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203 hedge funds and large institutions have $608M invested in Deluxe in 2025 Q2 according to their latest regulatory filings, with 29 funds opening new positions, 82 increasing their positions, 64 reducing their positions, and 34 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 82 | Existing positions reduced: 64

1% less capital invested

Capital invested by funds: $612M → $608M (-$3.46M)

1.07% less ownership

Funds ownership: 86.53%85.46% (-1.1%)

3% less funds holding

Funds holding: 209203 (-6)

15% less first-time investments, than exits

New positions opened: 29 | Existing positions closed: 34

21% less call options, than puts

Call options by funds: $1.92M | Put options by funds: $2.43M

Holders
203
Holders Change
-6
Holders Change %
-2.87%
% of All Funds
2.67%
Holding in Top 10
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
29
Increased
82
Reduced
64
Closed
34
Calls
$1.92M
Puts
$2.43M
Net Calls
-$511K
Net Calls Change
-$732K
Name Holding Trade Value Shares
Change
Change in
Stake
PNC Financial Services Group
151
PNC Financial Services Group
Pennsylvania
$40.5K -$81.7K -5,428 -68%
AAG
152
Armstrong Advisory Group
Massachusetts
$32.1K -$16.4K -1,089 -35%
Raymond James Financial
153
Raymond James Financial
Florida
$30.7K +$29.1K +1,932 New
SO
154
STRS Ohio
Ohio
$30.2K
WSFS
155
Wilmington Savings Fund Society
Delaware
$23.9K
Federated Hermes
156
Federated Hermes
Pennsylvania
$23.3K -$19.8K -1,318 -47%
Simplex Trading
157
Simplex Trading
Illinois
$23K -$2.47K -164 -10%
CFB
158
Cullen/Frost Bankers
Texas
$22.4K +$437 +29 +2%
GI
159
GAMMA Investing
California
$19.3K -$15.3K -1,016 -46%
EWA
160
EverSource Wealth Advisors
Alabama
$19.2K +$11.6K +768 +174%
SCM
161
Sterling Capital Management
North Carolina
$18.9K +$6.35K +422 +55%
HIM
162
Hillsdale Investment Management
Ontario, Canada
$14.3K +$13.6K +900 New
VCM
163
Versant Capital Management
Arizona
$13.8K -$3.98K -264 -23%
EWA
164
EQ Wealth Advisors
Texas
$11.6K
EP
165
Essential Partners
California
$11.6K +$11K +730 New
LFG
166
Larson Financial Group
Missouri
$11.1K -$105 -7 -1%
BNP Paribas Asset Management
167
BNP Paribas Asset Management
France
$9K +$8.19K +544 New
TC
168
Truvestments Capital
Florida
$7.16K
Barrow, Hanley, Mewhinney & Strauss
169
Barrow, Hanley, Mewhinney & Strauss
Texas
$7.16K
TPWA
170
Twin Peaks Wealth Advisors
California
$7.02K +$5.47K +363 New
HCA
171
Harbor Capital Advisors
Illinois
$7K +$105 +7 +2%
W
172
WealthCollab
Washington
$6.71K -$422 -28 -6%
IA
173
IFP Advisors
Florida
$6.4K +$5.86K +389 +2,992%
VWM
174
Vermillion Wealth Management
Minnesota
$5.83K +$105 +7 +2%
CTA
175
Colonial Trust Advisors
South Carolina
$5.6K

DLX Hedge Fund Activity: Q2 2025 in Review

203 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Deluxe (DLX) for Q2 2025, worth a combined $608M — down 0.57% from $612M a quarter earlier.

Sellers outnumbered buyers: 34 funds closed out of DLX and 29 opened new positions — a net loss of 5 holders — while 64 trimmed existing stakes and 82 added.

The largest buyer was AQR Capital Management, adding an estimated $4.08M. The largest seller was William Blair Investment Management, exiting entirely with an estimated $19.3M sold.

  • 203 institutional investors held Deluxe (DLX) as of Q2 2025, down from 209 in Q1 2025.
  • Funds reported $608M of Deluxe stock for Q2 2025, down 0.57% quarter-over-quarter.
  • 29 funds opened new Deluxe positions in Q2 2025 and 34 closed out, a net change of -5 holders.
  • The largest Deluxe buyer in Q2 2025 was AQR Capital Management, an estimated $4.08M added.
  • The largest Deluxe seller in Q2 2025 was William Blair Investment Management, an estimated $19.3M sold.

Based on aggregated 13F filings for Q2 2025.