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WFG

Wills Financial Group Portfolio holdings

AUM $265M
1-Year Est. Return 16.97%
This Fund
S&P 500
This Quarter Est. Return
+2.28%
1 Year Est. Return
+16.97%
3 Year Est. Return
+51.73%
5 Year Est. Return
+71.51%
10 Year Est. Return
+211.46%
AUM
$262M
AUM Growth
+$17.8M
Cap. Flow
+$13.5M
Cap. Flow %
5.15%
Top 10 Hldgs %
47.76%
Holding
76
New
9
Increased
30
Reduced
24
Closed
3

Top Buys

Rank Stock Value
1
KMB icon
Kimberly-Clark
KMB
+$5.27M
2
AMLP icon
Alerian MLP ETF
AMLP
+$3.39M
3
JMST icon
JPMorgan Ultra-Short Municipal Income ETF
JMST
+$3.07M
4
PFE icon
Pfizer
PFE
+$2.48M
5
AUB icon
Atlantic Union Bankshares
AUB
+$2.22M

Top Sells

Rank Stock Value
1
KVUE icon
Kenvue
KVUE
+$4.71M
2
COP icon
ConocoPhillips
COP
+$2.65M
3
MSFT icon
Microsoft
MSFT
+$2.5M
4
MRK icon
Merck
MRK
+$1.47M
5
AVGO icon
Broadcom
AVGO
+$507K

Sector Composition

Rank Sector Weight
1 Technology 19.5%
2 Financials 17.01%
3 Industrials 10%
4 Consumer Staples 7.95%
5 Healthcare 7.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CME icon
51
CME Group
CME
$96.3B
$783K 0.3%
2,867
+9
+0.3% +$2.45K
NVDA icon
52
NVIDIA
NVDA
$4.86T
$731K 0.28%
3,918
+13
+0.3% +$2.42K
KO icon
53
Coca-Cola
KO
$377B
$702K 0.27%
10,037
+29
+0.3% +$2.02K
ALB icon
54
Albemarle
ALB
$13.9B
$631K 0.24%
4,464
-970
-18% -$110K
PM icon
55
Philip Morris
PM
$297B
$624K 0.24%
3,892
+129
+3% +$20K
ASML icon
56
ASML
ASML
$626B
$596K 0.23%
557
-17
-3% -$17.7K
HD icon
57
Home Depot
HD
$331B
$561K 0.21%
1,630
-39
-2% -$14.3K
TCAL
58
T. Rowe Price Capital Appreciation Premium Income ETF
TCAL
$282M
$509K 0.19%
+21,615
New +$520K
PNC icon
59
PNC Financial Services
PNC
$99.7B
$439K 0.17%
2,102
+761
+57% +$147K
MCK icon
60
McKesson
MCK
$100B
$410K 0.16%
500
– –
LOW icon
61
Lowe's Companies
LOW
$117B
$410K 0.16%
1,700
– –
LULU icon
62
lululemon athletica
LULU
$13.5B
$348K 0.13%
+1,676
New +$304K
JCPB icon
63
JPMorgan Core Plus Bond ETF
JCPB
$13.9B
$333K 0.13%
7,023
+21
+0.3% +$999
HII icon
64
Huntington Ingalls Industries
HII
$12.9B
$315K 0.12%
926
– –
MKL icon
65
Markel Group
MKL
$23.3B
$305K 0.12%
142
– –
TSLA icon
66
Tesla
TSLA
$1.23T
$295K 0.11%
655
-16
-2% -$7.09K
VB icon
67
Vanguard Morningstar Small-Cap ETF
VB
$79.5B
$270K 0.1%
1,046
– –
JEPI icon
68
JPMorgan Equity Premium Income ETF
JEPI
$45.9B
$270K 0.1%
4,711
-201
-4% -$11.5K
ISRG icon
69
Intuitive Surgical
ISRG
$127B
$257K 0.1%
453
– –
GLD icon
70
SPDR Gold Trust
GLD
$131B
$248K 0.1%
627
– –
RTX icon
71
RTX Corp
RTX
$290B
$243K 0.09%
1,326
– –
MCD icon
72
McDonald's
MCD
$192B
$237K 0.09%
775
– –
TOWN icon
73
Towne Bank
TOWN
$3.46B
$200K 0.08%
+6,000
New +$202K
BKLC icon
74
BNY Mellon US Large Cap Core Equity ETF
BKLC
$5.49B
– –
-5,115
Closed -$219K
COP icon
75
ConocoPhillips
COP
$147B
– –
-28,026
Closed -$2.65M
1 2
3
4

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DWA
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Wills Financial Group's Q4 2025 Portfolio in Review

As of Q4 2025, Wills Financial Group held 76 positions worth $262M, up 7.3% from $244M the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Wills Financial Group deployed $13.5M of net new capital in Q4 2025, opening 9 new positions and adding to 30 existing holdings. Its largest new stake was Kimberly-Clark: 48,176 shares worth $4.86M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, down from 22% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Microsoft, an estimated $2.5M trimmed.

  • Wills Financial Group's largest Q4 2025 buy was Kimberly-Clark: 48,176 shares worth $4.86M.
  • Wills Financial Group added most to Pfizer in Q4 2025, an estimated $2.48M increase.
  • Wills Financial Group's biggest Q4 2025 reduction was Microsoft, cutting an estimated $2.5M.
  • Wills Financial Group fully exited Kenvue in Q4 2025, selling an estimated $4.71M.
  • Wills Financial Group's ten largest holdings make up 48% of its $262M portfolio in Q4 2025.
  • Wills Financial Group opened 9 new positions and closed 3 in Q4 2025.
  • Wills Financial Group's portfolio value rose 7.3% quarter-over-quarter to $262M.

Based on Wills Financial Group's 13F filing for Q4 2025, filed 11 Feb 2026.