Direct Digital Holdings (DRCT)

• Market cap: $9.96M
• 1 day: -1.34%
• 5 days: 13.06%
• 1 month: -20.51%
• 3 months: -10.30%
• 6 months: -54.40%
• Year to date: -72.18%
• 1 year: -86.13%
• 5 years: -85.26%
• 10 years: -85.26%
• Sector: Communication Services
• Industry: Advertising Agencies

About: Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

Employees: 79

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

30% more capital invested

Capital invested by funds: $190K [Q1] → $248K (+$57.5K) [Q2]

0.79% more ownership

Funds ownership: 4.62% [Q1] → 5.41% (+0.79%) [Q2]

13% less funds holding

Funds holding: 15 [Q1] → 13 (-2) [Q2]

25% less repeat investments, than reductions

Existing positions increased: 3 | Existing positions reduced: 4

40% less first-time investments, than exits

New positions opened: 3 | Existing positions closed: 5