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RFG Advisory Portfolio holdings

AUM $6.4B
1-Year Est. Return 19.93%
This Fund
S&P 500
This Quarter Est. Return
+4.09%
1 Year Est. Return
+19.93%
3 Year Est. Return
+52.26%
5 Year Est. Return
+48.57%
10 Year Est. Return
+151.03%
AUM
$2.25B
AUM Growth
+$208M
Cap. Flow
+$133M
Cap. Flow %
5.89%
Top 10 Hldgs %
40.78%
Holding
665
New
36
Increased
318
Reduced
246
Closed
34

Top Buys

Rank Stock Value
1
QQQ icon
Invesco QQQ Trust
QQQ
+$58.5M
2
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
+$17.2M
3
BND icon
Vanguard Total Bond Market
BND
+$16.8M
4
FBND icon
Fidelity Total Bond ETF
FBND
+$15M
5
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$11.2M

Top Sells

Rank Stock Value
1
MTUM icon
iShares MSCI USA Momentum Factor ETF
MTUM
+$46M
2
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$5.69M
3
IVV icon
iShares Core S&P 500 ETF
IVV
+$5.4M
4
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$4.54M
5
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$4.31M

Sector Composition

Rank Sector Weight
1 Technology 3.81%
2 Financials 2.22%
3 Consumer Discretionary 1.92%
4 Healthcare 1.8%
5 Industrials 1.51%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PHX
651
DELISTED
PHX Minerals
PHX
– –
-35,135
Closed -$92.1K
PNC icon
652
PNC Financial Services
PNC
$101B
– –
-1,600
Closed -$203K
REGL icon
653
ProShares S&P MidCap 400 Dividend Aristocrats ETF
REGL
$1.78B
– –
-2,865
Closed -$203K
RNP icon
654
Cohen & Steers REIT and Preferred and Income Fund
RNP
$989M
– –
-12,636
Closed -$247K
SCHP icon
655
Schwab US TIPS ETF
SCHP
$16.5B
– –
-8,904
Closed -$239K
SFBS
656
ServisFirst Bancshares
SFBS
$4.75B
– –
-4,808
Closed -$263K
SHOP icon
657
Shopify
SHOP
$160B
– –
-4,889
Closed -$234K
SMOT icon
658
VanEck Morningstar SMID Moat ETF
SMOT
$334M
– –
-39,785
Closed -$1.13M
SPYV icon
659
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36B
– –
-7,290
Closed -$297K
VGK icon
660
Vanguard FTSE Europe ETF
VGK
$30B
– –
-11,108
Closed -$677K
VGSH icon
661
Vanguard Short-Term Treasury ETF
VGSH
$29.3B
– –
-4,976
Closed -$291K
VONV icon
662
Vanguard Russell 1000 Value ETF
VONV
$20.4B
– –
-4,739
Closed -$317K
WBD icon
663
Warner Bros
WBD
$67.4B
– –
-11,303
Closed -$171K
XLB icon
664
State Street Materials Select Sector SPDR ETF
XLB
$8.34B
– –
-34,658
Closed -$1.4M
XLP icon
665
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.6B
– –
-5,743
Closed -$429K
23 24 25 26
27

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PCH
PGIM Custom Harvest Newark, New Jersey $6.4B AUM 18.53% 1-Year Est. Return
BFG
Bleakley Financial Group Fairfield, New Jersey $6.39B AUM 26.33% 1-Year Est. Return
EI
Ethic Inc New York $6.39B AUM 29.64% 1-Year Est. Return
GT
Glenview Trust Louisville, Kentucky $6.37B AUM 23.72% 1-Year Est. Return
BFS
Bradley Foster & Sargent Hartford, Connecticut $6.44B AUM 25.27% 1-Year Est. Return
EWM
Evercore Wealth Management New York $6.36B AUM 20.35% 1-Year Est. Return
EC
ECP ControlCo Summit, New Jersey $6.34B AUM 19.72% 1-Year Est. Return
RIG
RiverFront Investment Group Richmond, Virginia $6.46B AUM 18.45% 1-Year Est. Return

RFG Advisory's Q2 2023 Portfolio in Review

As of Q2 2023, RFG Advisory held 665 positions worth $2.25B, up 10% from $2.04B the previous quarter. Its ten largest holdings account for 41% of the portfolio.

RFG Advisory deployed $133M of net new capital in Q2 2023, opening 36 new positions and adding to 318 existing holdings. Its largest new stake was Invesco Russell 1000 Dynamic Multifactor ETF: 45,450 shares worth $2.23M.

By sector, the portfolio is most concentrated in Technology at 3.8% of assets, up from 3.6% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was iShares MSCI USA Momentum Factor ETF, an estimated $46M trimmed.

  • RFG Advisory's largest Q2 2023 buy was Invesco Russell 1000 Dynamic Multifactor ETF: 45,450 shares worth $2.23M.
  • RFG Advisory added most to Invesco QQQ Trust in Q2 2023, an estimated $58.5M increase.
  • RFG Advisory's biggest Q2 2023 reduction was iShares MSCI USA Momentum Factor ETF, cutting an estimated $46M.
  • RFG Advisory fully exited Digital Realty Trust in Q2 2023, selling an estimated $1.4M.
  • RFG Advisory's ten largest holdings make up 41% of its $2.25B portfolio in Q2 2023.
  • RFG Advisory opened 36 new positions and closed 34 in Q2 2023.
  • RFG Advisory's portfolio value rose 10% quarter-over-quarter to $2.25B.

Based on RFG Advisory's 13F filing for Q2 2023, filed 3 Aug 2023.