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RFG Advisory Portfolio holdings

AUM $6.4B
1-Year Est. Return 19.93%
This Fund
S&P 500
This Quarter Est. Return
+6.18%
1 Year Est. Return
+19.93%
3 Year Est. Return
+52.26%
5 Year Est. Return
+48.57%
10 Year Est. Return
+151.03%
AUM
$4.84B
AUM Growth
+$581M
Cap. Flow
+$335M
Cap. Flow %
6.92%
Top 10 Hldgs %
39.68%
Holding
1,034
New
114
Increased
406
Reduced
401
Closed
84

Sector Composition

Rank Sector Weight
1 Technology 5.48%
2 Consumer Discretionary 2.26%
3 Financials 2.02%
4 Communication Services 1.69%
5 Healthcare 1.44%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
DFSV
76
Dimensional US Small Cap Value ETF
DFSV
$8.11B
$10.9M 0.23%
342,589
+12,111
+4% +$378K
AGG icon
77
iShares Core US Aggregate Bond ETF
AGG
$139B
$10.8M 0.22%
107,857
+27,220
+34% +$2.7M
QUAL icon
78
iShares MSCI USA Quality Factor ETF
QUAL
$46.1B
$10.8M 0.22%
55,374
-2,208
-4% -$414K
DFLV icon
79
Dimensional US Large Cap Value ETF
DFLV
$6.52B
$10.6M 0.22%
320,828
+4,039
+1% +$129K
VWO icon
80
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$10.4M 0.21%
191,300
+83,644
+78% +$4.31M
IJR icon
81
iShares Core S&P Small-Cap ETF
IJR
$110B
$10.3M 0.21%
87,068
+18,985
+28% +$2.18M
MSTR icon
82
Strategy Inc
MSTR
$34.4B
$10.2M 0.21%
31,809
+31,171
+4,886% +$11.6M
WMT icon
83
Walmart Inc
WMT
$909B
$10.1M 0.21%
98,216
-13,496
-12% -$1.34M
JPM icon
84
JPMorgan Chase
JPM
$907B
$10.1M 0.21%
31,870
-2,457
-7% -$731K
FENI icon
85
Fidelity Enhanced International ETF
FENI
$10.4B
$10M 0.21%
283,403
+33,901
+14% +$1.15M
ETY icon
86
Eaton Vance Tax-Managed Diversified Equity Income Fund
ETY
$2.27B
$9.78M 0.2%
615,175
-313,653
-34% -$4.94M
SPWO icon
87
SP Funds S&P World ex-US ETF
SPWO
$191M
$9.71M 0.2%
364,359
+174,396
+92% +$4.36M
VBK icon
88
Vanguard Small-Cap Growth ETF
VBK
$23.4B
$9.46M 0.2%
31,793
+4,220
+15% +$1.22M
LLY icon
89
Eli Lilly
LLY
$1.05T
$9.44M 0.2%
12,378
+756
+7% +$563K
SHV icon
90
iShares 0-1 Year Treasury Bond ETF
SHV
$20.7B
$9.41M 0.19%
85,149
-62,022
-42% -$6.84M
FDL icon
91
First Trust Morningstar Dividend Leaders Index Fund
FDL
$7.65B
$9.29M 0.19%
213,904
+51,721
+32% +$2.24M
DLN icon
92
WisdomTree US LargeCap Dividend Fund
DLN
$6.2B
$9.17M 0.19%
105,370
+15,848
+18% +$1.34M
BNDX icon
93
Vanguard Total International Bond ETF
BNDX
$82.2B
$9.09M 0.19%
183,756
-7,308
-4% -$360K
ABBV icon
94
AbbVie
ABBV
$450B
$9.06M 0.19%
39,110
-1,714
-4% -$349K
IBM icon
95
IBM
IBM
$200B
$8.96M 0.19%
31,739
+10,923
+52% +$2.86M
SCHF icon
96
Schwab International Equity ETF
SCHF
$65.4B
$8.83M 0.18%
379,089
+275,562
+266% +$6.22M
DEHP icon
97
Dimensional Emerging Markets High Profitability ETF
DEHP
$411M
$8.8M 0.18%
288,260
+332
+0.1% +$9.68K
TSLA icon
98
Tesla
TSLA
$1.43T
$8.54M 0.18%
19,209
+3,422
+22% +$1.19M
COST icon
99
Costco
COST
$417B
$8.53M 0.18%
9,212
+907
+11% +$869K
GOOG icon
100
Alphabet (Google) Class C
GOOG
$4.22T
$8.43M 0.17%
34,608
+722
+2% +$152K

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RFG Advisory's Q3 2025 Portfolio in Review

As of Q3 2025, RFG Advisory held 1,034 positions worth $4.84B, up 14% from $4.26B the previous quarter. Its ten largest holdings account for 40% of the portfolio.

RFG Advisory deployed $335M of net new capital in Q3 2025, opening 114 new positions and adding to 406 existing holdings. Its largest new stake was Innovator Growth-100 Power Buffer ETF July: 91,710 shares worth $6.52M.

By sector, the portfolio is most concentrated in Technology at 5.5% of assets, down from 5.7% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard Total Bond Market, an estimated $27.3M trimmed.

  • RFG Advisory's largest Q3 2025 buy was Innovator Growth-100 Power Buffer ETF July: 91,710 shares worth $6.52M.
  • RFG Advisory added most to Bluemonte Core Bond ETF in Q3 2025, an estimated $78.1M increase.
  • RFG Advisory's biggest Q3 2025 reduction was Vanguard Total Bond Market, cutting an estimated $27.3M.
  • RFG Advisory fully exited DoubleLine Commercial Real Estate Debt ETF in Q3 2025, selling an estimated $2.74M.
  • RFG Advisory's ten largest holdings make up 40% of its $4.84B portfolio in Q3 2025.
  • RFG Advisory opened 114 new positions and closed 84 in Q3 2025.
  • RFG Advisory's portfolio value rose 14% quarter-over-quarter to $4.84B.

Based on RFG Advisory's 13F filing for Q3 2025, filed 6 Nov 2025.