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General Mills
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Overview Fund Activity

1,044 hedge funds and large institutions have $22.9B invested in General Mills in 2014 Q4 according to their latest regulatory filings, with 115 funds opening new positions, 348 increasing their positions, 389 reducing their positions, and 49 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,044
Holders Change
+53
Holders Change %
+5.35%
% of All Funds
27.86%
Holding in Top 10
20
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+5.26%
% of All Funds
0.53%
New
115
Increased
348
Reduced
389
Closed
49
Calls
$209M
Puts
$192M
Net Calls
+$17.1M
Net Calls Change
+$55.4M

Top Buyers

1
ACM
1
Americafirst Capital Management
California
$546M
2
Federated Hermes
2
Federated Hermes
Pennsylvania
$276M
3
Bank of New York Mellon
3
Bank of New York Mellon
New York
$519M
4
Stifel Financial
4
Stifel Financial
Missouri
$84.6M
5
SCM
5
Sterling Capital Management
North Carolina
$124M

Top Sellers

1
BA
1
BlackRock Advisors
Delaware
$79.1M
2
LOAMS
2
Lombard Odier Asset Management (Switzerland)
Switzerland
$1.79M
3
JPMorgan Chase & Co
3
JPMorgan Chase & Co
New York
$516M
4
Capital World Investors
4
Capital World Investors
California
$0
5
Grantham, Mayo, Van Otterloo & Co (GMO)
5
Grantham, Mayo, Van Otterloo & Co (GMO)
Massachusetts
$19M
Name Holding Trade Value Shares
Change 		Shares
Change %
PJSIMP
426
P.J. Schmidt Investment Management (PJS)
Wisconsin
$2.28M -$464K -8,690 -17%
CIBC World Market
427
CIBC World Market
Ontario, Canada
$2.27M +$605K +11,353 +36%
HCM
428
Hengehold Capital Management
Ohio
$2.25M +$18.1K +340 +0.8%
CB
429
Community Bank
New York
$2.24M +$2.24M +42,079 New
TFA
430
Toth Financial Advisory
Virginia
$2.24M +$33.3K +624 +2%
Bessemer Group
431
Bessemer Group
New Jersey
$2.23M -$5.1M -95,600 -70%
DnB Asset Management
432
DnB Asset Management
Norway
$2.19M +$326K +6,108 +17%
FM
433
Foster & Motley
Ohio
$2.18M -$2.24M -42,035 -51%
CTA
434
Colonial Trust Advisors
South Carolina
$2.18M -$732K -13,725 -25%
GJIC
435
Gamble Jones Investment Counsel
California
$2.17M +$157K +2,938 +8%
RCG
436
Ruane, Cunniff & Goldfarb
New York
$2.16M -$3.2M -60,000 -60%
FBT
437
First Bankers Trust
Kentucky
$2.14M +$9.38K +176 +0.4%
SNBOSCI
438
Security National Bank of Sioux City Iowa
Iowa
$2.14M -$37.6K -706 -2%
CSUI
439
Cincinnati Specialty Underwriters Insurance
Ohio
$2.13M – – –
CAM
440
Cidel Asset Management
Ontario, Canada
$2.12M +$2.12M +39,700 New
EIM
441
Emerson Investment Management
Massachusetts
$2.11M +$322K +6,040 +18%
SLI
442
Sumitomo Life Insurance
Japan
$2.11M -$609K -11,415 -22%
WA
443
WESPAC Advisors
California
$2.11M +$205K +3,848 +11%
PHS
444
Pekin Hardy Strauss
Illinois
$2.11M +$2.11M +39,515 New
TFF
445
Timothy F. Fidgeon
$2.11M -$37.3K -700 -2%
Wealth Enhancement Advisory Services
446
Wealth Enhancement Advisory Services
Minnesota
$2.1M +$2.1M +39,398 New
BFEC
447
Benjamin F. Edwards & Company
Missouri
$2.09M +$49.7K +932 +2%
FAAS
448
First Allied Advisory Services
California
$2.09M +$130K +2,437 +7%
FHC
449
First Houston Capital
Texas
$2.09M -$16K -300 -0.8%
QIM
450
Quantitative Investment Management
Virginia
$2.07M +$2.07M +38,900 New
16 17
18
19 20