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WF

Wayfinding Financial Portfolio holdings

AUM $230M
1-Year Est. Return 17.64%
This Fund
S&P 500
This Quarter Est. Return
+11.45%
1 Year Est. Return
+17.64%
3 Year Est. Return
+58.66%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$224M
AUM Growth
-$4.64M
Cap. Flow
-$27.4M
Cap. Flow %
-12.27%
Top 10 Hldgs %
45.51%
Holding
744
New
3
Increased
37
Reduced
100
Closed
596

Top Buys

Rank Stock Value
1
JIVE icon
JPMorgan International Value ETF
JIVE
+$4.23M
2
FDEM icon
Fidelity Emerging Markets Multifactor ETF
FDEM
+$2.81M
3
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$1.86M
4
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$1.83M
5
FLMI icon
Franklin Dynamic Municipal Bond ETF
FLMI
+$809K

Top Sells

Rank Stock Value
1
CALF icon
Pacer US Small Cap Cash Cows 100 ETF
CALF
+$2.1M
2
CLOI icon
VanEck CLO ETF
CLOI
+$1.74M
3
FPEI icon
First Trust Institutional Preferred Securities and Income ETF
FPEI
+$889K
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$506K
5
MSFT icon
Microsoft
MSFT
+$469K

Sector Composition

Rank Sector Weight
1 Technology 24.57%
2 Industrials 4.07%
3 Financials 4%
4 Consumer Staples 3.38%
5 Consumer Discretionary 2.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GOOG icon
76
Alphabet (Google) Class C
GOOG
$4.22T
$479K 0.21%
2,448
-83
-3% -$13.7K
CRM icon
77
Salesforce
CRM
$140B
$477K 0.21%
1,890
-70
-4% -$18.7K
JEMA icon
78
JPMorgan ActiveBuilders Emerging Markets Equity ETF
JEMA
$1.59B
$453K 0.2%
10,421
+65
+0.6% +$2.58K
BND icon
79
Vanguard Total Bond Market
BND
$159B
$441K 0.2%
5,995
-1,380
-19% -$100K
TSLA icon
80
Tesla
TSLA
$1.43T
$432K 0.19%
1,398
+310
+28% +$93.4K
ORCL icon
81
Oracle
ORCL
$364B
$400K 0.18%
1,586
-1
-0.1% -$161
LMT icon
82
Lockheed Martin
LMT
$117B
$396K 0.18%
935
-29
-3% -$13.6K
VZ icon
83
Verizon
VZ
$182B
$391K 0.17%
9,107
-467
-5% -$20.2K
MO icon
84
Altria Group
MO
$124B
$387K 0.17%
6,255
-284
-4% -$16.7K
VO icon
85
Vanguard Mid-Cap ETF
VO
$106B
$386K 0.17%
5,408
– –
C icon
86
Citigroup
C
$217B
$369K 0.17%
4,015
+319
+9% +$23.1K
PNC icon
87
PNC Financial Services
PNC
$101B
$353K 0.16%
1,869
-86
-4% -$14.6K
GE icon
88
GE Aerospace
GE
$364B
$346K 0.15%
1,253
-54
-4% -$11.8K
EME icon
89
Emcor
EME
$33.1B
$343K 0.15%
546
-50
-8% -$22.1K
HIG icon
90
Hartford Financial Services
HIG
$38.4B
$336K 0.15%
2,667
-194
-7% -$24.1K
QCOM icon
91
Qualcomm
QCOM
$181B
$334K 0.15%
2,270
-277
-11% -$40.8K
SCHW
92
Charles Schwab
SCHW
$177B
$333K 0.15%
3,430
+61
+2% +$5.11K
SO icon
93
Southern Company
SO
$107B
$333K 0.15%
3,472
-473
-12% -$42.5K
PM icon
94
Philip Morris
PM
$301B
$324K 0.14%
1,988
+25
+1% +$4.29K
CAH icon
95
Cardinal Health
CAH
$53.5B
$316K 0.14%
1,994
-13
-0.6% -$1.93K
GILD icon
96
Gilead Sciences
GILD
$167B
$313K 0.14%
2,734
-131
-5% -$13.9K
MRVL icon
97
Marvell Technology
MRVL
$169B
$312K 0.14%
4,086
-167
-4% -$10.4K
KMI icon
98
Kinder Morgan
KMI
$71.9B
$311K 0.14%
10,997
+839
+8% +$23K
MA icon
99
Mastercard
MA
$480B
$311K 0.14%
546
+6
+1% +$3.32K
VTEB icon
100
Vanguard Tax-Exempt Bond Index Fund
VTEB
$45.6B
$300K 0.13%
6,163
-4,848
-44% -$237K
2 3
4
5 6

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Wayfinding Financial's Q2 2025 Portfolio in Review

As of Q2 2025, Wayfinding Financial held 744 positions worth $224M, down 2% from $228M the previous quarter. Its ten largest holdings account for 46% of the portfolio.

Wayfinding Financial withdrew a net $27.4M in Q2 2025, closing 596 positions and reducing 100 holdings. Its most notable exit was Pacer US Small Cap Cash Cows 100 ETF, an estimated $2.1M position sold in full.

By sector, the portfolio is most concentrated in Technology at 25% of assets, up from 21% a quarter earlier, followed by Industrials and Financials.

Against the trend, Wayfinding Financial opened a new position in JPMorgan International Value ETF worth $4.63M.

  • Wayfinding Financial's largest Q2 2025 buy was JPMorgan International Value ETF: 65,678 shares worth $4.63M.
  • Wayfinding Financial added most to iShares iBoxx $ Investment Grade Corporate Bond ETF in Q2 2025, an estimated $1.86M increase.
  • Wayfinding Financial's biggest Q2 2025 reduction was VanEck CLO ETF, cutting an estimated $1.74M.
  • Wayfinding Financial fully exited Pacer US Small Cap Cash Cows 100 ETF in Q2 2025, selling an estimated $2.1M.
  • Wayfinding Financial's ten largest holdings make up 46% of its $224M portfolio in Q2 2025.
  • Wayfinding Financial opened 3 new positions and closed 596 in Q2 2025.
  • Wayfinding Financial's portfolio value fell 2% quarter-over-quarter to $224M.

Based on Wayfinding Financial's 13F filing for Q2 2025, filed 12 Aug 2025.