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Franklin Covey

121 hedge funds and large institutions have $219M invested in Franklin Covey in 2025 Q2 according to their latest regulatory filings, with 18 funds opening new positions, 47 increasing their positions, 41 reducing their positions, and 28 closing their positions.

New
Increased
Maintained
Reduced
Closed

15% more repeat investments, than reductions

Existing positions increased: 47 | Existing positions reduced: 41

1.44% less ownership

Funds ownership: 75.23%73.79% (-1.4%)

8% less funds holding

Funds holding: 131121 (-10)

20% less capital invested

Capital invested by funds: $274M → $219M (-$55.5M)

36% less first-time investments, than exits

New positions opened: 18 | Existing positions closed: 28

Holders
121
Holders Change
-10
Holders Change %
-7.63%
% of All Funds
1.59%
Holding in Top 10
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
18
Increased
47
Reduced
41
Closed
28
Calls
$335K
Puts
Net Calls
+$335K
Net Calls Change
+$374K
Name Holding Trade Value Shares
Change
Change in
Stake
PNC Financial Services Group
101
PNC Financial Services Group
Pennsylvania
$5.91K +$5.42K +245 +1,750%
Jones Financial Companies
102
Jones Financial Companies
Missouri
$5.66K +$5.35K +242 New
TWC
103
TD Waterhouse Canada
Ontario, Canada
$4.8K +$4.42K +200 New
AAP
104
Arax Advisory Partners
Colorado
$4.7K +$3.32K +150 +268%
PWMG
105
Private Wealth Management Group
New Jersey
$3.15K +$3.05K +138 New
BIG
106
Brooklyn Investment Group
New York
$2.44K +$2.37K +107 New
Nisa Investment Advisors
107
Nisa Investment Advisors
Missouri
$2.17K +$2.1K +95 New
SCM
108
Sterling Capital Management
North Carolina
$1.53K +$1.22K +55 +458%
SC
109
SouthState Corp
Florida
$1.42K -$2.3K -104 -63%
PA
110
Parallel Advisors
California
$1.32K +$1.15K +52 +867%
IA
111
IFP Advisors
Florida
$1.19K -$243 -11 Closed
MPWT
112
MassMutual Private Wealth & Trust
Connecticut
$1.07K +$1.04K +47 New
FFA
113
Farther Finance Advisors
California
$958 +$929 +42 New
TWD
114
True Wealth Design
Ohio
$936 +$597 +27 +193%
CSC
115
Caldwell Sutter Capital
California
$799
PFBT
116
Parkside Financial Bank & Trust
Missouri
$571 +$553 +25 New
EP
117
Essential Partners
California
$251 +$243 +11 New
RIL
118
Rothschild Investment LLC
Illinois
$228 +$221 +10 New
GC
119
Garde Capital
Washington
$115
SS
120
SBI Securities
Japan
$114
NTCM
121
Nine Ten Capital Management
Illinois
-$3.17M -114,818 Closed
DTL
122
Dynamic Technology Lab
Singapore
-$1.04M -37,600 Closed
XT
123
XTX Topco
Cayman Islands
-$1.03M -37,471 Closed
Marshall Wace
124
Marshall Wace
United Kingdom
-$936K -33,899 Closed
TI
125
Trexquant Investment
Connecticut
-$923K -33,428 Closed

FC Hedge Fund Activity: Q2 2025 in Review

121 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Franklin Covey (FC) for Q2 2025, worth a combined $219M — down 20% from $274M a quarter earlier.

Sellers outnumbered buyers: 28 funds closed out of FC and 18 opened new positions — a net loss of 10 holders — while 41 trimmed existing stakes and 47 added.

The largest buyer was Morgan Stanley, adding an estimated $2.16M. The largest seller was Nine Ten Capital Management, exiting entirely with an estimated $3.17M sold.

  • 121 institutional investors held Franklin Covey (FC) as of Q2 2025, down from 131 in Q1 2025.
  • Funds reported $219M of Franklin Covey stock for Q2 2025, down 20% quarter-over-quarter.
  • 18 funds opened new Franklin Covey positions in Q2 2025 and 28 closed out, a net change of -10 holders.
  • The largest Franklin Covey buyer in Q2 2025 was Morgan Stanley, an estimated $2.16M added.
  • The largest Franklin Covey seller in Q2 2025 was Nine Ten Capital Management, an estimated $3.17M sold.

Based on aggregated 13F filings for Q2 2025.