We are live on ! Find out more
WFG

Wills Financial Group Portfolio holdings

AUM $265M
1-Year Est. Return 16.97%
This Fund
S&P 500
This Quarter Est. Return
+2.28%
1 Year Est. Return
+16.97%
3 Year Est. Return
+51.73%
5 Year Est. Return
+71.51%
10 Year Est. Return
+211.46%
AUM
$262M
AUM Growth
+$17.8M
Cap. Flow
+$13.5M
Cap. Flow %
5.15%
Top 10 Hldgs %
47.76%
Holding
76
New
9
Increased
30
Reduced
24
Closed
3

Top Buys

Rank Stock Value
1
KMB icon
Kimberly-Clark
KMB
+$5.27M
2
AMLP icon
Alerian MLP ETF
AMLP
+$3.39M
3
JMST icon
JPMorgan Ultra-Short Municipal Income ETF
JMST
+$3.07M
4
PFE icon
Pfizer
PFE
+$2.48M
5
AUB icon
Atlantic Union Bankshares
AUB
+$2.22M

Top Sells

Rank Stock Value
1
KVUE icon
Kenvue
KVUE
+$4.71M
2
COP icon
ConocoPhillips
COP
+$2.65M
3
MSFT icon
Microsoft
MSFT
+$2.5M
4
MRK icon
Merck
MRK
+$1.47M
5
AVGO icon
Broadcom
AVGO
+$507K

Sector Composition

Rank Sector Weight
1 Technology 19.5%
2 Financials 17.01%
3 Industrials 10%
4 Consumer Staples 7.95%
5 Healthcare 7.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
KVUE icon
76
Kenvue
KVUE
$36.9B
– –
-290,081
Closed -$4.71M
1 2 3
4

Similar funds

BCM
Buckhead Capital Management Atlanta, Georgia $265M AUM 11.84% 1-Year Est. Return
AFA
Alta Fundamental Advisers New York $265M AUM 98.61% 1-Year Est. Return
WRTC
Wind River Trust Company Jackson, Wyoming $265M AUM 17.63% 1-Year Est. Return
LWMI
Landmark Wealth Management (Illinois) Normal, Illinois $265M AUM 13.4% 1-Year Est. Return
DWA
Delap Wealth Advisory Lake Oswego, Oregon $266M AUM 21% 1-Year Est. Return
BIA
Beacon Investment Advisors Gaithersburg, Maryland $265M AUM 25.95% 1-Year Est. Return
NI
NYL Investors New York $265M AUM 3.93% 1-Year Est. Return
SEM
Strategic Equity Management Tucson, Arizona $266M AUM 20.85% 1-Year Est. Return

Wills Financial Group's Q4 2025 Portfolio in Review

As of Q4 2025, Wills Financial Group held 76 positions worth $262M, up 7.3% from $244M the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Wills Financial Group deployed $13.5M of net new capital in Q4 2025, opening 9 new positions and adding to 30 existing holdings. Its largest new stake was Kimberly-Clark: 48,176 shares worth $4.86M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, down from 22% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Microsoft, an estimated $2.5M trimmed.

  • Wills Financial Group's largest Q4 2025 buy was Kimberly-Clark: 48,176 shares worth $4.86M.
  • Wills Financial Group added most to Pfizer in Q4 2025, an estimated $2.48M increase.
  • Wills Financial Group's biggest Q4 2025 reduction was Microsoft, cutting an estimated $2.5M.
  • Wills Financial Group fully exited Kenvue in Q4 2025, selling an estimated $4.71M.
  • Wills Financial Group's ten largest holdings make up 48% of its $262M portfolio in Q4 2025.
  • Wills Financial Group opened 9 new positions and closed 3 in Q4 2025.
  • Wills Financial Group's portfolio value rose 7.3% quarter-over-quarter to $262M.

Based on Wills Financial Group's 13F filing for Q4 2025, filed 11 Feb 2026.