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RFG Advisory Portfolio holdings

AUM $6.4B
1-Year Est. Return 19.93%
This Fund
S&P 500
This Quarter Est. Return
+6.16%
1 Year Est. Return
+19.93%
3 Year Est. Return
+52.26%
5 Year Est. Return
+48.57%
10 Year Est. Return
+151.03%
AUM
$4.26B
AUM Growth
+$555M
Cap. Flow
+$342M
Cap. Flow %
8.04%
Top 10 Hldgs %
35.66%
Holding
986
New
135
Increased
399
Reduced
375
Closed
66

Sector Composition

Rank Sector Weight
1 Technology 5.65%
2 Financials 2.32%
3 Consumer Discretionary 2.1%
4 Healthcare 1.67%
5 Communication Services 1.52%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
PG icon
101
Procter & Gamble
PG
$349B
$6.94M 0.16%
43,568
+1,058
+2% +$173K
XLY icon
102
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
$22.3B
$6.92M 0.16%
63,678
-29,230
-31% -$2.99M
CVX icon
103
Chevron
CVX
$373B
$6.88M 0.16%
48,036
+15,141
+46% +$2.13M
FDL icon
104
First Trust Morningstar Dividend Leaders Index Fund
FDL
$7.65B
$6.79M 0.16%
162,183
+153,973
+1,875% +$6.36M
CGDV icon
105
Capital Group Dividend Value ETF
CGDV
$36.4B
$6.79M 0.16%
171,932
-39,644
-19% -$1.44M
XLF icon
106
State Street Financial Select Sector SPDR ETF
XLF
$54.8B
$6.76M 0.16%
129,047
-68,831
-35% -$3.41M
KNG icon
107
FT Vest S&P 500 Dividend Aristocrats Target Income ETF
KNG
$3.41B
$6.35M 0.15%
129,315
+32,846
+34% +$1.6M
FDVV icon
108
Fidelity High Dividend ETF
FDVV
$10B
$6.33M 0.15%
121,678
-9,320
-7% -$458K
MAGS icon
109
Listed Funds Trust Roundhill Magnificent Seven ETF
MAGS
$3.89B
$6.32M 0.15%
113,982
-8,182
-7% -$404K
TBIL
110
F/m US Treasury 3 Month Bill Fund
TBIL
$7.14B
$6.3M 0.15%
125,954
+28,030
+29% +$1.4M
VGIT icon
111
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.9B
$6.25M 0.15%
104,570
+8,749
+9% +$518K
COWZ icon
112
Pacer US Cash Cows 100 ETF
COWZ
$18.3B
$6.24M 0.15%
113,202
-128,361
-53% -$6.8M
SPEM icon
113
State Street SPDR Portfolio Emerging Markets ETF
SPEM
$16.9B
$6.16M 0.14%
144,182
-10,302
-7% -$416K
TXN icon
114
Texas Instruments
TXN
$258B
$6.16M 0.14%
29,667
+8,146
+38% +$1.45M
IBM icon
115
IBM
IBM
$200B
$6.14M 0.14%
20,816
+3,998
+24% +$1.03M
GOOG icon
116
Alphabet (Google) Class C
GOOG
$4.22T
$6.01M 0.14%
33,886
+3,728
+12% +$616K
DFUS
117
Dimensional US Equity ETF
DFUS
$20.8B
$5.97M 0.14%
89,054
+65,566
+279% +$4.06M
IUSG icon
118
iShares Core S&P US Growth ETF
IUSG
$31.4B
$5.96M 0.14%
39,655
+1,114
+3% +$151K
JEPI icon
119
JPMorgan Equity Premium Income ETF
JEPI
$45B
$5.91M 0.14%
103,998
+39,116
+60% +$2.17M
AGGY icon
120
WisdomTree Yield Enhanced US Aggregate Bond Fund
AGGY
$959M
$5.81M 0.14%
133,128
+7,211
+6% +$310K
DFAI
121
Dimensional International Core Equity Market ETF
DFAI
$17B
$5.71M 0.13%
165,150
-2,468
-1% -$80.9K
IGOV icon
122
iShares International Treasury Bond ETF
IGOV
$1.36B
$5.63M 0.13%
+130,571
New +$5.43M
DFAU icon
123
Dimensional US Core Equity Market ETF
DFAU
$12.3B
$5.57M 0.13%
131,466
+119,838
+1,031% +$4.7M
HEFA icon
124
iShares Currency Hedged MSCI EAFE ETF
HEFA
$7.2B
$5.56M 0.13%
146,381
-21,893
-13% -$800K
QCOM icon
125
Qualcomm
QCOM
$181B
$5.49M 0.13%
34,486
+6,762
+24% +$996K

Similar funds

RFG Advisory's Q2 2025 Portfolio in Review

As of Q2 2025, RFG Advisory held 986 positions worth $4.26B, up 15% from $3.7B the previous quarter. Its ten largest holdings account for 36% of the portfolio.

RFG Advisory deployed $342M of net new capital in Q2 2025, opening 135 new positions and adding to 399 existing holdings. Its largest new stake was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.

By sector, the portfolio is most concentrated in Technology at 5.7% of assets, up from 5% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Invesco FTSE RAFI US 1000 ETF, an estimated $199M trimmed.

  • RFG Advisory's largest Q2 2025 buy was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.
  • RFG Advisory added most to iShares 0-1 Year Treasury Bond ETF in Q2 2025, an estimated $14.5M increase.
  • RFG Advisory's biggest Q2 2025 reduction was Invesco FTSE RAFI US 1000 ETF, cutting an estimated $199M.
  • RFG Advisory fully exited Sherwin-Williams in Q2 2025, selling an estimated $6.64M.
  • RFG Advisory's ten largest holdings make up 36% of its $4.26B portfolio in Q2 2025.
  • RFG Advisory opened 135 new positions and closed 66 in Q2 2025.
  • RFG Advisory's portfolio value rose 15% quarter-over-quarter to $4.26B.

Based on RFG Advisory's 13F filing for Q2 2025, filed 28 Jul 2025.