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TFF

The Family Firm Portfolio holdings

AUM $415M
1-Year Est. Return 12.42%
This Fund
S&P 500
This Quarter Est. Return
-0.1%
1 Year Est. Return
+12.42%
3 Year Est. Return
+40.24%
5 Year Est. Return
+64%
10 Year Est. Return
+101.81%
AUM
$448M
AUM Growth
-$1.9M
Cap. Flow
-$131M
Cap. Flow %
-29.29%
Top 10 Hldgs %
44.44%
Holding
220
New
8
Increased
122
Reduced
64
Closed
6

Top Buys

Rank Stock Value
1
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$589K
2
RF icon
Regions Financial
RF
+$308K
3
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$305K
4
GLD icon
SPDR Gold Trust
GLD
+$302K
5
IYC icon
iShares US Consumer Discretionary ETF
IYC
+$286K

Top Sells

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$21.7M
2
VNQ icon
Vanguard Real Estate ETF
VNQ
+$20.9M
3
MSFT icon
Microsoft
MSFT
+$13.6M
4
TIP icon
iShares TIPS Bond ETF
TIP
+$10.7M
5
IJS icon
iShares S&P Small-Cap 600 Value ETF
IJS
+$10.5M

Sector Composition

Rank Sector Weight
1 Technology 5.78%
2 Financials 2.28%
3 Healthcare 2.12%
4 Industrials 1.1%
5 Consumer Staples 0.96%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MAR icon
126
Marriott International
MAR
$92.5B
$456K 0.1%
1,913
+2
+0.1% +$544
RTX icon
127
RTX Corp
RTX
$300B
$455K 0.1%
3,434
+3
+0.1% +$380
WFC icon
128
Wells Fargo
WFC
$269B
$436K 0.1%
6,080
-179
-3% -$13.4K
PG icon
129
Procter & Gamble
PG
$335B
$433K 0.1%
2,543
-6
-0.2% -$1K
KMB icon
130
Kimberly-Clark
KMB
$36.2B
$427K 0.1%
3,005
+8
+0.3% +$1.08K
XLF icon
131
State Street Financial Select Sector SPDR ETF
XLF
$59.1B
$424K 0.09%
8,509
-816
-9% -$40.9K
UNH icon
132
UnitedHealth
UNH
$364B
$418K 0.09%
798
+3
+0.4% +$1.53K
GHC icon
133
Graham Holdings Company
GHC
$5.03B
$418K 0.09%
435
– –
CI icon
134
Cigna
CI
$73.3B
$417K 0.09%
1,269
+4
+0.3% +$1.21K
PHM icon
135
Pultegroup
PHM
$24.6B
$416K 0.09%
4,042
+8
+0.2% +$864
YUM icon
136
Yum! Brands
YUM
$41B
$415K 0.09%
2,635
+2
+0.1% +$288
LOW icon
137
Lowe's Companies
LOW
$121B
$408K 0.09%
1,748
-168
-9% -$41.3K
VEGI icon
138
iShares MSCI Agriculture Producers ETF
VEGI
$148M
$397K 0.09%
10,697
+1
+0% +$37
IYZ icon
139
iShares US Telecommunications ETF
IYZ
$1.26B
$394K 0.09%
14,384
-2,746
-16% -$75.8K
QQQ icon
140
Invesco QQQ Trust
QQQ
$481B
$382K 0.09%
814
– –
MCD icon
141
McDonald's
MCD
$195B
$381K 0.09%
1,220
+85
+7% +$25.4K
CTAS icon
142
Cintas
CTAS
$81.4B
$378K 0.08%
1,838
+2
+0.1% +$398
VHT icon
143
Vanguard Health Care ETF
VHT
$19B
$366K 0.08%
1,382
+5
+0.4% +$1.33K
IWO icon
144
iShares Russell 2000 Growth ETF
IWO
$15B
$366K 0.08%
1,431
+2
+0.1% +$564
BDX icon
145
Becton Dickinson
BDX
$50B
$362K 0.08%
1,582
+8
+0.5% +$1.86K
FAST icon
146
Fastenal
FAST
$59.9B
$362K 0.08%
9,336
+8
+0.1% +$300
AMD icon
147
Advanced Micro Devices
AMD
$788B
$361K 0.08%
3,514
– –
SBUX icon
148
Starbucks
SBUX
$124B
$361K 0.08%
3,677
+232
+7% +$24K
KO icon
149
Coca-Cola
KO
$373B
$351K 0.08%
4,906
– –
ODFL icon
150
Old Dominion Freight Line
ODFL
$44.1B
$344K 0.08%
2,081
-11
-0.5% -$2K
4 5
6
7 8

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WWP
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CF
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SFA
Semmax Financial Advisors Winston Salem, North Carolina $388M AUM 14.23% 1-Year Est. Return
JWCA
J.W. Coons Advisors Columbus, Ohio $442M AUM 16.25% 1-Year Est. Return
PA
Parkside Advisors Berkeley, California $455M AUM 11.43% 1-Year Est. Return
JC
Jentner Corp Akron, Ohio $373M AUM 10.69% 1-Year Est. Return
MC
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NC
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The Family Firm's Q1 2025 Portfolio in Review

As of Q1 2025, The Family Firm held 220 positions worth $448M, down 0.42% from $450M the previous quarter. Its ten largest holdings account for 44% of the portfolio.

The Family Firm withdrew a net $131M in Q1 2025, closing 6 positions and reducing 64 holdings. Its most notable exit was Salesforce, an estimated $230K position sold in full.

By sector, the portfolio is most concentrated in Technology at 5.8% of assets, down from 6.8% a quarter earlier, followed by Financials and Healthcare.

Against the trend, The Family Firm opened a new position in Regions Financial worth $287K.

  • The Family Firm's largest Q1 2025 buy was Regions Financial: 13,223 shares worth $287K.
  • The Family Firm added most to iShares Core MSCI EAFE ETF in Q1 2025, an estimated $589K increase.
  • The Family Firm's biggest Q1 2025 reduction was Vanguard Total Bond Market, cutting an estimated $21.7M.
  • The Family Firm fully exited Salesforce in Q1 2025, selling an estimated $230K.
  • The Family Firm's ten largest holdings make up 44% of its $448M portfolio in Q1 2025.
  • The Family Firm opened 8 new positions and closed 6 in Q1 2025.
  • The Family Firm's portfolio value fell 0.42% quarter-over-quarter to $448M.

Based on The Family Firm's 13F filing for Q1 2025, filed 1 May 2025.