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RFG Advisory Portfolio holdings

AUM $6.4B
1-Year Est. Return 19.93%
This Fund
S&P 500
This Quarter Est. Return
+6.16%
1 Year Est. Return
+19.93%
3 Year Est. Return
+52.26%
5 Year Est. Return
+48.57%
10 Year Est. Return
+151.03%
AUM
$4.26B
AUM Growth
+$555M
Cap. Flow
+$342M
Cap. Flow %
8.04%
Top 10 Hldgs %
35.66%
Holding
986
New
135
Increased
399
Reduced
375
Closed
66

Top Buys

Rank Stock Value
1
BLUX
Bluemonte Dynamic Total Market ETF
BLUX
+$277M
2
BDBT
Bluemonte Core Bond ETF
BDBT
+$263M
3
BINT
Bluemonte Global Equity ETF
BINT
+$185M
4
BLUC
Bluemonte Large Cap Core ETF
BLUC
+$168M
5
BLGR
Bluemonte Large Cap Growth ETF
BLGR
+$140M

Top Sells

Rank Stock Value
1
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
+$199M
2
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$182M
3
FBND icon
Fidelity Total Bond ETF
FBND
+$156M
4
BND icon
Vanguard Total Bond Market
BND
+$154M
5
DFAX icon
Dimensional World ex US Core Equity 2 ETF
DFAX
+$117M

Sector Composition

Rank Sector Weight
1 Technology 5.65%
2 Financials 2.32%
3 Consumer Discretionary 2.1%
4 Healthcare 1.67%
5 Communication Services 1.52%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MRK icon
176
Merck
MRK
$324B
$3.81M 0.09%
48,102
-15,467
-24% -$1.23M
ILCG icon
177
iShares Morningstar Growth ETF
ILCG
$3.1B
$3.76M 0.09%
38,839
-1,076
-3% -$93.4K
SPYV icon
178
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36.1B
$3.75M 0.09%
71,739
-30,859
-30% -$1.54M
PANW icon
179
Palo Alto Networks
PANW
$264B
$3.74M 0.09%
18,267
+263
+1% +$48.8K
VTEB icon
180
Vanguard Tax-Exempt Bond Index Fund
VTEB
$45.1B
$3.73M 0.09%
76,092
-21,779
-22% -$1.06M
MRVL icon
181
Marvell Technology
MRVL
$174B
$3.73M 0.09%
48,129
+3,713
+8% +$232K
FREL icon
182
Fidelity MSCI Real Estate Index ETF
FREL
$1.53B
$3.71M 0.09%
137,030
+1,307
+1% +$34.9K
GE icon
183
GE Aerospace
GE
$367B
$3.7M 0.09%
14,384
+531
+4% +$117K
DFSD
184
Dimensional Short-Duration Fixed Income ETF
DFSD
$7.03B
$3.64M 0.09%
75,782
-21,112
-22% -$1.01M
IDXX icon
185
Idexx Laboratories
IDXX
$42.9B
$3.63M 0.09%
6,776
+366
+6% +$175K
NVO
186
Novo Nordisk
NVO
$216B
$3.62M 0.09%
52,401
+3,591
+7% +$244K
MCD icon
187
McDonald's
MCD
$188B
$3.61M 0.08%
12,342
+691
+6% +$213K
EMXC icon
188
iShares MSCI Emerging Markets ex China ETF
EMXC
$23.4B
$3.61M 0.08%
57,110
-32,917
-37% -$1.92M
VYM icon
189
Vanguard High Dividend Yield ETF
VYM
$81.1B
$3.57M 0.08%
26,772
+3,412
+15% +$432K
IAK icon
190
iShares US Insurance ETF
IAK
$511M
$3.54M 0.08%
26,354
+5,370
+26% +$713K
BALT icon
191
Innovator Defined Wealth Shield ETF
BALT
$2.66B
$3.53M 0.08%
110,055
-32,548
-23% -$1.03M
SOFI icon
192
SoFi Technologies
SOFI
$21.1B
$3.5M 0.08%
192,001
+20,603
+12% +$272K
EME icon
193
Emcor
EME
$33.1B
$3.48M 0.08%
6,502
+107
+2% +$47.2K
ASML icon
194
ASML
ASML
$675B
$3.46M 0.08%
4,321
+311
+8% +$223K
IEMG icon
195
iShares Core MSCI Emerging Markets ETF
IEMG
$149B
$3.43M 0.08%
57,065
+14,586
+34% +$814K
AMGN icon
196
Amgen
AMGN
$203B
$3.4M 0.08%
12,176
+1,047
+9% +$297K
TIP icon
197
iShares TIPS Bond ETF
TIP
$14.5B
$3.38M 0.08%
30,755
-6,578
-18% -$717K
ESGU icon
198
iShares ESG Aware MSCI USA ETF
ESGU
$17.6B
$3.38M 0.08%
24,951
-925
-4% -$115K
STWD icon
199
Starwood Property Trust
STWD
$6.12B
$3.37M 0.08%
167,788
+3,684
+2% +$71.6K
SPHY icon
200
State Street SPDR Portfolio High Yield Bond ETF
SPHY
$11.4B
$3.35M 0.08%
140,815
-18,276
-11% -$425K
6 7
8
9 10

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PCH
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BFG
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EI
Ethic Inc New York $6.39B AUM 29.64% 1-Year Est. Return
GT
Glenview Trust Louisville, Kentucky $6.37B AUM 23.72% 1-Year Est. Return
BFS
Bradley Foster & Sargent Hartford, Connecticut $6.44B AUM 25.27% 1-Year Est. Return
EWM
Evercore Wealth Management New York $6.36B AUM 20.35% 1-Year Est. Return
EC
ECP ControlCo Summit, New Jersey $6.34B AUM 19.72% 1-Year Est. Return
RIG
RiverFront Investment Group Richmond, Virginia $6.46B AUM 18.45% 1-Year Est. Return

RFG Advisory's Q2 2025 Portfolio in Review

As of Q2 2025, RFG Advisory held 986 positions worth $4.26B, up 15% from $3.7B the previous quarter. Its ten largest holdings account for 36% of the portfolio.

RFG Advisory deployed $342M of net new capital in Q2 2025, opening 135 new positions and adding to 399 existing holdings. Its largest new stake was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.

By sector, the portfolio is most concentrated in Technology at 5.7% of assets, up from 5% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Invesco FTSE RAFI US 1000 ETF, an estimated $199M trimmed.

  • RFG Advisory's largest Q2 2025 buy was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.
  • RFG Advisory added most to iShares 0-1 Year Treasury Bond ETF in Q2 2025, an estimated $14.5M increase.
  • RFG Advisory's biggest Q2 2025 reduction was Invesco FTSE RAFI US 1000 ETF, cutting an estimated $199M.
  • RFG Advisory fully exited Sherwin-Williams in Q2 2025, selling an estimated $6.64M.
  • RFG Advisory's ten largest holdings make up 36% of its $4.26B portfolio in Q2 2025.
  • RFG Advisory opened 135 new positions and closed 66 in Q2 2025.
  • RFG Advisory's portfolio value rose 15% quarter-over-quarter to $4.26B.

Based on RFG Advisory's 13F filing for Q2 2025, filed 28 Jul 2025.