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Sigma Investment Counselors’s Alphabet (Google) Class C GOOG Stock Holding History

Sigma Investment Counselors’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$2.69M Sell
7,627
-613
-7% -$219K 0.13% 87
2026
Q1 		$2.36M Sell
8,240
-20
-0.2% -$6.28K 0.12% 89
2025
Q4 		$2.59M Sell
8,260
-3
-0% -$859 0.13% 88
2025
Q3 		$2.01M Buy
8,263
+19
+0.2% +$3.99K 0.1% 92
2025
Q2 		$1.46M Sell
8,244
-44
-0.5% -$7.27K 0.08% 97
2025
Q1 		$1.29M Buy
8,288
+85
+1% +$15.6K 0.08% 97
2024
Q4 		$1.56M Buy
8,203
+1,012
+14% +$179K 0.09% 96
2024
Q3 		$1.2M Sell
7,191
-8
-0.1% -$1.35K 0.07% 95
2024
Q2 		$1.32M Buy
7,199
+182
+3% +$31K 0.08% 94
2024
Q1 		$1.07M Buy
7,017
+30
+0.4% +$4.33K 0.07% 99
2023
Q4 		$985K Sell
6,987
-80
-1% -$10.9K 0.07% 102
2023
Q3 		$932K Sell
7,067
-440
-6% -$57.2K 0.07% 99
2023
Q2 		$908K Buy
7,507
+501
+7% +$58K 0.07% 105
2023
Q1 		$729K Buy
7,006
+811
+13% +$78.3K 0.06% 108
2022
Q4 		$550K Buy
6,195
+70
+1% +$6.68K 0.05% 117
2022
Q3 		$589K Buy
6,125
+105
+2% +$11.7K 0.05% 114
2022
Q2 		$658K Buy
6,020
+380
+7% +$44.9K 0.05% 108
2022
Q1 		$788K Hold
5,640
– – 0.06% 108
2021
Q4 		$816K Buy
5,640
+140
+3% +$20.2K 0.06% 108
2021
Q3 		$733K Buy
5,500
+20
+0.4% +$2.76K 0.05% 108
2021
Q2 		$687K Buy
5,480
+340
+7% +$40.5K 0.05% 111
2021
Q1 		$532K Buy
5,140
+300
+6% +$29.8K 0.04% 120
2020
Q4 		$424K Buy
+4,840
New +$408K 0.04% 126
2020
Q3 		– Sell
-4,840
Closed -$342K – 137
2020
Q2 		$342K Sell
4,840
-200
-4% -$13.5K 0.04% 121
2020
Q1 		$293K Sell
5,040
-120
-2% -$8.14K 0.04% 123
2019
Q4 		$345K Hold
5,160
– – 0.04% 119
2019
Q3 		$315K Buy
5,160
+480
+10% +$28.4K 0.04% 120
2019
Q2 		$253K Buy
4,680
+100
+2% +$5.77K 0.03% 140
2019
Q1 		$269K Buy
4,580
+20
+0.4% +$1.12K 0.03% 128
2018
Q4 		$236K Buy
4,560
+120
+3% +$6.42K 0.03% 128
2018
Q3 		$265K Sell
4,440
-60
-1% -$3.59K 0.03% 119
2018
Q2 		$251K Buy
4,500
+100
+2% +$5.4K 0.03% 121
2018
Q1 		$227K Buy
+4,400
New +$243K 0.03% 120
2017
Q4 		– Sell
-11,540
Closed -$553K – 131
2017
Q3 		$553K Buy
11,540
+120
+1% +$5.59K 0.08% 84
2017
Q2 		$519K Hold
11,420
– – 0.08% 85
2017
Q1 		$474K Buy
+11,420
New +$468K 0.08% 88
2014
Q2 		– Sell
-10,921
Closed -$303K – 111
2014
Q1 		$303K Sell
10,921
-1,365
-11% -$39.7K 0.06% 92
2013
Q4 		$343K Buy
12,286
+482
+4% +$12.2K 0.07% 87
2013
Q3 		$258K Buy
11,804
+1,285
+12% +$28.4K 0.06% 97
2013
Q2 		$231K Buy
+10,519
New +$222K 0.06% 96

Other funds holding GOOG

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $2.3T AUM 54.33% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Norges Bank
Norges Bank Oslo, Norway $1T AUM
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.26T AUM 61.52% 1-Year Est. Return

Sigma Investment Counselors's GOOG Position: Q2 2026 in Review

Sigma Investment Counselors reduced its Alphabet (Google) Class C (GOOG) stake by 7.4% in Q2 2026, selling an estimated $219K and leaving 7,627 shares worth $2.69M. The position accounts for 0.13% of the portfolio, ranked #87.

Sigma Investment Counselors first reported a position in GOOG in Q2 2013 and has held it in 40 quarters since. 5,228 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • Sigma Investment Counselors held 7,627 shares of Alphabet (Google) Class C worth $2.69M as of Q2 2026.
  • Sigma Investment Counselors sold 613 Alphabet (Google) Class C shares in Q2 2026, an estimated $219K.
  • Alphabet (Google) Class C made up 0.13% of Sigma Investment Counselors's portfolio in Q2 2026, its #87 holding.
  • Sigma Investment Counselors first reported a position in Alphabet (Google) Class C in Q2 2013 and has held it in 40 quarters since.
  • 5,228 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on Sigma Investment Counselors's 13F filing for Q2 2026, filed 28 Jul 2026.