Brown-Forman Class B
BF.B
Market cap $16B

33.92 USD

+0.77

2.32%

At close Jan 24, 4:00 PM EST

After hours

34.00

+0.08

0.24%

1 day

2.32%

5 days

-1.31%

1 month

-14.94%

3 months

-30.75%

6 months

-22.42%

Year to date

-8.77%

1 year

-37.83%

5 years

-52.75%

10 years

-26.00%

About: Brown-Forman is a us-based manufacturer of premium distilled spirits that generates close to 70% of revenues in the whiskey category, under well-known Tennessee whiskey brand Jack Daniel's and bourbon brands Woodford Reserve and Old Forester. It also manufactures and distributes tequila, vodka, rum, gin, and premium wines. The company generates 45% of sales from its home market, while the bulk of international revenues come from Europe, Australia, and Latin America. The Brown family controls over 50% of the economic interests and a 67% voting power of the company.

Employees: 5,700

Consumer Staples Beverages

0

Funds holding %

of 6,831 funds

0

Analysts bullish %

of 8 analysts

Fund manager confidence

Based on 2024 Q3 regulatory filings by fund managers ($100M+ AUM)

127% more call options, than puts

Call options by funds: $24.9M | Put options by funds: $11M

52% more first-time investments, than exits

New positions opened: 88 | Existing positions closed: 58

34% more repeat investments, than reductions

Existing positions increased: 240 | Existing positions reduced: 179

33% more funds holding in top 10

Funds holding in top 10: 3 [Q2] → 4 (+1) [Q3]

19% more capital invested

Capital invested by funds: $7.67B [Q2] → $9.15B (+$1.48B) [Q3]

4% more funds holding

Funds holding: 579 [Q2] → 601 (+22) [Q3]

3.0% more ownership

Funds ownership: 58.5% [Q2] → 61.51% (+3.0%) [Q3]

See Fund Rankings

Research analyst outlook

8 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target

$38

12%

upside

Avg. target

$45

33%

upside

High target

$51

50%

upside

8 analyst ratings

2 positive

25%

5 neutral

63%

1 negative

13%

TD Cowen Robert Moskow 48% 1-year accuracy 29 / 60 met price target	12%upside $38	Hold Maintained	16 Jan 2025
Citigroup Filippo Falorni 29% 1-year accuracy 5 / 17 met price target	15%upside $39	Neutral Maintained	15 Jan 2025
JP Morgan Andrea Teixeira 39% 1-year accuracy 21 / 54 met price target	27%upside $43	Underweight Downgraded	17 Dec 2024
Truist Securities Bill Chappell 40% 1-year accuracy 12 / 30 met price target	33%upside $45	Hold Downgraded	16 Dec 2024
Barclays Lauren Lieberman 43% 1-year accuracy 39 / 90 met price target	50%upside $51	Overweight Maintained	9 Dec 2024

See Analyst Rankings

Financial journalist opinion

Based on 12 articles about BF.B published over the past 30 days

Zacks Investment Research

Brown-Forman Trades Near 52-Week Low: Buy, Hold or Sell Stock?

BF.B's focus on premium brands and strategic growth initiatives positions it for a strong recovery in fiscal 2025 amid the recent challenges.

Brown-Forman Trades Near 52-Week Low: Buy, Hold or Sell Stock?

Brown-Forman: Attractive Valuation Post A Job Cut Of 12% And Tariffs

Brown-Forman, a leading spirits manufacturer, has declined 40% in a year but remains fundamentally strong with a 2.7% dividend yield and A-rating. The company's premium brands, like Jack Daniels, and growth in ready-to-drink products suggest a significant upside, despite current market pressures. Workforce cuts and potential tariffs pose risks, but cost control and premiumization trends support a conservative price target of $55/share.

Brown-Forman: Attractive Valuation Post A Job Cut Of 12% And Tariffs

Zacks Investment Research

Brown-Forman Unveils Strategic Measures & Restructures Executive Team

BF.B announces a line of strategic measures to aid growth. Such actions will simplify and streamline the company's structure.

Brown-Forman Unveils Strategic Measures & Restructures Executive Team

Jack Daniel's maker to slash 12% of its workforce as consumers' alcohol consumption dries up

Jack Daniel's maker is selling its barrel-making operation as sales of bourbon decline.

Jack Daniel's maker to slash 12% of its workforce as consumers' alcohol consumption dries up

Brown-Forman to Cut 12% of Workforce in Restructuring

Brown-Forman named new executives and said it will cut about 12% of its global workforce, or roughly 648 jobs, as it undergoes a restructuring aimed to position the company for growth amid a choppy global spirits market.

Brown-Forman to Cut 12% of Workforce in Restructuring

Brown-Forman laying off 648 people after stock price hits 10-year low and sales decline

Jack Daniels whiskey maker Brown-Forman Corp. said Tuesday it would cut 12% of its work force or about 648 jobs in the face of a 10-year-low in its stock price and four straight quarters of declining sales.

Brown-Forman laying off 648 people after stock price hits 10-year low and sales decline

Brown-Forman to cut about 12% of global workforce as part of restructuring

Brown-Forman said on Tuesday it will lay off about 12% of its global workforce of 5,400 employees, as the Jack Daniel's maker looks to reduce costs amid weak alcohol demand.

Brown-Forman to cut about 12% of global workforce as part of restructuring

Brown-Forman Announces Series of Strategic Initiatives for Growth

LOUISVILLE, Ky.--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE:BFA,BFB) announced today a series of strategic initiatives to position the company for continued growth in the dynamic global spirits market. These initiatives include restructuring the executive leadership team, implementing a workforce reduction affecting approximately 12% of the company's global workforce, and closing the Louisville-based Brown-Forman Cooperage. “In 2025, Brown-Forman celebrates 155 years of delivering Nothing.

Brown-Forman Announces Series of Strategic Initiatives for Growth

Is the Party Over? Alcohol Stocks Are Having a Terrible Start to 2025.

Potential tariffs, a surgeon general health warning, and persistent inflation concerns among consumers are weighing on the businesses.

Is the Party Over? Alcohol Stocks Are Having a Terrible Start to 2025.

Brown-Forman: A Label On Bottles Can't Stop A Secular Trend

Brown-Forman's stock hasn't been this cheap since 2009. Despite industry challenges, BF's long-term revenue and profit margins remain stable, indicating resilience and growth potential. Warning labels on alcohol are unlikely to significantly impact demand, similar to the ineffectiveness of cigarette warnings.

Brown-Forman: A Label On Bottles Can't Stop A Secular Trend

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