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RFG Advisory Portfolio holdings

AUM $6.4B
1-Year Est. Return 19.93%
This Fund
S&P 500
This Quarter Est. Return
+6.16%
1 Year Est. Return
+19.93%
3 Year Est. Return
+52.26%
5 Year Est. Return
+48.57%
10 Year Est. Return
+151.03%
AUM
$4.26B
AUM Growth
+$555M
Cap. Flow
+$342M
Cap. Flow %
8.04%
Top 10 Hldgs %
35.66%
Holding
986
New
135
Increased
399
Reduced
375
Closed
66

Sector Composition

Rank Sector Weight
1 Technology 5.65%
2 Financials 2.32%
3 Consumer Discretionary 2.1%
4 Healthcare 1.67%
5 Communication Services 1.52%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
DFLV icon
76
Dimensional US Large Cap Value ETF
DFLV
$6.52B
$9.83M 0.23%
316,789
-148,675
-32% -$4.4M
DFSV
77
Dimensional US Small Cap Value ETF
DFSV
$8.11B
$9.73M 0.23%
330,478
-149,852
-31% -$4.15M
FFSM icon
78
Fidelity Fundamental Small-Mid Cap ETF
FFSM
$1.4B
$9.5M 0.22%
+349,227
New +$8.91M
BNDX icon
79
Vanguard Total International Bond ETF
BNDX
$82.2B
$9.46M 0.22%
191,064
-23,160
-11% -$1.14M
SLV icon
80
iShares Silver Trust
SLV
$27.1B
$9.29M 0.22%
283,295
+164,645
+139% +$5.04M
LLY icon
81
Eli Lilly
LLY
$1.05T
$9.06M 0.21%
11,622
-351
-3% -$273K
UNH icon
82
UnitedHealth
UNH
$387B
$8.91M 0.21%
28,556
+23,293
+443% +$8.9M
XLV icon
83
State Street Health Care Select Sector SPDR ETF
XLV
$41.4B
$8.62M 0.2%
63,934
-4,480
-7% -$605K
FENI icon
84
Fidelity Enhanced International ETF
FENI
$10.3B
$8.3M 0.2%
+249,502
New +$7.8M
COST icon
85
Costco
COST
$417B
$8.22M 0.19%
8,305
+1,715
+26% +$1.7M
EFG icon
86
iShares MSCI EAFE Growth ETF
EFG
$16.4B
$8.18M 0.19%
73,042
-1,220
-2% -$129K
DEHP icon
87
Dimensional Emerging Markets High Profitability ETF
DEHP
$411M
$8.06M 0.19%
287,928
-4,335
-1% -$113K
AGG icon
88
iShares Core US Aggregate Bond ETF
AGG
$139B
$8M 0.19%
80,637
+58,944
+272% +$5.78M
XOM icon
89
ExxonMobil
XOM
$611B
$7.93M 0.19%
73,541
-195
-0.3% -$20.8K
VBK icon
90
Vanguard Small-Cap Growth ETF
VBK
$23.4B
$7.64M 0.18%
27,573
-2,525
-8% -$650K
ABBV icon
91
AbbVie
ABBV
$450B
$7.58M 0.18%
40,824
+2,380
+6% +$442K
IJR icon
92
iShares Core S&P Small-Cap ETF
IJR
$110B
$7.44M 0.17%
68,083
-3,601
-5% -$372K
DFGR icon
93
Dimensional Global Real Estate ETF
DFGR
$3.84B
$7.42M 0.17%
276,388
-7,550
-3% -$198K
DLN icon
94
WisdomTree US LargeCap Dividend Fund
DLN
$6.2B
$7.35M 0.17%
89,522
-31,320
-26% -$2.45M
SCI icon
95
Service Corp International
SCI
$10.9B
$7.2M 0.17%
88,500
-10,019
-10% -$782K
DYNF icon
96
BlackRock US Equity Factor Rotation ETF
DYNF
$37.8B
$7.15M 0.17%
131,324
+14,512
+12% +$728K
SPY icon
97
State Street SPDR S&P 500 ETF Trust
SPY
$774B
$7.13M 0.17%
11,546
-1,286
-10% -$735K
MA icon
98
Mastercard
MA
$480B
$7.13M 0.17%
12,681
+808
+7% +$447K
CSCO icon
99
Cisco
CSCO
$441B
$7.05M 0.17%
101,558
+15,547
+18% +$955K
DFAS icon
100
Dimensional US Small Cap ETF
DFAS
$15B
$7.01M 0.16%
110,008
+62,402
+131% +$3.74M

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RFG Advisory's Q2 2025 Portfolio in Review

As of Q2 2025, RFG Advisory held 986 positions worth $4.26B, up 15% from $3.7B the previous quarter. Its ten largest holdings account for 36% of the portfolio.

RFG Advisory deployed $342M of net new capital in Q2 2025, opening 135 new positions and adding to 399 existing holdings. Its largest new stake was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.

By sector, the portfolio is most concentrated in Technology at 5.7% of assets, up from 5% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Invesco FTSE RAFI US 1000 ETF, an estimated $199M trimmed.

  • RFG Advisory's largest Q2 2025 buy was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.
  • RFG Advisory added most to iShares 0-1 Year Treasury Bond ETF in Q2 2025, an estimated $14.5M increase.
  • RFG Advisory's biggest Q2 2025 reduction was Invesco FTSE RAFI US 1000 ETF, cutting an estimated $199M.
  • RFG Advisory fully exited Sherwin-Williams in Q2 2025, selling an estimated $6.64M.
  • RFG Advisory's ten largest holdings make up 36% of its $4.26B portfolio in Q2 2025.
  • RFG Advisory opened 135 new positions and closed 66 in Q2 2025.
  • RFG Advisory's portfolio value rose 15% quarter-over-quarter to $4.26B.

Based on RFG Advisory's 13F filing for Q2 2025, filed 28 Jul 2025.