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RFG Advisory Portfolio holdings

AUM $6.4B
1-Year Est. Return 19.93%
This Fund
S&P 500
This Quarter Est. Return
+6.16%
1 Year Est. Return
+19.93%
3 Year Est. Return
+52.26%
5 Year Est. Return
+48.57%
10 Year Est. Return
+151.03%
AUM
$4.26B
AUM Growth
+$555M
Cap. Flow
+$342M
Cap. Flow %
8.04%
Top 10 Hldgs %
35.66%
Holding
986
New
135
Increased
399
Reduced
375
Closed
66

Top Buys

Rank Stock Value
1
BLUX
Bluemonte Dynamic Total Market ETF
BLUX
+$277M
2
BDBT
Bluemonte Core Bond ETF
BDBT
+$263M
3
BINT
Bluemonte Global Equity ETF
BINT
+$185M
4
BLUC
Bluemonte Large Cap Core ETF
BLUC
+$168M
5
BLGR
Bluemonte Large Cap Growth ETF
BLGR
+$140M

Top Sells

Rank Stock Value
1
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
+$199M
2
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$182M
3
FBND icon
Fidelity Total Bond ETF
FBND
+$156M
4
BND icon
Vanguard Total Bond Market
BND
+$154M
5
DFAX icon
Dimensional World ex US Core Equity 2 ETF
DFAX
+$117M

Sector Composition

Rank Sector Weight
1 Technology 5.65%
2 Financials 2.32%
3 Consumer Discretionary 2.1%
4 Healthcare 1.67%
5 Communication Services 1.52%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BJUL icon
926
Innovator US Equity Buffer ETF July
BJUL
$289M
– –
-8,720
Closed -$376K
BMAR icon
927
Innovator US Equity Buffer ETF March
BMAR
$249M
– –
-11,683
Closed -$532K
BRBR icon
928
BellRing Brands
BRBR
$1.41B
– –
-3,036
Closed -$226K
CALF icon
929
Pacer US Small Cap Cash Cows 100 ETF
CALF
$3.58B
– –
-21,583
Closed -$809K
CYTK icon
930
Cytokinetics
CYTK
$10.7B
– –
-32,005
Closed -$1.29M
DBJP icon
931
Xtrackers MSCI Japan Hedged Equity ETF
DBJP
$679M
– –
-7,459
Closed -$554K
DFCF icon
932
Dimensional Core Fixed Income ETF
DFCF
$10.8B
– –
-11,611
Closed -$488K
DFGX icon
933
Dimensional International Core Fixed Income ETF
DFGX
$1.72B
– –
-6,086
Closed -$318K
DFIC icon
934
Dimensional International Core Equity 2 ETF
DFIC
$14.3B
– –
-21,556
Closed -$599K
DFS
935
DELISTED
Discover Financial Services
DFS
– –
-2,822
Closed -$482K
EOG icon
936
EOG Resources
EOG
$75.1B
– –
-1,587
Closed -$204K
EQIX icon
937
Equinix
EQIX
$100B
– –
-253
Closed -$206K
ES icon
938
Eversource Energy
ES
$27.8B
– –
-3,456
Closed -$215K
FENY icon
939
Fidelity MSCI Energy Index ETF
FENY
$1.96B
– –
-8,590
Closed -$219K
FICO icon
940
Fair Isaac
FICO
$29.3B
– –
-118
Closed -$218K
FXH icon
941
First Trust Health Care AlphaDEX Fund
FXH
$1B
– –
-6,607
Closed -$684K
FXNC icon
942
First National Corp
FXNC
$266M
– –
-18,009
Closed -$404K
GSST icon
943
Goldman Sachs Access Ultra Short Bond ETF
GSST
$1.55B
– –
-10,010
Closed -$506K
HSY icon
944
Hershey
HSY
$34.8B
– –
-1,257
Closed -$215K
HWM icon
945
Howmet Aerospace
HWM
$109B
– –
-2,154
Closed -$279K
IGIB icon
946
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
$18.5B
– –
-18,890
Closed -$992K
IHDG icon
947
WisdomTree International Hedged Quality Dividend Growth Fund
IHDG
$2.17B
– –
-16,605
Closed -$721K
JD icon
948
JD.com
JD
$41.3B
– –
-8,779
Closed -$361K
JPRE icon
949
JPMorgan Realty Income ETF
JPRE
$493M
– –
-5,610
Closed -$270K
JPST icon
950
JPMorgan Ultra-Short Income ETF
JPST
$40B
– –
-15,414
Closed -$780K
36 37
38
39 40

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PCH
PGIM Custom Harvest Newark, New Jersey $6.4B AUM 18.53% 1-Year Est. Return
BFG
Bleakley Financial Group Fairfield, New Jersey $6.39B AUM 26.33% 1-Year Est. Return
EI
Ethic Inc New York $6.39B AUM 29.64% 1-Year Est. Return
GT
Glenview Trust Louisville, Kentucky $6.37B AUM 23.72% 1-Year Est. Return
BFS
Bradley Foster & Sargent Hartford, Connecticut $6.44B AUM 25.27% 1-Year Est. Return
EWM
Evercore Wealth Management New York $6.36B AUM 20.35% 1-Year Est. Return
EC
ECP ControlCo Summit, New Jersey $6.34B AUM 19.72% 1-Year Est. Return
RIG
RiverFront Investment Group Richmond, Virginia $6.46B AUM 18.45% 1-Year Est. Return

RFG Advisory's Q2 2025 Portfolio in Review

As of Q2 2025, RFG Advisory held 986 positions worth $4.26B, up 15% from $3.7B the previous quarter. Its ten largest holdings account for 36% of the portfolio.

RFG Advisory deployed $342M of net new capital in Q2 2025, opening 135 new positions and adding to 399 existing holdings. Its largest new stake was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.

By sector, the portfolio is most concentrated in Technology at 5.7% of assets, up from 5% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Invesco FTSE RAFI US 1000 ETF, an estimated $199M trimmed.

  • RFG Advisory's largest Q2 2025 buy was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.
  • RFG Advisory added most to iShares 0-1 Year Treasury Bond ETF in Q2 2025, an estimated $14.5M increase.
  • RFG Advisory's biggest Q2 2025 reduction was Invesco FTSE RAFI US 1000 ETF, cutting an estimated $199M.
  • RFG Advisory fully exited Sherwin-Williams in Q2 2025, selling an estimated $6.64M.
  • RFG Advisory's ten largest holdings make up 36% of its $4.26B portfolio in Q2 2025.
  • RFG Advisory opened 135 new positions and closed 66 in Q2 2025.
  • RFG Advisory's portfolio value rose 15% quarter-over-quarter to $4.26B.

Based on RFG Advisory's 13F filing for Q2 2025, filed 28 Jul 2025.