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TFF

The Family Firm Portfolio holdings

AUM $415M
1-Year Est. Return 12.42%
This Fund
S&P 500
This Quarter Est. Return
-1.79%
1 Year Est. Return
+12.42%
3 Year Est. Return
+40.24%
5 Year Est. Return
+64%
10 Year Est. Return
+101.81%
AUM
$450M
AUM Growth
-$7.15M
Cap. Flow
-$347M
Cap. Flow %
-77.27%
Top 10 Hldgs %
44.69%
Holding
221
New
10
Increased
117
Reduced
70
Closed
9

Top Buys

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$14.1M
2
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$557K
3
NVDA icon
NVIDIA
NVDA
+$529K
4
XLF icon
State Street Financial Select Sector SPDR ETF
XLF
+$451K
5
IXJ icon
iShares Global Healthcare ETF
IXJ
+$425K

Top Sells

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$236M
2
IVV icon
iShares Core S&P 500 ETF
IVV
+$102M
3
SCHB icon
Schwab US Broad Market ETF
SCHB
+$12.9M
4
FLTR icon
VanEck IG Floating Rate ETF
FLTR
+$6.36M
5
IBB icon
iShares Biotechnology ETF
IBB
+$3.98M

Sector Composition

Rank Sector Weight
1 Technology 6.77%
2 Financials 2.21%
3 Healthcare 1.9%
4 Industrials 1.13%
5 Consumer Staples 0.92%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ISRG icon
176
Intuitive Surgical
ISRG
$142B
$268K 0.06%
513
-8
-2% -$4.17K
ORCL icon
177
Oracle
ORCL
$442B
$262K 0.06%
1,569
+355
+29% +$63.1K
MMM icon
178
3M
MMM
$94.8B
$261K 0.06%
2,021
+4
+0.2% +$525
GDX icon
179
VanEck Gold Miners ETF
GDX
$27.8B
$259K 0.06%
7,651
+88
+1% +$3.38K
VXUS icon
180
Vanguard Total International Stock ETF
VXUS
$164B
$259K 0.06%
4,399
+73
+2% +$4.52K
ACN icon
181
Accenture
ACN
$110B
$255K 0.06%
726
– –
MS icon
182
Morgan Stanley
MS
$342B
$254K 0.06%
2,019
+13
+0.6% +$1.6K
GE icon
183
GE Aerospace
GE
$379B
$253K 0.06%
1,519
-6
-0.4% -$1.07K
EIS icon
184
iShares MSCI Israel ETF
EIS
$899M
$252K 0.06%
+3,265
New +$233K
IEZ icon
185
iShares US Oil Equipment & Services ETF
IEZ
$385M
$248K 0.06%
+12,495
New +$257K
UBER icon
186
Uber
UBER
$154B
$247K 0.05%
4,088
– –
IYJ icon
187
iShares US Industrials ETF
IYJ
$1.96B
$245K 0.05%
1,835
-221
-11% -$30.4K
AMP icon
188
Ameriprise Financial
AMP
$49.9B
$242K 0.05%
455
+1
+0.2% +$534
MCO icon
189
Moody's
MCO
$82.8B
$239K 0.05%
504
+1
+0.2% +$477
DIS icon
190
Walt Disney
DIS
$178B
$235K 0.05%
2,108
-66
-3% -$6.93K
MO icon
191
Altria Group
MO
$107B
$232K 0.05%
4,435
+1
+0% +$53
ELV icon
192
Elevance Health
ELV
$86.6B
$231K 0.05%
625
-19
-3% -$7.95K
CRM icon
193
Salesforce
CRM
$158B
$230K 0.05%
+686
New +$219K
MSI icon
194
Motorola Solutions
MSI
$77.7B
$225K 0.05%
486
– –
PEY icon
195
Invesco High Yield Equity Dividend Achievers ETF
PEY
$1.16B
$224K 0.05%
10,536
– –
VOX icon
196
Vanguard Communication Services ETF
VOX
$5.78B
$220K 0.05%
1,419
+8
+0.6% +$1.22K
SNV
197
DELISTED
Synovus
SNV
$220K 0.05%
+4,293
New +$222K
SYY icon
198
Sysco
SYY
$40.5B
$215K 0.05%
2,813
+15
+0.5% +$1.15K
KR icon
199
Kroger
KR
$34.3B
$213K 0.05%
+3,479
New +$204K
TRV icon
200
Travelers Companies
TRV
$77.2B
$211K 0.05%
877
– –
5 6 7
8
9

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SFA
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JWCA
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JC
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The Family Firm's Q4 2024 Portfolio in Review

As of Q4 2024, The Family Firm held 221 positions worth $450M, down 1.6% from $457M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

The Family Firm withdrew a net $347M in Q4 2024, closing 9 positions and reducing 70 holdings. Its most notable exit was Progressive, an estimated $272K position sold in full.

By sector, the portfolio is most concentrated in Technology at 6.8% of assets, up from 6.3% a quarter earlier, followed by Financials and Healthcare.

Against the trend, The Family Firm opened a new position in State Street Financial Select Sector SPDR ETF worth $451K.

  • The Family Firm's largest Q4 2024 buy was State Street Financial Select Sector SPDR ETF: 9,325 shares worth $451K.
  • The Family Firm added most to Microsoft in Q4 2024, an estimated $14.1M increase.
  • The Family Firm's biggest Q4 2024 reduction was iShares Russell 3000 ETF, cutting an estimated $236M.
  • The Family Firm fully exited Progressive in Q4 2024, selling an estimated $272K.
  • The Family Firm's ten largest holdings make up 45% of its $450M portfolio in Q4 2024.
  • The Family Firm opened 10 new positions and closed 9 in Q4 2024.
  • The Family Firm's portfolio value fell 1.6% quarter-over-quarter to $450M.

Based on The Family Firm's 13F filing for Q4 2024, filed 10 Feb 2025.