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TFF

The Family Firm Portfolio holdings

AUM $415M
1-Year Est. Return 12.42%
This Fund
S&P 500
This Quarter Est. Return
-1.79%
1 Year Est. Return
+12.42%
3 Year Est. Return
+40.24%
5 Year Est. Return
+64%
10 Year Est. Return
+101.81%
AUM
$450M
AUM Growth
-$7.15M
Cap. Flow
-$347M
Cap. Flow %
-77.27%
Top 10 Hldgs %
44.69%
Holding
221
New
10
Increased
117
Reduced
70
Closed
9

Top Buys

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$14.1M
2
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$557K
3
NVDA icon
NVIDIA
NVDA
+$529K
4
XLF icon
State Street Financial Select Sector SPDR ETF
XLF
+$451K
5
IXJ icon
iShares Global Healthcare ETF
IXJ
+$425K

Top Sells

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$236M
2
IVV icon
iShares Core S&P 500 ETF
IVV
+$102M
3
SCHB icon
Schwab US Broad Market ETF
SCHB
+$12.9M
4
FLTR icon
VanEck IG Floating Rate ETF
FLTR
+$6.36M
5
IBB icon
iShares Biotechnology ETF
IBB
+$3.98M

Sector Composition

Rank Sector Weight
1 Technology 6.77%
2 Financials 2.21%
3 Healthcare 1.9%
4 Industrials 1.13%
5 Consumer Staples 0.92%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
XLF icon
126
State Street Financial Select Sector SPDR ETF
XLF
$59.1B
$451K 0.1%
+9,325
New +$451K
WFC icon
127
Wells Fargo
WFC
$269B
$440K 0.1%
6,259
+4
+0.1% +$273
PHM icon
128
Pultegroup
PHM
$24.6B
$439K 0.1%
4,034
-134
-3% -$17.4K
EFV icon
129
iShares MSCI EAFE Value ETF
EFV
$30.1B
$433K 0.1%
8,252
+142
+2% +$7.78K
PG icon
130
Procter & Gamble
PG
$335B
$427K 0.1%
2,549
-27
-1% -$4.6K
AMD icon
131
Advanced Micro Devices
AMD
$788B
$424K 0.09%
3,514
– –
QQQ icon
132
Invesco QQQ Trust
QQQ
$481B
$416K 0.09%
814
+49
+6% +$24.8K
IWO icon
133
iShares Russell 2000 Growth ETF
IWO
$15B
$411K 0.09%
1,429
+5
+0.4% +$1.48K
IYM icon
134
iShares US Basic Materials ETF
IYM
$1.02B
$411K 0.09%
3,159
+13
+0.4% +$1.88K
ABT icon
135
Abbott
ABT
$192B
$405K 0.09%
3,577
-120
-3% -$13.9K
UNH icon
136
UnitedHealth
UNH
$364B
$402K 0.09%
795
+2
+0.3% +$1.14K
RTX icon
137
RTX Corp
RTX
$300B
$397K 0.09%
3,431
-101
-3% -$12.2K
XLK icon
138
State Street Technology Select Sector SPDR ETF
XLK
$124B
$397K 0.09%
3,412
-126
-4% -$14.7K
CVX icon
139
Chevron
CVX
$386B
$394K 0.09%
2,721
+368
+16% +$56.3K
KMB icon
140
Kimberly-Clark
KMB
$36.2B
$393K 0.09%
2,997
+6
+0.2% +$818
GHC icon
141
Graham Holdings Company
GHC
$5.03B
$379K 0.08%
435
– –
VEGI icon
142
iShares MSCI Agriculture Producers ETF
VEGI
$148M
$379K 0.08%
10,696
-668
-6% -$24.9K
ODFL icon
143
Old Dominion Freight Line
ODFL
$44.1B
$369K 0.08%
2,092
-1
-0% -$204
PNC icon
144
PNC Financial Services
PNC
$102B
$368K 0.08%
1,910
+15
+0.8% +$2.95K
AXP icon
145
American Express
AXP
$232B
$365K 0.08%
1,231
+2
+0.2% +$575
BDX icon
146
Becton Dickinson
BDX
$50B
$357K 0.08%
1,574
+7
+0.4% +$1.62K
ETN icon
147
Eaton
ETN
$179B
$356K 0.08%
1,073
-1
-0.1% -$351
YUM icon
148
Yum! Brands
YUM
$41B
$353K 0.08%
2,633
+1
+0% +$135
VHT icon
149
Vanguard Health Care ETF
VHT
$19B
$350K 0.08%
1,377
+409
+42% +$110K
CI icon
150
Cigna
CI
$73.3B
$350K 0.08%
1,265
+3
+0.2% +$956
4 5
6
7 8

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WWP
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CF
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SFA
Semmax Financial Advisors Winston Salem, North Carolina $388M AUM 14.23% 1-Year Est. Return
JWCA
J.W. Coons Advisors Columbus, Ohio $442M AUM 16.25% 1-Year Est. Return
PA
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JC
Jentner Corp Akron, Ohio $373M AUM 10.69% 1-Year Est. Return
MC
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NC
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The Family Firm's Q4 2024 Portfolio in Review

As of Q4 2024, The Family Firm held 221 positions worth $450M, down 1.6% from $457M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

The Family Firm withdrew a net $347M in Q4 2024, closing 9 positions and reducing 70 holdings. Its most notable exit was Progressive, an estimated $272K position sold in full.

By sector, the portfolio is most concentrated in Technology at 6.8% of assets, up from 6.3% a quarter earlier, followed by Financials and Healthcare.

Against the trend, The Family Firm opened a new position in State Street Financial Select Sector SPDR ETF worth $451K.

  • The Family Firm's largest Q4 2024 buy was State Street Financial Select Sector SPDR ETF: 9,325 shares worth $451K.
  • The Family Firm added most to Microsoft in Q4 2024, an estimated $14.1M increase.
  • The Family Firm's biggest Q4 2024 reduction was iShares Russell 3000 ETF, cutting an estimated $236M.
  • The Family Firm fully exited Progressive in Q4 2024, selling an estimated $272K.
  • The Family Firm's ten largest holdings make up 45% of its $450M portfolio in Q4 2024.
  • The Family Firm opened 10 new positions and closed 9 in Q4 2024.
  • The Family Firm's portfolio value fell 1.6% quarter-over-quarter to $450M.

Based on The Family Firm's 13F filing for Q4 2024, filed 10 Feb 2025.