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TFF

The Family Firm Portfolio holdings

AUM $415M
1-Year Est. Return 12.42%
This Fund
S&P 500
This Quarter Est. Return
+13.6%
1 Year Est. Return
+12.42%
3 Year Est. Return
+40.24%
5 Year Est. Return
+64%
10 Year Est. Return
+101.81%
AUM
$336M
AUM Growth
+$56.4M
Cap. Flow
+$15.5M
Cap. Flow %
4.63%
Top 10 Hldgs %
47.88%
Holding
167
New
26
Increased
91
Reduced
46
Closed
1

Top Buys

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$2.78M
2
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$2.03M
3
IWV icon
iShares Russell 3000 ETF
IWV
+$870K
4
IGE icon
iShares North American Natural Resources ETF
IGE
+$737K
5
TOTL icon
State Street DoubleLine Total Return Tactical ETF
TOTL
+$619K

Top Sells

Rank Stock Value
1
SCHB icon
Schwab US Broad Market ETF
SCHB
+$690K
2
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$413K
3
EFA icon
iShares MSCI EAFE ETF
EFA
+$387K
4
IVV icon
iShares Core S&P 500 ETF
IVV
+$326K
5
PBW icon
Invesco WilderHill Clean Energy ETF
PBW
+$242K

Sector Composition

Rank Sector Weight
1 Technology 2.08%
2 Healthcare 1.07%
3 Financials 0.89%
4 Industrials 0.75%
5 Communication Services 0.7%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
EFV icon
101
iShares MSCI EAFE Value ETF
EFV
$30.1B
$449K 0.13%
9,211
+126
+1% +$5.55K
AMZN icon
102
Amazon
AMZN
$2.88T
$425K 0.13%
2,740
– –
BAC icon
103
Bank of America
BAC
$453B
$419K 0.12%
12,700
-1,716
-12% -$46K
SUB icon
104
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$413K 0.12%
3,822
+13
+0.3% +$1.4K
ABT icon
105
Abbott
ABT
$192B
$403K 0.12%
3,622
+182
+5% +$19.8K
XLK icon
106
State Street Technology Select Sector SPDR ETF
XLK
$124B
$401K 0.12%
6,294
-396
-6% -$24.1K
UNP icon
107
Union Pacific
UNP
$174B
$380K 0.11%
1,753
+117
+7% +$23.4K
XLP icon
108
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.7B
$375K 0.11%
5,712
-854
-13% -$56.4K
HD icon
109
Home Depot
HD
$342B
$368K 0.11%
1,334
+270
+25% +$74.2K
BDX icon
110
Becton Dickinson
BDX
$50B
$363K 0.11%
1,423
+19
+1% +$4.43K
VGK icon
111
Vanguard FTSE Europe ETF
VGK
$31B
$363K 0.11%
5,928
-1,000
-14% -$56.3K
D icon
112
Dominion Energy
D
$59.8B
$357K 0.11%
4,947
+33
+0.7% +$2.62K
IYM icon
113
iShares US Basic Materials ETF
IYM
$1.02B
$352K 0.1%
2,951
+11
+0.4% +$1.17K
VHT icon
114
Vanguard Health Care ETF
VHT
$19B
$351K 0.1%
+1,512
New +$323K
IBM icon
115
IBM
IBM
$222B
$345K 0.1%
2,814
-479
-15% -$55.4K
PG icon
116
Procter & Gamble
PG
$335B
$337K 0.1%
2,504
-136
-5% -$19K
CSCO icon
117
Cisco
CSCO
$488B
$328K 0.1%
7,213
+649
+10% +$26.7K
EPP icon
118
iShares MSCI Pacific ex Japan ETF
EPP
$2.26B
$328K 0.1%
+6,671
New +$298K
MAR icon
119
Marriott International
MAR
$92.5B
$327K 0.1%
2,578
+104
+4% +$11.9K
XLI icon
120
State Street Industrial Select Sector SPDR ETF
XLI
$34.7B
$326K 0.1%
3,671
-244
-6% -$20.6K
GOOG icon
121
Alphabet (Google) Class C
GOOG
$4.19T
$316K 0.09%
3,640
– –
VTI icon
122
Vanguard Morningstar Total Stock Market ETF
VTI
$691B
$316K 0.09%
+1,600
New +$292K
IWF icon
123
iShares Russell 1000 Growth ETF
IWF
$128B
$315K 0.09%
5,292
+4
+0.1% +$228
NEOG icon
124
Neogen
NEOG
$2.5B
$306K 0.09%
7,316
-800
-10% -$29.7K
XLF icon
125
State Street Financial Select Sector SPDR ETF
XLF
$59.1B
$301K 0.09%
9,733
+50
+0.5% +$1.34K
3 4
5
6 7

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WWP
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CF
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SFA
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JWCA
J.W. Coons Advisors Columbus, Ohio $442M AUM 16.25% 1-Year Est. Return
PA
Parkside Advisors Berkeley, California $455M AUM 11.43% 1-Year Est. Return
JC
Jentner Corp Akron, Ohio $373M AUM 10.69% 1-Year Est. Return
MC
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NC
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The Family Firm's Q4 2020 Portfolio in Review

As of Q4 2020, The Family Firm held 167 positions worth $336M, up 20% from $279M the previous quarter. Its ten largest holdings account for 48% of the portfolio.

The Family Firm deployed $15.5M of net new capital in Q4 2020, opening 26 new positions and adding to 91 existing holdings. Its largest new stake was Vanguard Health Care ETF: 1,512 shares worth $351K.

By sector, the portfolio is most concentrated in Technology at 2.1% of assets, up from 2.1% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Schwab US Broad Market ETF, an estimated $690K trimmed.

  • The Family Firm's largest Q4 2020 buy was Vanguard Health Care ETF: 1,512 shares worth $351K.
  • The Family Firm added most to Vanguard Total Bond Market in Q4 2020, an estimated $2.78M increase.
  • The Family Firm's biggest Q4 2020 reduction was Schwab US Broad Market ETF, cutting an estimated $690K.
  • The Family Firm fully exited iShares Global 100 ETF in Q4 2020, selling an estimated $224K.
  • The Family Firm's ten largest holdings make up 48% of its $336M portfolio in Q4 2020.
  • The Family Firm opened 26 new positions and closed 1 in Q4 2020.
  • The Family Firm's portfolio value rose 20% quarter-over-quarter to $336M.

Based on The Family Firm's 13F filing for Q4 2020, filed 20 Jan 2021.