAC
455
National Mutual Insurance Federation of Agricultural Cooperatives
Japan
$1.88M – – –
AUB
456
Atlantic Union Bankshares
Virginia
$1.87M +$83.7K +1,660 +5%
IIM
457
Intact Investment Management
Quebec, Canada
$1.86M +$958K +19,000 +107%
FAAS
458
First Allied Advisory Services
California
$1.85M -$2.97M -58,508 -62%
CAN
459
Cetera Advisor Networks
California
$1.84M -$224K -4,440 -11%
PIM
460
Perkins Investment Management
Illinois
$1.83M -$139K -2,761 -7%
CFB
461
Cullen/Frost Bankers
Texas
$1.83M -$374K -7,415 -17%
FIM
462
Fruth Investment Management
Texas
$1.81M +$36.6K +725 +2%
CT
463
Cambridge Trust
Massachusetts
$1.8M -$58.7K -1,164 -3%
IA
464
IndexIQ Advisors
New York
$1.8M +$208K +4,119 +13%
WA
465
WESPAC Advisors
California
$1.8M +$543K +10,768 +43%
FNB
466
First Niagara Bank
New York
$1.79M +$6.31K +125 +0.4%
FSC
467
Fiduciary Services Corp
Georgia
$1.79M -$352K -6,969 -16%
EHWM
468
Eads & Heald Wealth Management
Georgia
$1.79M -$79K -1,565 -4%
SIM
469
Sentry Investment Management
Wisconsin
$1.79M -$186K -3,691 -9%
HTC
470
Haverford Trust Company
Pennsylvania
$1.78M – – –
HC
471
HHG & Company
Connecticut
$1.77M +$273K +5,409 +18%
DnB Asset Management
472
DnB Asset Management
Norway
$1.76M +$75.7K +1,500 +4%
CA
473
Cetera Advisors
Colorado
$1.76M +$120K +2,363 +7%
GIA
474
Guyasuta Investment Advisors
Pennsylvania
$1.75M +$133K +2,630 +8%
PIM
475
Penobscot Investment Management
Massachusetts
$1.75M +$134K +2,650 +8%
17 18
19
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