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WF

Wayfinding Financial Portfolio holdings

AUM $230M
1-Year Est. Return 17.64%
This Fund
S&P 500
This Quarter Est. Return
+11.45%
1 Year Est. Return
+17.64%
3 Year Est. Return
+58.66%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$224M
AUM Growth
-$4.64M
Cap. Flow
-$27.4M
Cap. Flow %
-12.27%
Top 10 Hldgs %
45.51%
Holding
744
New
3
Increased
37
Reduced
100
Closed
596

Top Buys

Rank Stock Value
1
JIVE icon
JPMorgan International Value ETF
JIVE
+$4.23M
2
FDEM icon
Fidelity Emerging Markets Multifactor ETF
FDEM
+$2.81M
3
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$1.86M
4
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$1.83M
5
FLMI icon
Franklin Dynamic Municipal Bond ETF
FLMI
+$809K

Top Sells

Rank Stock Value
1
CALF icon
Pacer US Small Cap Cash Cows 100 ETF
CALF
+$2.1M
2
CLOI icon
VanEck CLO ETF
CLOI
+$1.74M
3
FPEI icon
First Trust Institutional Preferred Securities and Income ETF
FPEI
+$889K
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$506K
5
MSFT icon
Microsoft
MSFT
+$469K

Sector Composition

Rank Sector Weight
1 Technology 24.57%
2 Industrials 4.07%
3 Financials 4%
4 Consumer Staples 3.38%
5 Consumer Discretionary 2.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ADP icon
51
Automatic Data Processing
ADP
$102B
$861K 0.39%
2,851
-25
-0.9% -$7.68K
HD icon
52
Home Depot
HD
$338B
$847K 0.38%
2,225
-128
-5% -$46.3K
JIRE icon
53
JPMorgan International Research Enhanced Equity ETF
JIRE
$11B
$844K 0.38%
12,087
+1,703
+16% +$114K
MMM icon
54
3M
MMM
$83.4B
$822K 0.37%
5,564
-1,011
-15% -$144K
CSCO icon
55
Cisco
CSCO
$441B
$783K 0.35%
11,442
-328
-3% -$20.2K
MCD icon
56
McDonald's
MCD
$190B
$781K 0.35%
2,567
-146
-5% -$45K
LLY icon
57
Eli Lilly
LLY
$1.05T
$777K 0.35%
1,011
-36
-3% -$28K
ABT icon
58
Abbott
ABT
$175B
$743K 0.33%
5,725
-392
-6% -$51.7K
GROZ
59
Zacks Focus Growth ETF
GROZ
$102M
$675K 0.3%
24,845
+5,168
+26% +$123K
IBM icon
60
IBM
IBM
$200B
$665K 0.3%
2,642
-37
-1% -$9.53K
AMD icon
61
Advanced Micro Devices
AMD
$808B
$616K 0.28%
3,485
-30
-0.9% -$3.27K
NEE icon
62
NextEra Energy
NEE
$185B
$616K 0.28%
8,735
-95
-1% -$6.6K
XOM icon
63
ExxonMobil
XOM
$611B
$607K 0.27%
5,662
-27
-0.5% -$2.89K
CVX icon
64
Chevron
CVX
$373B
$595K 0.27%
3,939
+38
+1% +$5.36K
V icon
65
Visa
V
$682B
$593K 0.27%
1,735
-214
-11% -$74.6K
JPIE icon
66
JPMorgan Income ETF
JPIE
$9.94B
$576K 0.26%
12,463
-5,399
-30% -$247K
KO icon
67
Coca-Cola
KO
$351B
$558K 0.25%
8,105
-483
-6% -$34.4K
IWF icon
68
iShares Russell 1000 Growth ETF
IWF
$123B
$551K 0.25%
5,012
– –
VOO icon
69
Vanguard S&P 500 ETF
VOO
$974B
$547K 0.24%
943
-963
-51% -$506K
VTI icon
70
Vanguard Total Stock Market ETF
VTI
$658B
$535K 0.24%
1,723
-112
-6% -$31.5K
TLH icon
71
iShares 10-20 Year Treasury Bond ETF
TLH
$11.1B
$523K 0.23%
5,151
-2,451
-32% -$246K
IEMG icon
72
iShares Core MSCI Emerging Markets ETF
IEMG
$149B
$509K 0.23%
8,420
-51
-0.6% -$2.85K
WFC icon
73
Wells Fargo
WFC
$265B
$509K 0.23%
6,566
-453
-6% -$32.7K
SPYM
74
State Street SPDR Portfolio S&P 500 ETF
SPYM
$157B
$493K 0.22%
+6,645
New +$447K
CTAS icon
75
Cintas
CTAS
$81.8B
$492K 0.22%
2,187
-206
-9% -$44.3K
1 2
3
4 5

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Wayfinding Financial's Q2 2025 Portfolio in Review

As of Q2 2025, Wayfinding Financial held 744 positions worth $224M, down 2% from $228M the previous quarter. Its ten largest holdings account for 46% of the portfolio.

Wayfinding Financial withdrew a net $27.4M in Q2 2025, closing 596 positions and reducing 100 holdings. Its most notable exit was Pacer US Small Cap Cash Cows 100 ETF, an estimated $2.1M position sold in full.

By sector, the portfolio is most concentrated in Technology at 25% of assets, up from 21% a quarter earlier, followed by Industrials and Financials.

Against the trend, Wayfinding Financial opened a new position in JPMorgan International Value ETF worth $4.63M.

  • Wayfinding Financial's largest Q2 2025 buy was JPMorgan International Value ETF: 65,678 shares worth $4.63M.
  • Wayfinding Financial added most to iShares iBoxx $ Investment Grade Corporate Bond ETF in Q2 2025, an estimated $1.86M increase.
  • Wayfinding Financial's biggest Q2 2025 reduction was VanEck CLO ETF, cutting an estimated $1.74M.
  • Wayfinding Financial fully exited Pacer US Small Cap Cash Cows 100 ETF in Q2 2025, selling an estimated $2.1M.
  • Wayfinding Financial's ten largest holdings make up 46% of its $224M portfolio in Q2 2025.
  • Wayfinding Financial opened 3 new positions and closed 596 in Q2 2025.
  • Wayfinding Financial's portfolio value fell 2% quarter-over-quarter to $224M.

Based on Wayfinding Financial's 13F filing for Q2 2025, filed 12 Aug 2025.