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TFF

The Family Firm Portfolio holdings

AUM $415M
1-Year Est. Return 12.42%
This Fund
S&P 500
This Quarter Est. Return
+13.6%
1 Year Est. Return
+12.42%
3 Year Est. Return
+40.24%
5 Year Est. Return
+64%
10 Year Est. Return
+101.81%
AUM
$336M
AUM Growth
+$56.4M
Cap. Flow
+$15.5M
Cap. Flow %
4.63%
Top 10 Hldgs %
47.88%
Holding
167
New
26
Increased
91
Reduced
46
Closed
1

Top Buys

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$2.78M
2
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$2.03M
3
IWV icon
iShares Russell 3000 ETF
IWV
+$870K
4
IGE icon
iShares North American Natural Resources ETF
IGE
+$737K
5
TOTL icon
State Street DoubleLine Total Return Tactical ETF
TOTL
+$619K

Top Sells

Rank Stock Value
1
SCHB icon
Schwab US Broad Market ETF
SCHB
+$690K
2
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$413K
3
EFA icon
iShares MSCI EAFE ETF
EFA
+$387K
4
IVV icon
iShares Core S&P 500 ETF
IVV
+$326K
5
PBW icon
Invesco WilderHill Clean Energy ETF
PBW
+$242K

Sector Composition

Rank Sector Weight
1 Technology 2.08%
2 Healthcare 1.07%
3 Financials 0.89%
4 Industrials 0.75%
5 Communication Services 0.7%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IYJ icon
151
iShares US Industrials ETF
IYJ
$1.96B
$230K 0.07%
+2,361
New +$215K
V icon
152
Visa
V
$671B
$229K 0.07%
1,135
+121
+12% +$24.8K
ODFL icon
153
Old Dominion Freight Line
ODFL
$44.1B
$226K 0.07%
+2,184
New +$217K
TTD icon
154
Trade Desk
TTD
$6.34B
$219K 0.07%
+2,830
New +$214K
VOT icon
155
Vanguard Morningstar Mid-Cap Growth ETF
VOT
$20B
$219K 0.07%
+1,014
New +$200K
WFC icon
156
Wells Fargo
WFC
$269B
$217K 0.06%
+6,787
New +$176K
GDX icon
157
VanEck Gold Miners ETF
GDX
$27.8B
$216K 0.06%
+6,259
New +$234K
IYH icon
158
iShares US Healthcare ETF
IYH
$3.78B
$216K 0.06%
4,245
-315
-7% -$14.9K
COP icon
159
ConocoPhillips
COP
$153B
$215K 0.06%
+4,756
New +$175K
XLU icon
160
State Street Utilities Select Sector SPDR ETF
XLU
$22.8B
$211K 0.06%
+6,714
New +$212K
XLB icon
161
State Street Materials Select Sector SPDR ETF
XLB
$8.61B
$208K 0.06%
+5,524
New +$189K
UNH icon
162
UnitedHealth
UNH
$364B
$205K 0.06%
+583
New +$195K
XOM icon
163
ExxonMobil
XOM
$657B
$205K 0.06%
+4,287
New +$161K
MCD icon
164
McDonald's
MCD
$195B
$202K 0.06%
961
+3
+0.3% +$652
IEZ icon
165
iShares US Oil Equipment & Services ETF
IEZ
$385M
$162K 0.05%
12,512
-561
-4% -$5.21K
GE icon
166
GE Aerospace
GE
$379B
$122K 0.04%
2,160
+1
+0% +$45
IOO icon
167
iShares Global 100 ETF
IOO
$9.43B
– –
-3,987
Closed -$224K
3 4 5 6
7

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WWP
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CF
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SFA
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JWCA
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PA
Parkside Advisors Berkeley, California $455M AUM 11.43% 1-Year Est. Return
JC
Jentner Corp Akron, Ohio $373M AUM 10.69% 1-Year Est. Return
MC
Montag & Caldwell Atlanta, Georgia $457M AUM 20.19% 1-Year Est. Return
NC
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The Family Firm's Q4 2020 Portfolio in Review

As of Q4 2020, The Family Firm held 167 positions worth $336M, up 20% from $279M the previous quarter. Its ten largest holdings account for 48% of the portfolio.

The Family Firm deployed $15.5M of net new capital in Q4 2020, opening 26 new positions and adding to 91 existing holdings. Its largest new stake was Vanguard Health Care ETF: 1,512 shares worth $351K.

By sector, the portfolio is most concentrated in Technology at 2.1% of assets, up from 2.1% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Schwab US Broad Market ETF, an estimated $690K trimmed.

  • The Family Firm's largest Q4 2020 buy was Vanguard Health Care ETF: 1,512 shares worth $351K.
  • The Family Firm added most to Vanguard Total Bond Market in Q4 2020, an estimated $2.78M increase.
  • The Family Firm's biggest Q4 2020 reduction was Schwab US Broad Market ETF, cutting an estimated $690K.
  • The Family Firm fully exited iShares Global 100 ETF in Q4 2020, selling an estimated $224K.
  • The Family Firm's ten largest holdings make up 48% of its $336M portfolio in Q4 2020.
  • The Family Firm opened 26 new positions and closed 1 in Q4 2020.
  • The Family Firm's portfolio value rose 20% quarter-over-quarter to $336M.

Based on The Family Firm's 13F filing for Q4 2020, filed 20 Jan 2021.