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VPP

Vertex Planning Partners Portfolio holdings

AUM $515M
1-Year Est. Return 14.66%
This Fund
S&P 500
This Quarter Est. Return
+0.59%
1 Year Est. Return
+14.66%
3 Year Est. Return
+42.48%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$453M
AUM Growth
+$35M
Cap. Flow
+$33.9M
Cap. Flow %
7.48%
Top 10 Hldgs %
49.86%
Holding
183
New
23
Increased
101
Reduced
36
Closed
2

Top Buys

Rank Stock Value
1
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$29.9M
2
HELO icon
JPMorgan Hedged Equity Laddered Overlay ETF
HELO
+$14.8M
3
BIDD
iShares International Dividend Active ETF
BIDD
+$11.5M
4
HEFA icon
iShares Currency Hedged MSCI EAFE ETF
HEFA
+$7.93M
5
IEI icon
iShares 3-7 Year Treasury Bond ETF
IEI
+$7.5M

Top Sells

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$25.7M
2
DTH icon
WisdomTree International High Dividend Fund
DTH
+$12M
3
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$8.44M
4
JAAA icon
Janus Henderson AAA CLO ETF
JAAA
+$7.18M
5
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$6.61M

Sector Composition

Rank Sector Weight
1 Technology 6.29%
2 Financials 1.9%
3 Healthcare 1.32%
4 Consumer Staples 0.88%
5 Consumer Discretionary 0.76%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BRK.B icon
151
Berkshire Hathaway Class B
BRK.B
$1.1T
$282K 0.06%
623
+36
+6% +$16.6K
MCK icon
152
McKesson
MCK
$104B
$272K 0.06%
477
-6
-1% -$3.36K
ESGU icon
153
iShares ESG Aware MSCI USA ETF
ESGU
$17.5B
$269K 0.06%
2,089
-7
-0.3% -$907
GWW icon
154
W.W. Grainger
GWW
$64.2B
$268K 0.06%
254
– –
VYM icon
155
Vanguard High Dividend Yield ETF
VYM
$80.8B
$267K 0.06%
2,096
+189
+10% +$24.6K
ECL icon
156
Ecolab
ECL
$79.8B
$267K 0.06%
1,141
+9
+0.8% +$2.24K
CWB icon
157
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.41B
$258K 0.06%
3,309
+525
+19% +$41.4K
IWM icon
158
iShares Russell 2000 ETF
IWM
$79.1B
$256K 0.06%
1,158
+145
+14% +$33.1K
BILS icon
159
State Street SPDR Bloomberg 3-12 Month T-Bill ETF
BILS
$3.89B
$255K 0.06%
2,574
-554
-18% -$55K
ADP icon
160
Automatic Data Processing
ADP
$109B
$255K 0.06%
871
+102
+13% +$30.1K
V icon
161
Visa
V
$677B
$252K 0.06%
+797
New +$240K
MMIT icon
162
IQ MacKay Municipal Intermediate ETF
MMIT
$1.46B
$251K 0.06%
10,457
– –
TXN icon
163
Texas Instruments
TXN
$248B
$251K 0.06%
1,337
+189
+16% +$37.8K
MUST icon
164
Columbia Multi-Sector Municipal Income ETF
MUST
$593M
$245K 0.05%
12,079
+1,266
+12% +$26K
KO icon
165
Coca-Cola
KO
$383B
$244K 0.05%
3,920
+541
+16% +$35.3K
CSCO icon
166
Cisco
CSCO
$443B
$243K 0.05%
+4,110
New +$235K
JPST icon
167
JPMorgan Ultra-Short Income ETF
JPST
$40.1B
$237K 0.05%
+4,714
New +$238K
UPS icon
168
United Parcel Service
UPS
$88.9B
$234K 0.05%
1,858
-129
-6% -$17K
CMCSA icon
169
Comcast
CMCSA
$87.3B
$233K 0.05%
+6,204
New +$258K
LCTU icon
170
iShares U.S. Carbon Transition Readiness Aware Active ETF
LCTU
$1.19B
$233K 0.05%
3,632
+4
+0.1% +$258
IDU icon
171
iShares US Utilities ETF
IDU
$1.37B
$228K 0.05%
2,371
+306
+15% +$30.8K
IYK icon
172
iShares US Consumer Staples ETF
IYK
$1.44B
$225K 0.05%
3,434
– –
HSY icon
173
Hershey
HSY
$37.3B
$221K 0.05%
1,303
+53
+4% +$9.51K
VIS icon
174
Vanguard Industrials ETF
VIS
$7.94B
$220K 0.05%
865
– –
USB icon
175
US Bancorp
USB
$97.9B
$220K 0.05%
4,595
+147
+3% +$7.23K
4 5 6
7
8

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TAM
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PDIP
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AGC
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SC
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RCI
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AAM
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Vertex Planning Partners's Q4 2024 Portfolio in Review

As of Q4 2024, Vertex Planning Partners held 183 positions worth $453M, up 8.4% from $418M the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Vertex Planning Partners deployed $33.9M of net new capital in Q4 2024, opening 23 new positions and adding to 101 existing holdings. Its largest new stake was JPMorgan Hedged Equity Laddered Overlay ETF: 238,146 shares worth $14.8M.

By sector, the portfolio is most concentrated in Technology at 6.3% of assets, up from 5.9% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was iShares Core S&P 500 ETF, an estimated $25.7M trimmed.

  • Vertex Planning Partners's largest Q4 2024 buy was JPMorgan Hedged Equity Laddered Overlay ETF: 238,146 shares worth $14.8M.
  • Vertex Planning Partners added most to State Street SPDR Portfolio S&P 500 ETF in Q4 2024, an estimated $29.9M increase.
  • Vertex Planning Partners's biggest Q4 2024 reduction was iShares Core S&P 500 ETF, cutting an estimated $25.7M.
  • Vertex Planning Partners fully exited VanEck Morningstar Wide Moat ETF in Q4 2024, selling an estimated $297K.
  • Vertex Planning Partners's ten largest holdings make up 50% of its $453M portfolio in Q4 2024.
  • Vertex Planning Partners opened 23 new positions and closed 2 in Q4 2024.
  • Vertex Planning Partners's portfolio value rose 8.4% quarter-over-quarter to $453M.

Based on Vertex Planning Partners's 13F filing for Q4 2024, filed 12 Feb 2025.