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RFG Advisory Portfolio holdings

AUM $6.4B
1-Year Est. Return 19.93%
This Fund
S&P 500
This Quarter Est. Return
+1.7%
1 Year Est. Return
+19.93%
3 Year Est. Return
+52.26%
5 Year Est. Return
+48.57%
10 Year Est. Return
+151.03%
AUM
$5.31B
AUM Growth
+$476M
Cap. Flow
+$420M
Cap. Flow %
7.9%
Top 10 Hldgs %
40.89%
Holding
1,048
New
98
Increased
478
Reduced
375
Closed
68

Top Buys

Rank Stock Value
1
BDBT
Bluemonte Core Bond ETF
BDBT
+$57M
2
BLUX
Bluemonte Dynamic Total Market ETF
BLUX
+$39.4M
3
BINT
Bluemonte Global Equity ETF
BINT
+$26.2M
4
BLUC
Bluemonte Large Cap Core ETF
BLUC
+$23.8M
5
GSLC icon
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
+$22.7M

Top Sells

Rank Stock Value
1
XLK icon
State Street Technology Select Sector SPDR ETF
XLK
+$7.26M
2
QQQ icon
Invesco QQQ Trust
QQQ
+$7.22M
3
VUG icon
Vanguard Growth ETF
VUG
+$7.04M
4
NJUL icon
Innovator Growth-100 Power Buffer ETF July
NJUL
+$6.23M
5
HD icon
Home Depot
HD
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 4.86%
2 Consumer Discretionary 2.07%
3 Financials 1.92%
4 Healthcare 1.63%
5 Communication Services 1.61%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CHD icon
876
Church & Dwight Co
CHD
$23.4B
$259K ﹤0.01%
3,093
-10
-0.3% -$854
RYAAY icon
877
Ryanair
RYAAY
$29.9B
$259K ﹤0.01%
3,586
-28
-0.8% -$1.82K
FMX icon
878
Fomento Económico Mexicano
FMX
$45B
$256K ﹤0.01%
2,528
-29
-1% -$2.82K
WIP icon
879
State Street SPDR FTSE International Government Inflation-Protected Bond ETF
WIP
$467M
$255K ﹤0.01%
6,463
-2,727
-30% -$107K
ILF icon
880
iShares Latin America 40 ETF
ILF
$3.79B
$254K ﹤0.01%
+8,351
New +$249K
SMA
881
SmartStop Self Storage REIT
SMA
$1.94B
$253K ﹤0.01%
+8,186
New +$277K
LNC icon
882
Lincoln National
LNC
$7.88B
$252K ﹤0.01%
5,664
+146
+3% +$6.08K
AIOO
883
AllianzIM U.S. Equity Buffer100 Protection ETF
AIOO
$48.6M
$251K ﹤0.01%
+9,783
New +$251K
LCTD icon
884
iShares World ex U.S. Carbon Transition Readiness Aware Active ETF
LCTD
$283M
$250K ﹤0.01%
4,572
-1,633
-26% -$88.3K
KMB icon
885
Kimberly-Clark
KMB
$37B
$250K ﹤0.01%
2,475
-8,034
-76% -$879K
SFBS
886
ServisFirst Bancshares
SFBS
$4.82B
$249K ﹤0.01%
3,473
-8
-0.2% -$587
QJUN icon
887
FT Vest Growth-100 Buffer ETF June
QJUN
$643M
$249K ﹤0.01%
7,815
– –
MRSH
888
Marsh
MRSH
$87.5B
$246K ﹤0.01%
1,328
-12
-0.9% -$2.24K
WELL icon
889
Welltower
WELL
$175B
$246K ﹤0.01%
1,326
-39
-3% -$7.28K
ROST icon
890
Ross Stores
ROST
$78.1B
$245K ﹤0.01%
+1,362
New +$227K
PULS icon
891
PGIM Ultra Short Bond ETF
PULS
$17.7B
$243K ﹤0.01%
4,894
-1,202
-20% -$59.8K
TPL icon
892
Texas Pacific Land
TPL
$27.4B
$242K ﹤0.01%
843
+12
+1% +$3.67K
ILCG icon
893
iShares Morningstar Growth ETF
ILCG
$3.09B
$240K ﹤0.01%
2,307
-35,882
-94% -$3.75M
CW icon
894
Curtiss-Wright
CW
$27.5B
$239K ﹤0.01%
433
+4
+0.9% +$2.23K
APH icon
895
Amphenol
APH
$184B
$238K ﹤0.01%
1,761
-74
-4% -$9.9K
MNST icon
896
Monster Beverage
MNST
$93.2B
$237K ﹤0.01%
+3,092
New +$222K
RCL icon
897
Royal Caribbean
RCL
$81.8B
$237K ﹤0.01%
850
-114
-12% -$32.2K
EL icon
898
Estee Lauder
EL
$30.1B
$236K ﹤0.01%
2,257
-18
-0.8% -$1.75K
ETHA
899
iShares Ethereum Trust ETF
ETHA
$5.67B
$236K ﹤0.01%
10,531
-85,716
-89% -$2.24M
XPND icon
900
First Trust Expanded Technology ETF
XPND
$37.6M
$235K ﹤0.01%
6,507
-180
-3% -$6.58K
34 35
36
37 38

Similar funds

PCH
PGIM Custom Harvest Newark, New Jersey $6.4B AUM 18.53% 1-Year Est. Return
BFG
Bleakley Financial Group Fairfield, New Jersey $6.39B AUM 26.33% 1-Year Est. Return
EI
Ethic Inc New York $6.39B AUM 29.64% 1-Year Est. Return
GT
Glenview Trust Louisville, Kentucky $6.37B AUM 23.72% 1-Year Est. Return
BFS
Bradley Foster & Sargent Hartford, Connecticut $6.44B AUM 25.27% 1-Year Est. Return
EWM
Evercore Wealth Management New York $6.36B AUM 20.35% 1-Year Est. Return
EC
ECP ControlCo Summit, New Jersey $6.34B AUM 19.72% 1-Year Est. Return
RIG
RiverFront Investment Group Richmond, Virginia $6.46B AUM 18.45% 1-Year Est. Return

RFG Advisory's Q4 2025 Portfolio in Review

As of Q4 2025, RFG Advisory held 1,048 positions worth $5.31B, up 9.8% from $4.84B the previous quarter. Its ten largest holdings account for 41% of the portfolio.

RFG Advisory deployed $420M of net new capital in Q4 2025, opening 98 new positions and adding to 478 existing holdings. Its largest new stake was Pacer Data and Digital Revolution ETF: 133,842 shares worth $8.57M.

By sector, the portfolio is most concentrated in Technology at 4.9% of assets, down from 5.5% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was State Street Technology Select Sector SPDR ETF, an estimated $7.26M trimmed.

  • RFG Advisory's largest Q4 2025 buy was Pacer Data and Digital Revolution ETF: 133,842 shares worth $8.57M.
  • RFG Advisory added most to Bluemonte Core Bond ETF in Q4 2025, an estimated $57M increase.
  • RFG Advisory's biggest Q4 2025 reduction was State Street Technology Select Sector SPDR ETF, cutting an estimated $7.26M.
  • RFG Advisory fully exited Semler Scientific in Q4 2025, selling an estimated $3.44M.
  • RFG Advisory's ten largest holdings make up 41% of its $5.31B portfolio in Q4 2025.
  • RFG Advisory opened 98 new positions and closed 68 in Q4 2025.
  • RFG Advisory's portfolio value rose 9.8% quarter-over-quarter to $5.31B.

Based on RFG Advisory's 13F filing for Q4 2025, filed 3 Feb 2026.