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RFG Advisory Portfolio holdings

AUM $6.4B
1-Year Est. Return 19.93%
This Fund
S&P 500
This Quarter Est. Return
+6.16%
1 Year Est. Return
+19.93%
3 Year Est. Return
+52.26%
5 Year Est. Return
+48.57%
10 Year Est. Return
+151.03%
AUM
$4.26B
AUM Growth
+$555M
Cap. Flow
+$342M
Cap. Flow %
8.04%
Top 10 Hldgs %
35.66%
Holding
986
New
135
Increased
399
Reduced
375
Closed
66

Top Buys

Rank Stock Value
1
BLUX
Bluemonte Dynamic Total Market ETF
BLUX
+$277M
2
BDBT
Bluemonte Core Bond ETF
BDBT
+$263M
3
BINT
Bluemonte Global Equity ETF
BINT
+$185M
4
BLUC
Bluemonte Large Cap Core ETF
BLUC
+$168M
5
BLGR
Bluemonte Large Cap Growth ETF
BLGR
+$140M

Top Sells

Rank Stock Value
1
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
+$199M
2
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$182M
3
FBND icon
Fidelity Total Bond ETF
FBND
+$156M
4
BND icon
Vanguard Total Bond Market
BND
+$154M
5
DFAX icon
Dimensional World ex US Core Equity 2 ETF
DFAX
+$117M

Sector Composition

Rank Sector Weight
1 Technology 5.65%
2 Financials 2.32%
3 Consumer Discretionary 2.1%
4 Healthcare 1.67%
5 Communication Services 1.52%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
LULU icon
276
lululemon athletica
LULU
$13B
$2.26M 0.05%
9,519
+1,082
+13% +$298K
EXP icon
277
Eagle Materials
EXP
$6.6B
$2.23M 0.05%
11,034
+683
+7% +$147K
APO icon
278
Apollo Global Management
APO
$70.7B
$2.23M 0.05%
15,704
+467
+3% +$61.9K
MDT icon
279
Medtronic
MDT
$107B
$2.22M 0.05%
25,435
-539
-2% -$45.7K
JBND icon
280
JPMorgan Active Bond ETF
JBND
$8.35B
$2.21M 0.05%
41,181
+2,145
+5% +$114K
IQLT icon
281
iShares MSCI Intl Quality Factor ETF
IQLT
$13.6B
$2.18M 0.05%
50,489
-164
-0.3% -$6.8K
APD icon
282
Air Products & Chemicals
APD
$66.3B
$2.17M 0.05%
7,696
+259
+3% +$70.9K
PYLD icon
283
PIMCO Multi Sector Bond Active ETF
PYLD
$14.8B
$2.15M 0.05%
81,095
+23,246
+40% +$606K
TLT icon
284
iShares 20+ Year Treasury Bond ETF
TLT
$42.1B
$2.14M 0.05%
24,235
-21,245
-47% -$1.85M
PYPL icon
285
PayPal
PYPL
$49.5B
$2.12M 0.05%
28,521
+5,495
+24% +$376K
MO icon
286
Altria Group
MO
$122B
$2.12M 0.05%
36,142
+3,054
+9% +$179K
FTCS icon
287
First Trust Capital Strength ETF
FTCS
$7.88B
$2.12M 0.05%
23,304
-115
-0.5% -$10.2K
LOW icon
288
Lowe's Companies
LOW
$116B
$2.11M 0.05%
9,532
-397
-4% -$88.6K
RY icon
289
Royal Bank of Canada
RY
$291B
$2.1M 0.05%
15,990
+27
+0.2% +$3.3K
PATH icon
290
UiPath
PATH
$5.62B
$2.1M 0.05%
163,870
+16,632
+11% +$200K
OEF icon
291
iShares S&P 100 ETF
OEF
$19.8B
$2.09M 0.05%
6,879
+630
+10% +$176K
XLRE icon
292
State Street Real Estate Select Sector SPDR ETF
XLRE
$8.69B
$2.07M 0.05%
50,071
-145,725
-74% -$5.98M
GOVT icon
293
iShares US Treasury Bond ETF
GOVT
$43.6B
$2.06M 0.05%
89,850
-20,031
-18% -$456K
OAIM icon
294
OneAscent International Equity ETF
OAIM
$358M
$2.05M 0.05%
53,777
+6,808
+14% +$242K
AMLP icon
295
Alerian MLP ETF
AMLP
$13B
$2.04M 0.05%
41,710
+6,266
+18% +$304K
MGC icon
296
Vanguard Mega Cap 300 Index ETF
MGC
$9.87B
$2.04M 0.05%
+9,053
New +$1.87M
IRM icon
297
Iron Mountain
IRM
$38.2B
$2.04M 0.05%
19,848
+1,665
+9% +$157K
DUK icon
298
Duke Energy
DUK
$102B
$2.03M 0.05%
17,195
+291
+2% +$34.3K
CARY icon
299
Angel Oak Income ETF
CARY
$1.36B
$2.01M 0.05%
96,567
+30,893
+47% +$639K
PEP icon
300
PepsiCo
PEP
$186B
$1.99M 0.05%
15,048
-1,287
-8% -$173K
10 11
12
13 14

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PCH
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BFG
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EI
Ethic Inc New York $6.39B AUM 29.64% 1-Year Est. Return
GT
Glenview Trust Louisville, Kentucky $6.37B AUM 23.72% 1-Year Est. Return
BFS
Bradley Foster & Sargent Hartford, Connecticut $6.44B AUM 25.27% 1-Year Est. Return
EWM
Evercore Wealth Management New York $6.36B AUM 20.35% 1-Year Est. Return
EC
ECP ControlCo Summit, New Jersey $6.34B AUM 19.72% 1-Year Est. Return
RIG
RiverFront Investment Group Richmond, Virginia $6.46B AUM 18.45% 1-Year Est. Return

RFG Advisory's Q2 2025 Portfolio in Review

As of Q2 2025, RFG Advisory held 986 positions worth $4.26B, up 15% from $3.7B the previous quarter. Its ten largest holdings account for 36% of the portfolio.

RFG Advisory deployed $342M of net new capital in Q2 2025, opening 135 new positions and adding to 399 existing holdings. Its largest new stake was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.

By sector, the portfolio is most concentrated in Technology at 5.7% of assets, up from 5% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Invesco FTSE RAFI US 1000 ETF, an estimated $199M trimmed.

  • RFG Advisory's largest Q2 2025 buy was Bluemonte Dynamic Total Market ETF: 10,788,189 shares worth $280M.
  • RFG Advisory added most to iShares 0-1 Year Treasury Bond ETF in Q2 2025, an estimated $14.5M increase.
  • RFG Advisory's biggest Q2 2025 reduction was Invesco FTSE RAFI US 1000 ETF, cutting an estimated $199M.
  • RFG Advisory fully exited Sherwin-Williams in Q2 2025, selling an estimated $6.64M.
  • RFG Advisory's ten largest holdings make up 36% of its $4.26B portfolio in Q2 2025.
  • RFG Advisory opened 135 new positions and closed 66 in Q2 2025.
  • RFG Advisory's portfolio value rose 15% quarter-over-quarter to $4.26B.

Based on RFG Advisory's 13F filing for Q2 2025, filed 28 Jul 2025.