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RFG Advisory Portfolio holdings

AUM $6.4B
1-Year Est. Return 19.93%
This Fund
S&P 500
This Quarter Est. Return
+6.16%
1 Year Est. Return
+19.93%
3 Year Est. Return
+52.26%
5 Year Est. Return
+48.57%
10 Year Est. Return
+151.03%
AUM
$4.26B
AUM Growth
+$555M
Cap. Flow
+$342M
Cap. Flow %
8.04%
Top 10 Hldgs %
35.66%
Holding
986
New
135
Increased
399
Reduced
375
Closed
66

Sector Composition

Rank Sector Weight
1 Technology 5.65%
2 Financials 2.32%
3 Consumer Discretionary 2.1%
4 Healthcare 1.67%
5 Communication Services 1.52%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
FV icon
401
First Trust Dorsey Wright Focus 5 ETF
FV
$3.61B
$1.2M 0.03%
20,308
-2,497
-11% -$139K
PAPR icon
402
Innovator US Equity Power Buffer ETF April
PAPR
$946M
$1.2M 0.03%
32,138
-4,912
-13% -$176K
RF icon
403
Regions Financial
RF
$26.3B
$1.2M 0.03%
50,890
-2,573
-5% -$54.5K
PAYX icon
404
Paychex
PAYX
$40.4B
$1.19M 0.03%
8,155
-674
-8% -$101K
AES icon
405
AES
AES
$10.6B
$1.18M 0.03%
+112,265
New +$1.2M
IEF icon
406
iShares 7-10 Year Treasury Bond ETF
IEF
$47.1B
$1.18M 0.03%
12,324
-256,328
-95% -$24.2M
AFMC icon
407
First Trust Active Factor Mid Cap ETF
AFMC
$176M
$1.17M 0.03%
+36,505
New +$1.12M
WTV icon
408
WisdomTree US Value Fund
WTV
$3.11B
$1.17M 0.03%
13,556
+1,466
+12% +$120K
DBEF icon
409
Xtrackers MSCI EAFE Hedged Equity ETF
DBEF
$9.13B
$1.16M 0.03%
+26,584
New +$1.15M
SFM icon
410
Sprouts Farmers Market
SFM
$7.04B
$1.16M 0.03%
7,054
-1,606
-19% -$262K
GTO icon
411
Invesco Total Return Bond ETF
GTO
$2.4B
$1.16M 0.03%
24,636
-5,374
-18% -$249K
IDV icon
412
iShares International Select Dividend ETF
IDV
$8.25B
$1.15M 0.03%
33,433
-4,703
-12% -$154K
USXF icon
413
iShares ESG Advanced MSCI USA ETF
USXF
$1.42B
$1.15M 0.03%
21,263
-8,396
-28% -$410K
IGEB icon
414
iShares Investment Grade Systematic Bond ETF
IGEB
$1.46B
$1.14M 0.03%
25,164
+2,956
+13% +$132K
HNDL icon
415
Strategy Shares Nasdaq 7HANDL Index ETF
HNDL
$632M
$1.13M 0.03%
52,025
+357
+0.7% +$7.43K
BOXX icon
416
Alpha Architect 1-3 Month Box ETF
BOXX
$13B
$1.12M 0.03%
9,959
+552
+6% +$61.9K
TMO icon
417
Thermo Fisher Scientific
TMO
$211B
$1.12M 0.03%
2,762
-1,973
-42% -$825K
SBUX icon
418
Starbucks
SBUX
$118B
$1.12M 0.03%
12,207
-124
-1% -$10.7K
AMP icon
419
Ameriprise Financial
AMP
$46.8B
$1.12M 0.03%
2,094
+45
+2% +$22.2K
EALT icon
420
Innovator US Equity 5 to 15 Buffer ETF Quarterly
EALT
$165M
$1.11M 0.03%
34,163
-1,409
-4% -$44K
IVW icon
421
iShares S&P 500 Growth ETF
IVW
$72.5B
$1.11M 0.03%
10,087
-15,576
-61% -$1.54M
PJUN icon
422
Innovator US Equity Power Buffer ETF June
PJUN
$949M
$1.1M 0.03%
27,724
-6,034
-18% -$228K
EFA icon
423
iShares MSCI EAFE ETF
EFA
$76.4B
$1.1M 0.03%
12,309
-31,857
-72% -$2.72M
FXL icon
424
First Trust Technology AlphaDEX Fund
FXL
$2.47B
$1.1M 0.03%
6,986
-103
-1% -$14.6K
PJUL icon
425
Innovator US Equity Power Buffer ETF July
PJUL
$1.18B
$1.09M 0.03%
24,915
-8,233
-25% -$337K

Similar funds

RFG Advisory's Q2 2025 Portfolio in Review

As of Q2 2025, RFG Advisory held 986 positions worth $4.26B, up 15% from $3.7B the previous quarter. Its ten largest holdings account for 36% of the portfolio.

RFG Advisory deployed $342M of net new capital in Q2 2025, opening 135 new positions and adding to 399 existing holdings. Its largest new stake was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.

By sector, the portfolio is most concentrated in Technology at 5.7% of assets, up from 5% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Invesco FTSE RAFI US 1000 ETF, an estimated $199M trimmed.

  • RFG Advisory's largest Q2 2025 buy was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.
  • RFG Advisory added most to iShares 0-1 Year Treasury Bond ETF in Q2 2025, an estimated $14.5M increase.
  • RFG Advisory's biggest Q2 2025 reduction was Invesco FTSE RAFI US 1000 ETF, cutting an estimated $199M.
  • RFG Advisory fully exited Sherwin-Williams in Q2 2025, selling an estimated $6.64M.
  • RFG Advisory's ten largest holdings make up 36% of its $4.26B portfolio in Q2 2025.
  • RFG Advisory opened 135 new positions and closed 66 in Q2 2025.
  • RFG Advisory's portfolio value rose 15% quarter-over-quarter to $4.26B.

Based on RFG Advisory's 13F filing for Q2 2025, filed 28 Jul 2025.