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WF

Wayfinding Financial Portfolio holdings

AUM $230M
1-Year Est. Return 17.64%
This Fund
S&P 500
This Quarter Est. Return
+11.45%
1 Year Est. Return
+17.64%
3 Year Est. Return
+58.66%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$224M
AUM Growth
-$4.64M
Cap. Flow
-$27.4M
Cap. Flow %
-12.27%
Top 10 Hldgs %
45.51%
Holding
744
New
3
Increased
37
Reduced
100
Closed
596

Top Buys

Rank Stock Value
1
JIVE icon
JPMorgan International Value ETF
JIVE
+$4.23M
2
FDEM icon
Fidelity Emerging Markets Multifactor ETF
FDEM
+$2.81M
3
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$1.86M
4
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$1.83M
5
FLMI icon
Franklin Dynamic Municipal Bond ETF
FLMI
+$809K

Top Sells

Rank Stock Value
1
CALF icon
Pacer US Small Cap Cash Cows 100 ETF
CALF
+$2.1M
2
CLOI icon
VanEck CLO ETF
CLOI
+$1.74M
3
FPEI icon
First Trust Institutional Preferred Securities and Income ETF
FPEI
+$889K
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$506K
5
MSFT icon
Microsoft
MSFT
+$469K

Sector Composition

Rank Sector Weight
1 Technology 24.57%
2 Industrials 4.07%
3 Financials 4%
4 Consumer Staples 3.38%
5 Consumer Discretionary 2.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JPME icon
451
JPMorgan Diversified Return US Mid Cap Equity ETF
JPME
$465M
– –
-281
Closed -$28K
JPSE icon
452
JPMorgan Diversified Return US Small Cap Equity ETF
JPSE
$592M
– –
-620
Closed -$27K
JWN
453
DELISTED
Nordstrom
JWN
– –
-1,859
Closed -$45K
JXN icon
454
Jackson Financial
JXN
$8.32B
– –
-186
Closed -$15K
K
455
DELISTED
Kellanova
K
– –
-255
Closed -$21K
KB icon
456
KB Financial Group
KB
$41.2B
– –
-346
Closed -$18K
KEY icon
457
KeyCorp
KEY
$24.3B
– –
-734
Closed -$11K
KFY icon
458
Korn Ferry
KFY
$3.98B
– –
-285
Closed -$19K
KHC icon
459
Kraft Heinz
KHC
$30.4B
– –
-1,098
Closed -$33K
KKR icon
460
KKR & Co
KKR
$89.2B
– –
-594
Closed -$68K
KLAC icon
461
KLA
KLAC
$275B
– –
-1,170
Closed -$79K
KMB icon
462
Kimberly-Clark
KMB
$36.4B
– –
-544
Closed -$78K
KMX icon
463
CarMax
KMX
$8.27B
– –
-274
Closed -$21K
KOMP icon
464
State Street SPDR S&P Kensho New Economies Composite ETF
KOMP
$2.59B
– –
-300
Closed -$13K
KOF icon
465
Coca-Cola Femsa
KOF
$21.6B
– –
-456
Closed -$41K
KR icon
466
Kroger
KR
$34.8B
– –
-1,476
Closed -$99K
KT icon
467
KT
KT
$8.84B
– –
-944
Closed -$16K
KTB icon
468
Kontoor Brands
KTB
$4.62B
– –
-212
Closed -$13K
L icon
469
Loews
L
$24.3B
– –
-277
Closed -$25K
LAMR icon
470
Lamar Advertising Co
LAMR
$16.2B
– –
-534
Closed -$60K
LBTYK icon
471
Liberty Global Class C
LBTYK
$3.27B
– –
-905
Closed -$10K
LDOS icon
472
Leidos
LDOS
$14.1B
– –
-469
Closed -$63K
LEN icon
473
Lennar Class A
LEN
$20.4B
– –
-383
Closed -$44K
LH icon
474
Labcorp
LH
$24.3B
– –
-340
Closed -$79K
LHX icon
475
L3Harris
LHX
$55.9B
– –
-362
Closed -$75K
17 18
19
20 21

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Wayfinding Financial's Q2 2025 Portfolio in Review

As of Q2 2025, Wayfinding Financial held 744 positions worth $224M, down 2% from $228M the previous quarter. Its ten largest holdings account for 46% of the portfolio.

Wayfinding Financial withdrew a net $27.4M in Q2 2025, closing 596 positions and reducing 100 holdings. Its most notable exit was Pacer US Small Cap Cash Cows 100 ETF, an estimated $2.1M position sold in full.

By sector, the portfolio is most concentrated in Technology at 25% of assets, up from 21% a quarter earlier, followed by Industrials and Financials.

Against the trend, Wayfinding Financial opened a new position in JPMorgan International Value ETF worth $4.63M.

  • Wayfinding Financial's largest Q2 2025 buy was JPMorgan International Value ETF: 65,678 shares worth $4.63M.
  • Wayfinding Financial added most to iShares iBoxx $ Investment Grade Corporate Bond ETF in Q2 2025, an estimated $1.86M increase.
  • Wayfinding Financial's biggest Q2 2025 reduction was VanEck CLO ETF, cutting an estimated $1.74M.
  • Wayfinding Financial fully exited Pacer US Small Cap Cash Cows 100 ETF in Q2 2025, selling an estimated $2.1M.
  • Wayfinding Financial's ten largest holdings make up 46% of its $224M portfolio in Q2 2025.
  • Wayfinding Financial opened 3 new positions and closed 596 in Q2 2025.
  • Wayfinding Financial's portfolio value fell 2% quarter-over-quarter to $224M.

Based on Wayfinding Financial's 13F filing for Q2 2025, filed 12 Aug 2025.