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TFF

The Family Firm Portfolio holdings

AUM $415M
1-Year Est. Return 12.42%
This Fund
S&P 500
This Quarter Est. Return
-1.79%
1 Year Est. Return
+12.42%
3 Year Est. Return
+40.24%
5 Year Est. Return
+64%
10 Year Est. Return
+101.81%
AUM
$450M
AUM Growth
-$7.15M
Cap. Flow
-$347M
Cap. Flow %
-77.27%
Top 10 Hldgs %
44.69%
Holding
221
New
10
Increased
117
Reduced
70
Closed
9

Top Buys

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$14.1M
2
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$557K
3
NVDA icon
NVIDIA
NVDA
+$529K
4
XLF icon
State Street Financial Select Sector SPDR ETF
XLF
+$451K
5
IXJ icon
iShares Global Healthcare ETF
IXJ
+$425K

Top Sells

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$236M
2
IVV icon
iShares Core S&P 500 ETF
IVV
+$102M
3
SCHB icon
Schwab US Broad Market ETF
SCHB
+$12.9M
4
FLTR icon
VanEck IG Floating Rate ETF
FLTR
+$6.36M
5
IBB icon
iShares Biotechnology ETF
IBB
+$3.98M

Sector Composition

Rank Sector Weight
1 Technology 6.77%
2 Financials 2.21%
3 Healthcare 1.9%
4 Industrials 1.13%
5 Consumer Staples 0.92%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
EWC icon
76
iShares MSCI Canada ETF
EWC
$6.51B
$1.15M 0.26%
28,622
+241
+0.8% +$10K
JPM icon
77
JPMorgan Chase
JPM
$971B
$1.11M 0.25%
4,638
+12
+0.3% +$2.79K
XLY icon
78
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
$23.4B
$1.07M 0.24%
9,548
-86
-0.9% -$9.2K
IEFA icon
79
iShares Core MSCI EAFE ETF
IEFA
$196B
$959K 0.21%
13,641
+3,862
+39% +$285K
JPXN
80
iShares JPX-Nikkei 400 ETF
JPXN
$141M
$934K 0.21%
13,197
+191
+1% +$14K
ABBV icon
81
AbbVie
ABBV
$440B
$887K 0.2%
4,993
+26
+0.5% +$4.78K
LLY icon
82
Eli Lilly
LLY
$1.09T
$823K 0.18%
1,066
-58
-5% -$48K
GPN icon
83
Global Payments
GPN
$23.4B
$811K 0.18%
7,235
– –
ITB icon
84
iShares US Home Construction ETF
ITB
$2.34B
$804K 0.18%
7,772
+1,030
+15% +$122K
LRCX icon
85
Lam Research
LRCX
$408B
$775K 0.17%
10,735
+25
+0.2% +$1.9K
VBK icon
86
Vanguard Morningstar Small-Cap Growth ETF
VBK
$24.8B
$772K 0.17%
2,756
+3
+0.1% +$848
VGK icon
87
Vanguard FTSE Europe ETF
VGK
$31B
$755K 0.17%
11,899
+132
+1% +$8.81K
IBM icon
88
IBM
IBM
$222B
$744K 0.17%
3,382
+4
+0.1% +$891
IYE icon
89
iShares US Energy ETF
IYE
$1.8B
$742K 0.17%
16,277
+113
+0.7% +$5.42K
AMZN icon
90
Amazon
AMZN
$2.88T
$730K 0.16%
3,326
-1,116
-25% -$228K
PAYX icon
91
Paychex
PAYX
$42.8B
$722K 0.16%
5,145
+6
+0.1% +$852
VT icon
92
Vanguard Total World Stock ETF
VT
$81.4B
$674K 0.15%
5,734
-183
-3% -$22K
MRK icon
93
Merck
MRK
$328B
$666K 0.15%
6,695
-58
-0.9% -$5.98K
IHE icon
94
iShares US Pharmaceuticals ETF
IHE
$1.65B
$661K 0.15%
10,054
+31
+0.3% +$2.13K
JQC icon
95
Nuveen Credit Strategies Income Fund
JQC
$717M
$660K 0.15%
116,058
-3,252
-3% -$18.8K
EWZ icon
96
iShares MSCI Brazil ETF
EWZ
$8.57B
$654K 0.15%
29,065
+3,450
+13% +$92.4K
MCK icon
97
McKesson
MCK
$102B
$651K 0.14%
1,142
+1
+0.1% +$560
PEP icon
98
PepsiCo
PEP
$189B
$650K 0.14%
4,271
-1
-0% -$164
ILF icon
99
iShares Latin America 40 ETF
ILF
$3.71B
$627K 0.14%
29,962
+1,066
+4% +$25.6K
QCOM icon
100
Qualcomm
QCOM
$171B
$624K 0.14%
4,059
-611
-13% -$100K
2 3
4
5 6

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WWP
Waypoint Wealth Partners Mill Valley, California $411M AUM 14.09% 1-Year Est. Return
CF
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SFA
Semmax Financial Advisors Winston Salem, North Carolina $388M AUM 14.23% 1-Year Est. Return
JWCA
J.W. Coons Advisors Columbus, Ohio $442M AUM 16.25% 1-Year Est. Return
PA
Parkside Advisors Berkeley, California $455M AUM 11.43% 1-Year Est. Return
JC
Jentner Corp Akron, Ohio $373M AUM 10.69% 1-Year Est. Return
MC
Montag & Caldwell Atlanta, Georgia $457M AUM 20.19% 1-Year Est. Return
NC
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The Family Firm's Q4 2024 Portfolio in Review

As of Q4 2024, The Family Firm held 221 positions worth $450M, down 1.6% from $457M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

The Family Firm withdrew a net $347M in Q4 2024, closing 9 positions and reducing 70 holdings. Its most notable exit was Progressive, an estimated $272K position sold in full.

By sector, the portfolio is most concentrated in Technology at 6.8% of assets, up from 6.3% a quarter earlier, followed by Financials and Healthcare.

Against the trend, The Family Firm opened a new position in State Street Financial Select Sector SPDR ETF worth $451K.

  • The Family Firm's largest Q4 2024 buy was State Street Financial Select Sector SPDR ETF: 9,325 shares worth $451K.
  • The Family Firm added most to Microsoft in Q4 2024, an estimated $14.1M increase.
  • The Family Firm's biggest Q4 2024 reduction was iShares Russell 3000 ETF, cutting an estimated $236M.
  • The Family Firm fully exited Progressive in Q4 2024, selling an estimated $272K.
  • The Family Firm's ten largest holdings make up 45% of its $450M portfolio in Q4 2024.
  • The Family Firm opened 10 new positions and closed 9 in Q4 2024.
  • The Family Firm's portfolio value fell 1.6% quarter-over-quarter to $450M.

Based on The Family Firm's 13F filing for Q4 2024, filed 10 Feb 2025.