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TFF

The Family Firm Portfolio holdings

AUM $415M
1-Year Est. Return 12.42%
This Fund
S&P 500
This Quarter Est. Return
-1.79%
1 Year Est. Return
+12.42%
3 Year Est. Return
+40.24%
5 Year Est. Return
+64%
10 Year Est. Return
+101.81%
AUM
$450M
AUM Growth
-$7.15M
Cap. Flow
-$347M
Cap. Flow %
-77.27%
Top 10 Hldgs %
44.69%
Holding
221
New
10
Increased
117
Reduced
70
Closed
9

Top Buys

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$14.1M
2
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$557K
3
NVDA icon
NVIDIA
NVDA
+$529K
4
XLF icon
State Street Financial Select Sector SPDR ETF
XLF
+$451K
5
IXJ icon
iShares Global Healthcare ETF
IXJ
+$425K

Top Sells

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$236M
2
IVV icon
iShares Core S&P 500 ETF
IVV
+$102M
3
SCHB icon
Schwab US Broad Market ETF
SCHB
+$12.9M
4
FLTR icon
VanEck IG Floating Rate ETF
FLTR
+$6.36M
5
IBB icon
iShares Biotechnology ETF
IBB
+$3.98M

Sector Composition

Rank Sector Weight
1 Technology 6.77%
2 Financials 2.21%
3 Healthcare 1.9%
4 Industrials 1.13%
5 Consumer Staples 0.92%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MLM icon
151
Martin Marietta Materials
MLM
$32.7B
$346K 0.08%
670
-1
-0.1% -$567
CTAS icon
152
Cintas
CTAS
$81.4B
$335K 0.07%
1,836
+13
+0.7% +$2.73K
FAST icon
153
Fastenal
FAST
$59.9B
$335K 0.07%
9,328
+4
+0% +$156
META icon
154
Meta Platforms (Facebook)
META
$1.47T
$335K 0.07%
572
-1
-0.2% -$587
AMAT icon
155
Applied Materials
AMAT
$435B
$331K 0.07%
2,034
-141
-6% -$25.6K
MCD icon
156
McDonald's
MCD
$195B
$329K 0.07%
1,135
+4
+0.4% +$1.19K
MU icon
157
Micron Technology
MU
$1.03T
$329K 0.07%
3,907
+2
+0.1% +$203
DHI icon
158
D.R. Horton
DHI
$40.8B
$321K 0.07%
2,298
+3
+0.1% +$501
GS icon
159
Goldman Sachs
GS
$302B
$318K 0.07%
555
+2
+0.4% +$1.12K
CBRE icon
160
CBRE Group
CBRE
$42.7B
$315K 0.07%
2,402
– –
SBUX icon
161
Starbucks
SBUX
$124B
$314K 0.07%
3,445
+290
+9% +$28.1K
BLV icon
162
Vanguard Long-Term Bond ETF
BLV
$5.7B
$307K 0.07%
4,482
+1,598
+55% +$114K
KO icon
163
Coca-Cola
KO
$373B
$305K 0.07%
4,906
+32
+0.7% +$2.09K
FDX icon
164
FedEx
FDX
$77.3B
$305K 0.07%
1,083
+1
+0.1% +$279
EWA icon
165
iShares MSCI Australia ETF
EWA
$1.46B
$303K 0.07%
12,684
+219
+2% +$5.63K
BAC icon
166
Bank of America
BAC
$453B
$303K 0.07%
6,883
+32
+0.5% +$1.41K
TXN icon
167
Texas Instruments
TXN
$253B
$301K 0.07%
1,605
+327
+26% +$65.4K
UNP icon
168
Union Pacific
UNP
$174B
$299K 0.07%
1,310
+4
+0.3% +$947
EPP icon
169
iShares MSCI Pacific ex Japan ETF
EPP
$2.26B
$293K 0.07%
6,697
+127
+2% +$5.93K
WMT icon
170
Walmart Inc
WMT
$923B
$290K 0.06%
3,214
-504
-14% -$43.7K
NOC icon
171
Northrop Grumman
NOC
$82B
$289K 0.06%
614
+1
+0.2% +$503
SCHF icon
172
Schwab International Equity ETF
SCHF
$69.1B
$279K 0.06%
15,058
+2,224
+17% +$43.4K
EFG icon
173
iShares MSCI EAFE Growth ETF
EFG
$17.4B
$277K 0.06%
2,855
+20
+0.7% +$2.03K
IOO icon
174
iShares Global 100 ETF
IOO
$9.43B
$269K 0.06%
2,669
-15
-0.6% -$1.51K
XLC icon
175
State Street Communication Services Select Sector SPDR ETF
XLC
$22.3B
$269K 0.06%
2,774
-2
-0.1% -$191
5 6
7
8 9

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WWP
Waypoint Wealth Partners Mill Valley, California $411M AUM 14.09% 1-Year Est. Return
CF
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SFA
Semmax Financial Advisors Winston Salem, North Carolina $388M AUM 14.23% 1-Year Est. Return
JWCA
J.W. Coons Advisors Columbus, Ohio $442M AUM 16.25% 1-Year Est. Return
PA
Parkside Advisors Berkeley, California $455M AUM 11.43% 1-Year Est. Return
JC
Jentner Corp Akron, Ohio $373M AUM 10.69% 1-Year Est. Return
MC
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NC
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The Family Firm's Q4 2024 Portfolio in Review

As of Q4 2024, The Family Firm held 221 positions worth $450M, down 1.6% from $457M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

The Family Firm withdrew a net $347M in Q4 2024, closing 9 positions and reducing 70 holdings. Its most notable exit was Progressive, an estimated $272K position sold in full.

By sector, the portfolio is most concentrated in Technology at 6.8% of assets, up from 6.3% a quarter earlier, followed by Financials and Healthcare.

Against the trend, The Family Firm opened a new position in State Street Financial Select Sector SPDR ETF worth $451K.

  • The Family Firm's largest Q4 2024 buy was State Street Financial Select Sector SPDR ETF: 9,325 shares worth $451K.
  • The Family Firm added most to Microsoft in Q4 2024, an estimated $14.1M increase.
  • The Family Firm's biggest Q4 2024 reduction was iShares Russell 3000 ETF, cutting an estimated $236M.
  • The Family Firm fully exited Progressive in Q4 2024, selling an estimated $272K.
  • The Family Firm's ten largest holdings make up 45% of its $450M portfolio in Q4 2024.
  • The Family Firm opened 10 new positions and closed 9 in Q4 2024.
  • The Family Firm's portfolio value fell 1.6% quarter-over-quarter to $450M.

Based on The Family Firm's 13F filing for Q4 2024, filed 10 Feb 2025.